How Social Media Has Changed The Ad Game

Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. Over the past several years, what began as a space for people to gather and connect has become an ideal landscape for advertisers. With social media, advertisers can reach a bigger audience than ever before.

Spotlight

Casio America, Inc.

Casio America, Inc. is the subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.

OTHER ARTICLES
Technologies

Why Shares of AMC Entertainment Are Surging Today

Article | February 14, 2022

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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Virtualization

The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | June 21, 2021

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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Technologies, Business

How blockchain is transforming online gaming for players

Article | August 3, 2022

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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Media and Broadcasting

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Spotlight

Casio America, Inc.

Casio America, Inc. is the subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.

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Applications

CORSAIR Launches K70 CORE, The New Standard for Mainstream Gaming Keyboards

Business Wire | October 25, 2023

CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced the launch of a new keyboard that delivers premium play for every gamer: the K70 CORE. Debuting with CORSAIR MLX Red linear mechanical switches, the K70 CORE offers a refined playing and typing experience in a full-size profile. Whether you’re a casual player or an aspiring esports pro, your ambition starts with K70 CORE. K70 CORE introduces CORSAIR MLX Red linear switches, an ultra-responsive mechanical switch that offers smooth, satisfying keypresses ideally suited for keyboard enthusiasts and gamers. Factory pre-lubrication ensures that each keystroke exhibits silky-smooth travel, and switches are tightly constructed to reduce stem wobble. Along with CORSAIR OPX optical and MGX magnetic switches, CORSAIR Reds round out the lineup of original CORSAIR mechanical switches that give discerning players a trio of fantastic options. Surrounding the switches are two layers of premium sound dampening foam, eliminating annoying pings and clacks that take you out of the game. Instead, you’ll enjoy softened acoustics that make gaming sound as good as it feels. The K70 CORE makes it easy to personalize your play. More than just a volume knob, the keyboard’s multi-function rotary dial can adjust RGB brightness, scroll through webpages, and zoom. Next to the dial is a programmable button for controlling media with ease. CORSAIR iCUE software unlocks the keyboard’s full power, granting you the ability to customize per-key RGB backlighting, program macros, remap keys, and more. Beyond superior sound and feel, the K70 CORE delivers on high-caliber durability and design. CORSAIR Red switches reside in a robust aluminum top plate and topped by resilient double-shot keycaps. This bolstered construction provides you peace of mind to play freely, knowing your keyboard won’t quit. With such tremendous performance at a tidy price, the K70 CORE line empowers gamers to ambitiously play, win, and have fun. Availability, Warranty, and Pricing The CORSAIR K70 CORE gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The CORSAIR K70 CORE gaming keyboard is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network. For up-to-date pricing of the CORSAIR K70 CORE gaming keyboard, please refer to the CORSAIR website or contact your local CORSAIR sales or PR representative.

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Technologies

AviaGames Unveils New Brand Identity to Reflect Enhanced Corporate Vision and Accelerated Growth Aspirations

PR Newswire | October 19, 2023

AviaGames, creator of the award-winning "Bingo Tour" app and Pocket7Games social competition platform, today unveiled its new corporate brand identity, Avia (ah-vi-ah). The evolution to the new Avia brand identity underscores the company's growth aspirations and innovative vision helping drive the brand to where it is today and towards the future to potential entertainment applications. Enhancing the social competition gaming experience for players of all skill levels, from casual to hardcore gaming enthusiasts, Avia remains focused on providing quick, fun and rewarding gameplay in an inclusive environment, while always looking for new ways to improve and deliver more games that can be enjoyed anytime, anywhere.1 "Starting as an idea in a garage just a few years back, it is surreal to think about how far AviaGames has come, and I look forward to what's ahead for Avia, our team and community of players. At Avia, we've always believed that everyone has a competitive spirit, and our goal remains to unleash the joy of competition in everyone," said Vickie Chen, CEO and founder, Avia. "Avia has always been the go-to destination for casual competitive mobile gaming and this new chapter represents our commitment to staying fun, fresh and innovative while providing our players from around the world with the best possible interactive gaming experience." An expression of the company's boldness, enthusiasm, inclusivity, and confidence, the new brand identity comes at an important time for Avia. Positioning itself for the future as the gaming industry experiences explosive growth generating revenues of $187.7 billion in 2023, with mobile gaming accounting for the highest share of revenues, according to Newzoo. Quick to play and quick to win, Avia's gaming titles are designed for people who love competition, but don't desire a steep learning curve. Avia's core mission is focused on ensuring that everyone, employees and players, feels supported in achieving their goals, Avia seeks to build a culture where all players feel safe and have fun, and employees feel comfortable to contribute and act on their ideas. This philosophy of support and inclusion is what enables Avia to continue to enhance its Pocket7Games platform and individual titles to deliver fresh and exciting competitive mobile games that everyone can enjoy.

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Media and Broadcasting

HyperX is Official Sponsor of TwitchCon: Experience the Ultimate Streamer Station Powered by HyperX and OMEN

PR Newswire | October 17, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, along with OMEN Gaming, today announced its role as the Official Sponsor of the TwitchCon Streamer Station, including a planned special appearance of Zedd, global music artist and HyperX ambassador at the streamer station. This unique collaboration between HyperX and HP OMEN offers TwitchCon attendees the opportunity to experience the latest HyperX products designed for gaming streamers and content creators, along with cutting-edge OMEN PC and monitor products. Also taking front stage at TwitchCon is HyperX’s annual talent program Queued Up, showcasing emerging streamers and innovative streaming solutions with special voting for the next class of 2024. Zedd, global music artist, producer and HyperX ambassador, is planned for a special guest appearance Saturday, October 21 at the HyperX Streamer Lounge. As a global HyperX ambassador, Zedd will be connecting with fans and celebrating his love for gaming. The TwitchCon Streamer Station will feature a range of products for attendees to test out on the show floor, including the HyperX Vision S Webcam, delivering quality 4K video and low light performance, the HyperX Audio Mixer Audio Interface, designed for mixing multiple audio inputs, and the Cloud III headset, engineered for supreme comfort, audio performance and durability. In addition, OMEN PCs and monitors will be available at each station, adding to the experience and allowing attendees to hone their streaming prowess during the event. Daily sponsored live streams will be broadcasted straight from the Streamer Station, spotlighting gaming streamers and content creators from the HyperX ambassador lineup. “HyperX is excited to join TwitchCon this year as the official sponsor of the Streamer Station, giving visitors the opportunity to try out our new gaming streamer products,” said Ryan Romeos, director of marketing, HyperX. “The HyperX and OMEN collaboration at TwitchCon demonstrates HyperX’s continued support and dedication to the content creating community and efforts towards investing in new ways to improve gaming streamer and content creator experiences.” HyperX is also highlighting Queued Up at TwitchCon, an annual talent showcase program highlighting emerging streamers. A special voting period will take place allowing fans to cast their votes for their favorite streamer, who may then become part of the esteemed Top 5 of Queued Up 2023. The Top 5 will be revealed on the HyperX Twitch livestream on November 8th. For additional details, please visit the Queued Up landing page. In addition, HyperX plans to spotlight two new products designed for the streaming community that were recently announced in October. These products are the HyperX Vision S Webcam with 4K resolution and low lighting features and the HyperX Audio Mixer Audio Interface that allows creators to manage XLR microphones and other audio inputs used during gaming streams and creating content. Plus, professional-quality HyperX ProCast XLR microphones will be available to see and test during the show. Taking place Oct. 20 – 22 at the Las Vegas Convention Center – West Hall, TwitchCon 2023 show attendees are encouraged to visit the Streamer Station to explore the latest streaming equipment from HyperX and OMEN. By combining the power of HyperX and OMEN gaming brands, HP Inc. aims to elevate content development for gaming creators and streamers everywhere. For more information on HyperX products, visit hyperx.com. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc. in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Applications

CORSAIR Launches K70 CORE, The New Standard for Mainstream Gaming Keyboards

Business Wire | October 25, 2023

CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced the launch of a new keyboard that delivers premium play for every gamer: the K70 CORE. Debuting with CORSAIR MLX Red linear mechanical switches, the K70 CORE offers a refined playing and typing experience in a full-size profile. Whether you’re a casual player or an aspiring esports pro, your ambition starts with K70 CORE. K70 CORE introduces CORSAIR MLX Red linear switches, an ultra-responsive mechanical switch that offers smooth, satisfying keypresses ideally suited for keyboard enthusiasts and gamers. Factory pre-lubrication ensures that each keystroke exhibits silky-smooth travel, and switches are tightly constructed to reduce stem wobble. Along with CORSAIR OPX optical and MGX magnetic switches, CORSAIR Reds round out the lineup of original CORSAIR mechanical switches that give discerning players a trio of fantastic options. Surrounding the switches are two layers of premium sound dampening foam, eliminating annoying pings and clacks that take you out of the game. Instead, you’ll enjoy softened acoustics that make gaming sound as good as it feels. The K70 CORE makes it easy to personalize your play. More than just a volume knob, the keyboard’s multi-function rotary dial can adjust RGB brightness, scroll through webpages, and zoom. Next to the dial is a programmable button for controlling media with ease. CORSAIR iCUE software unlocks the keyboard’s full power, granting you the ability to customize per-key RGB backlighting, program macros, remap keys, and more. Beyond superior sound and feel, the K70 CORE delivers on high-caliber durability and design. CORSAIR Red switches reside in a robust aluminum top plate and topped by resilient double-shot keycaps. This bolstered construction provides you peace of mind to play freely, knowing your keyboard won’t quit. With such tremendous performance at a tidy price, the K70 CORE line empowers gamers to ambitiously play, win, and have fun. Availability, Warranty, and Pricing The CORSAIR K70 CORE gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The CORSAIR K70 CORE gaming keyboard is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network. For up-to-date pricing of the CORSAIR K70 CORE gaming keyboard, please refer to the CORSAIR website or contact your local CORSAIR sales or PR representative.

Read More

Technologies

AviaGames Unveils New Brand Identity to Reflect Enhanced Corporate Vision and Accelerated Growth Aspirations

PR Newswire | October 19, 2023

AviaGames, creator of the award-winning "Bingo Tour" app and Pocket7Games social competition platform, today unveiled its new corporate brand identity, Avia (ah-vi-ah). The evolution to the new Avia brand identity underscores the company's growth aspirations and innovative vision helping drive the brand to where it is today and towards the future to potential entertainment applications. Enhancing the social competition gaming experience for players of all skill levels, from casual to hardcore gaming enthusiasts, Avia remains focused on providing quick, fun and rewarding gameplay in an inclusive environment, while always looking for new ways to improve and deliver more games that can be enjoyed anytime, anywhere.1 "Starting as an idea in a garage just a few years back, it is surreal to think about how far AviaGames has come, and I look forward to what's ahead for Avia, our team and community of players. At Avia, we've always believed that everyone has a competitive spirit, and our goal remains to unleash the joy of competition in everyone," said Vickie Chen, CEO and founder, Avia. "Avia has always been the go-to destination for casual competitive mobile gaming and this new chapter represents our commitment to staying fun, fresh and innovative while providing our players from around the world with the best possible interactive gaming experience." An expression of the company's boldness, enthusiasm, inclusivity, and confidence, the new brand identity comes at an important time for Avia. Positioning itself for the future as the gaming industry experiences explosive growth generating revenues of $187.7 billion in 2023, with mobile gaming accounting for the highest share of revenues, according to Newzoo. Quick to play and quick to win, Avia's gaming titles are designed for people who love competition, but don't desire a steep learning curve. Avia's core mission is focused on ensuring that everyone, employees and players, feels supported in achieving their goals, Avia seeks to build a culture where all players feel safe and have fun, and employees feel comfortable to contribute and act on their ideas. This philosophy of support and inclusion is what enables Avia to continue to enhance its Pocket7Games platform and individual titles to deliver fresh and exciting competitive mobile games that everyone can enjoy.

Read More

Media and Broadcasting

HyperX is Official Sponsor of TwitchCon: Experience the Ultimate Streamer Station Powered by HyperX and OMEN

PR Newswire | October 17, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, along with OMEN Gaming, today announced its role as the Official Sponsor of the TwitchCon Streamer Station, including a planned special appearance of Zedd, global music artist and HyperX ambassador at the streamer station. This unique collaboration between HyperX and HP OMEN offers TwitchCon attendees the opportunity to experience the latest HyperX products designed for gaming streamers and content creators, along with cutting-edge OMEN PC and monitor products. Also taking front stage at TwitchCon is HyperX’s annual talent program Queued Up, showcasing emerging streamers and innovative streaming solutions with special voting for the next class of 2024. Zedd, global music artist, producer and HyperX ambassador, is planned for a special guest appearance Saturday, October 21 at the HyperX Streamer Lounge. As a global HyperX ambassador, Zedd will be connecting with fans and celebrating his love for gaming. The TwitchCon Streamer Station will feature a range of products for attendees to test out on the show floor, including the HyperX Vision S Webcam, delivering quality 4K video and low light performance, the HyperX Audio Mixer Audio Interface, designed for mixing multiple audio inputs, and the Cloud III headset, engineered for supreme comfort, audio performance and durability. In addition, OMEN PCs and monitors will be available at each station, adding to the experience and allowing attendees to hone their streaming prowess during the event. Daily sponsored live streams will be broadcasted straight from the Streamer Station, spotlighting gaming streamers and content creators from the HyperX ambassador lineup. “HyperX is excited to join TwitchCon this year as the official sponsor of the Streamer Station, giving visitors the opportunity to try out our new gaming streamer products,” said Ryan Romeos, director of marketing, HyperX. “The HyperX and OMEN collaboration at TwitchCon demonstrates HyperX’s continued support and dedication to the content creating community and efforts towards investing in new ways to improve gaming streamer and content creator experiences.” HyperX is also highlighting Queued Up at TwitchCon, an annual talent showcase program highlighting emerging streamers. A special voting period will take place allowing fans to cast their votes for their favorite streamer, who may then become part of the esteemed Top 5 of Queued Up 2023. The Top 5 will be revealed on the HyperX Twitch livestream on November 8th. For additional details, please visit the Queued Up landing page. In addition, HyperX plans to spotlight two new products designed for the streaming community that were recently announced in October. These products are the HyperX Vision S Webcam with 4K resolution and low lighting features and the HyperX Audio Mixer Audio Interface that allows creators to manage XLR microphones and other audio inputs used during gaming streams and creating content. Plus, professional-quality HyperX ProCast XLR microphones will be available to see and test during the show. Taking place Oct. 20 – 22 at the Las Vegas Convention Center – West Hall, TwitchCon 2023 show attendees are encouraged to visit the Streamer Station to explore the latest streaming equipment from HyperX and OMEN. By combining the power of HyperX and OMEN gaming brands, HP Inc. aims to elevate content development for gaming creators and streamers everywhere. For more information on HyperX products, visit hyperx.com. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc. in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Events