How Social Media Has Changed The Ad Game

| July 12, 2018

article image
Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. Over the past several years, what began as a space for people to gather and connect has become an ideal landscape for advertisers. With social media, advertisers can reach a bigger audience than ever before.

Spotlight

Cisneros Group of Companies

The Cisneros Group of Companies is one of the largest privately held media, entertainment, telecommunications and consumer products organizations in the world. The Cisneros Group owns or holds interests in companies ranging from broadcast television, television production, and telecommunications to travel resorts. Through its diverse businesses and world-class partnerships, the Cisneros Group of Companies delivers some of the top brands and highest-quality services to the 550 million Spanish- and Portuguese-speaking consumers in the Americas and Europe. The Cisneros Group sells TV programming and other media content on five continents and in over 90 countries.

OTHER ARTICLES

How Brexit Will Impact the Entertainment Industry

Article | March 2, 2020

The UK has officially left the EU, well, kind of. Now we are in the next phase of negotiations, a transition period that is supposed to run until January 2021. This means, for the time being, not much will be changing for the UK’s entertainment industry. Filmmakers, musicians, game developers and other creative types will not discover the exact effects of Brexit on the sector until next year, but that doesn’t mean future challenges cannot already be seen in the distance. Whereas some see hurdles to navigate, other professionals in the entertainment see an opportunity, especially with the development in smart 5G technologies, virtual/augmented reality, and a booming new niche of entertainment, in eGaming.

Read More

Blockchain is revolutionizing the entertainment industry

Article | February 27, 2020

Over time we have seen various sectors and industries to take advantage of the opportunities provided by the technology blockchain. However, there are certain sectors that are just beginning to explore these benefits, and one of them is the media of communication and entertainment. In an industry known for based on relationships and contacts, it is not hard to see that the creators are at a disadvantage due to the constant intermediaries or beneficiaries of hidden. And it is very rare that an artist will teach you about business, law or finance before entering in this world.

Read More

PlayStation, Oculus, and Facebook Gaming pull out of GDC over coronavirus concerns

Article | February 20, 2020

Sony’s PlayStation team and Facebook, including Oculus VR, have withdrawn from this year’s Game Developers Conference, citing health concerns surrounding the novel coronavirus, COVID-19.“Out of concern for the health and safety of our employees, our dev partners, and the GDC community, Facebook will not be attending this year’s Game Developer Conference due to the evolving public health risks related to COVID-19,” a Facebook spokesperson said in a statement emailed to Polygon. “We still plan to share the exciting announcements we had planned for the show through videos, online Q&As, and more, and will plan to host GDC partner meetings remotely in the coming weeks.”

Read More

Apple to Buy NextVR from Best Virtual Reality Platforms

Article | April 5, 2020

Technology giant Apple plans to take NextVR, one of the best platforms, by showing that it continues to work on virtual reality. NextVR was transferring important events over virtual reality today. Virtual reality (VR) and augmented reality (AR) technologies will undoubtedly be among the most used technologies in the future. Studies on this subject have been going on for years, but we still have not fully seen what this technology can do. For this reason, the virtual reality industry has not matured yet today. Apple has long been working on virtual reality and augmented reality.

Read More

Spotlight

Cisneros Group of Companies

The Cisneros Group of Companies is one of the largest privately held media, entertainment, telecommunications and consumer products organizations in the world. The Cisneros Group owns or holds interests in companies ranging from broadcast television, television production, and telecommunications to travel resorts. Through its diverse businesses and world-class partnerships, the Cisneros Group of Companies delivers some of the top brands and highest-quality services to the 550 million Spanish- and Portuguese-speaking consumers in the Americas and Europe. The Cisneros Group sells TV programming and other media content on five continents and in over 90 countries.

Events