How Smartphones Have Changed the Online Gaming Industry

December 9, 2019

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Living in a mobile world where it sometimes feels as if there are not enough hours in the day is a familiar feeling. Especially for many people and has led to increasing numbers of us sourcing goods and services online. Not surprisingly we also source much of our entertainment online too, especially online gaming. One of the first industries that saw the potential of a mobile market and acted on it was the online gaming industry. As technology advanced so did the games quality and the portable devices used. Many players actually prefer using their mobile devices compared to waiting to use their pc’s.

Spotlight

The Upright Citizens Brigade Theatre

The Upright Citizens Brigade (UCB) is the comedy powerhouse founded by Amy Poehler, Matt Besser, Ian Roberts and Matt Walsh. We run two theatres in New York and two in LA, where we feature improv, sketch and standup seven nights a week. We also operate one of the largest improv training centers in the country, with classroom facilities on both coasts. In addition to our classes and live comedy performances, we work with brands, ad agencies, media companies and universities. We run a branded content unit/TV production studio, plus a touring company that performs at theatres and colleges.

OTHER ARTICLES

20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | April 20, 2020

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

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First Look At Sony PlayStation 5 UI

Article | June 8, 2020

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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TECHNOLOGIES

Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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Spotlight

The Upright Citizens Brigade Theatre

The Upright Citizens Brigade (UCB) is the comedy powerhouse founded by Amy Poehler, Matt Besser, Ian Roberts and Matt Walsh. We run two theatres in New York and two in LA, where we feature improv, sketch and standup seven nights a week. We also operate one of the largest improv training centers in the country, with classroom facilities on both coasts. In addition to our classes and live comedy performances, we work with brands, ad agencies, media companies and universities. We run a branded content unit/TV production studio, plus a touring company that performs at theatres and colleges.

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