How rise in OTT services has turned Audio-Visual Translation into a Billion Dollar Industry?

| April 1, 2019

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By 2021, the translation industry is supposed to witness revenue of 2.5 Billion US Dollars. And for all of this, the OTT players are solely responsible. As two out of every three Narcos viewers were Non-Spanish, the video localization strategy worked and Narcos became a huge hit worldwide. This was a great success for both Netflix as well as the language translation industry. And Since then, Netflix continued localizing its content, with an aim to expand its audience base. This led to a trend of video localization in the OTT industry and every other video streaming player adopted it.

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Mythical Entertainment

Mythical is an entertainment company, lifestyle brand, and creative collective made up of passionate people brought together by their love of comedy, camaraderie, and the do-it-yourself, direct-to-fan approach to content. Its thousands of popular videos have been viewed nearly 5 billion times across the Internet. Mythical was founded by comedic duo and life-long best friends Rhett & Link, who lead the company in every endeavor.

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