How Social Media Has Transformed Entertainment Marketing

September 17, 2016

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“Tumblr exists to empower the world’s creators and make the very best content possible… The number one ‘digital water-cooler’ that people are talking about on our platform is the entertainment industry,” said Michael Pennington, Sales Director of EMEA at Tumblr.

Spotlight

Gracenote

Gracenote, a Nielsen company, is the world leader in entertainment data and services. Whether you know it or not, Gracenote plays a big role in your digital lifestyle, powering the most popular music, movie and TV, and sports services on the planet.At its core, Gracenote helps connect people with the digital entertainment they love. We do this by offering the largest database for music, sports, movies and TV shows, and creating best in class services and technologies, all on a highly scalable platform.

OTHER ARTICLES

Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | April 17, 2020

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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First Look At Sony PlayStation 5 UI

Article | June 8, 2020

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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BUSINESS

The rise of the introverted salesperson

Article | May 25, 2021

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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Spotlight

Gracenote

Gracenote, a Nielsen company, is the world leader in entertainment data and services. Whether you know it or not, Gracenote plays a big role in your digital lifestyle, powering the most popular music, movie and TV, and sports services on the planet.At its core, Gracenote helps connect people with the digital entertainment they love. We do this by offering the largest database for music, sports, movies and TV shows, and creating best in class services and technologies, all on a highly scalable platform.

Events