How rise in OTT services has turned Audio-Visual Translation into a Billion Dollar Industry?

April 1, 2019

By 2021, the translation industry is supposed to witness revenue of 2.5 Billion US Dollars. And for all of this, the OTT players are solely responsible. As two out of every three Narcos viewers were Non-Spanish, the video localization strategy worked and Narcos became a huge hit worldwide. This was a great success for both Netflix as well as the language translation industry. And Since then, Netflix continued localizing its content, with an aim to expand its audience base. This led to a trend of video localization in the OTT industry and every other video streaming player adopted it.

Spotlight

NEP Media Services

NEP Media Services is a media service provider offering extensive Media Asset Management (Mediabank), OTT, head end- and post production services. Our modern premises at Oslo Broadcast Center accommodates facilities that supports service development, testing, continuous operations and monitoring of services. Our employees are driven by a passion for superior service and a focus on technical innovation.Mediabank is a cloud-based Software as a Service solution with an extremely intuitive and user-friendly interface that allows broadcasters, production companies, rightsholders and corporations to access their media from anywhere, at any time. Through Mediabank users search, process and distribute anything from their entire media library using their favorite browser on their own computer, tablet or smartphone.

OTHER ARTICLES

Six Things Blockchain Can Do For Gaming

Article | April 14, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

Read More
VIRTUALIZATION

This time Amazon really does have Bond in its sights

Article | May 20, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

Read More
VIRTUALIZATION

Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

Read More
VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

Read More

Spotlight

NEP Media Services

NEP Media Services is a media service provider offering extensive Media Asset Management (Mediabank), OTT, head end- and post production services. Our modern premises at Oslo Broadcast Center accommodates facilities that supports service development, testing, continuous operations and monitoring of services. Our employees are driven by a passion for superior service and a focus on technical innovation.Mediabank is a cloud-based Software as a Service solution with an extremely intuitive and user-friendly interface that allows broadcasters, production companies, rightsholders and corporations to access their media from anywhere, at any time. Through Mediabank users search, process and distribute anything from their entire media library using their favorite browser on their own computer, tablet or smartphone.

Events