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HOW PAY TV OPERATORS CAN REDUCE TRANSCODING COSTS

This article introduces the technical environment used by Pay TV operators for transcoding hundreds of linear channels, its increasing costs, and how the industry can learn to sustain itself with some coordinated efforts. While VOD enterprise solutions are increasing and consumption is rising steadily, linear TV is still a core offer - but costs of TV hosting platforms are  skyrocketing.4K is the sweet spot where streaming video meets broadcasting quality. While the visual qualities between streaming video and broadcast TV may be comparable today, the internet’s capacity to handle 4K streaming is far from sweet. The internet was not built for today’s rising volume of video traffic, estimated to make up 82% of all internet traffic by 2021.

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HUEMOVIES

HUEMOVIES is Streaming Video On Demand Service (SVOD) streaming Movies, Documentaries, Shorts and Anime connecting great independent filmmakers with a broader audience. We look for overlooked or under-appreciated creators who are looking for another outlet to share their stories.Our partnership approach will resonate with our content partners and customers. We strive to provide our customers with a beautifully designed, reasonably priced viewing experience across all of their electronic platforms. Giving customers access to storytellers who have a different voice. We are not executives from another Hollywood studio or a large SVOD distributor. We have a simple idea and vision, we believe films should reflect the distinctive voices of diverse storytellers in the world community. We are committed to providing an outlet for their voices and a platform to reach a broader audience.

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Business

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The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Virtualization

New Doom VR Mod Releasing Soon For Oculus Quest

Article | June 21, 2021

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Technologies, Virtualization

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | August 2, 2022

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Virtualization

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Branded Entertainment in B2B: Why is it Important?

Article | July 11, 2022

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

Read More
Virtualization

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

Read More
Technologies, Virtualization

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

Read More
Virtualization

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

Read More
MORE ARTICLES

Spotlight

HUEMOVIES

HUEMOVIES is Streaming Video On Demand Service (SVOD) streaming Movies, Documentaries, Shorts and Anime connecting great independent filmmakers with a broader audience. We look for overlooked or under-appreciated creators who are looking for another outlet to share their stories.Our partnership approach will resonate with our content partners and customers. We strive to provide our customers with a beautifully designed, reasonably priced viewing experience across all of their electronic platforms. Giving customers access to storytellers who have a different voice. We are not executives from another Hollywood studio or a large SVOD distributor. We have a simple idea and vision, we believe films should reflect the distinctive voices of diverse storytellers in the world community. We are committed to providing an outlet for their voices and a platform to reach a broader audience.

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Technologies

Verizon rolling out Fios TV One service with voice remote, Netflix integration

FierceVideo | December 12, 2018

Verizon’s traditional pay TV service is getting a substantial update, dubbed Fios TV One, which includes a new voice remote and Netflix integration.Besides the voice remote—which will allow Fios subscribers to change the channel, search for video-on-demand programming and control their DVRs with voice commands and Netflix, the new TV One platform is getting a Wi-Fi Connectivity feature and 4K Ultra HD support.The Wi-Fi Connectivity feature will allow Fios users to place TVs away from coax outlets and connect extra Fios set-top boxes wirelessly to the TV through the Wi-Fi network.Verizon’s Fios TV One is available now in the Pittsburgh, Harrisburg, New York City, upstate New York, Massachusetts and Richmond, Virginia, markets and will come to all remaining Fios markets throughout December and January.New customers can sign up for Fios TV One with Fios Gigabit Connection and phone for $79.99 per month and get a year of Amazon Prime and an Amazon Echo (2nd generation) for free. Existing customers may upgrade to Fios TV One at no increase to their service plan, although new equipment fees may come into play.

Read More

Technologies

Verizon rolling out Fios TV One service with voice remote, Netflix integration

FierceVideo | December 12, 2018

Verizon’s traditional pay TV service is getting a substantial update, dubbed Fios TV One, which includes a new voice remote and Netflix integration.Besides the voice remote—which will allow Fios subscribers to change the channel, search for video-on-demand programming and control their DVRs with voice commands and Netflix, the new TV One platform is getting a Wi-Fi Connectivity feature and 4K Ultra HD support.The Wi-Fi Connectivity feature will allow Fios users to place TVs away from coax outlets and connect extra Fios set-top boxes wirelessly to the TV through the Wi-Fi network.Verizon’s Fios TV One is available now in the Pittsburgh, Harrisburg, New York City, upstate New York, Massachusetts and Richmond, Virginia, markets and will come to all remaining Fios markets throughout December and January.New customers can sign up for Fios TV One with Fios Gigabit Connection and phone for $79.99 per month and get a year of Amazon Prime and an Amazon Echo (2nd generation) for free. Existing customers may upgrade to Fios TV One at no increase to their service plan, although new equipment fees may come into play.

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Events