HOW PAY TV OPERATORS CAN REDUCE TRANSCODING COSTS

| January 15, 2019

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This article introduces the technical environment used by Pay TV operators for transcoding hundreds of linear channels, its increasing costs, and how the industry can learn to sustain itself with some coordinated efforts. While VOD enterprise solutions are increasing and consumption is rising steadily, linear TV is still a core offer - but costs of TV hosting platforms are  skyrocketing.4K is the sweet spot where streaming video meets broadcasting quality. While the visual qualities between streaming video and broadcast TV may be comparable today, the internet’s capacity to handle 4K streaming is far from sweet. The internet was not built for today’s rising volume of video traffic, estimated to make up 82% of all internet traffic by 2021.

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SAFIRA Entertainment Marketing

SAFIRA Entertainment is a boutique marketing firm specializing in creating value for our clients through innovative marketing strategies. Utilizing our expertise in the entertainment industry, brand development and management, content promotion, event management, and digital engagement, we provide prestigious campaigns elevating our clients to maximum exposure.

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