How testing creatives can influence game design

Ad quality has improved dramatically over the last couple of years and poorly crafted ads just don’t cut it anymore. Gone are the days of focusing purely on aesthetic appeal. Today, the best creatives are those that engage users, so much so that they’ve begun influencing game design.That sounds like an odd claim but bear with me. If you think about it, both creatives and mobile games value engagement and track similar metrics. Taking this into account, savvy mobile marketers have been using their creatives as a testbed for in-game elements, allowing creatives to influence everything from game mechanics to aesthetic tweaks.Let’s take a step back and examine why ads are so fundamental your business. On the surface, ads are the front end product and allow consumers a view into your brand and app, and drives their decision whether or not to download. Strong ads yield lifts in install delivery and user quality, without needing to increase costs of acquisitions (think raising CPI). They also increase organic user acquisition through visibility.

Spotlight

HOOQ

HOOQ was born in January 2015, with a mission to "tell a million stories for a billion people"​. And, we do love great stories. Not the run of the mill "cat videos"​, but great, compelling stories. the kind you love and remember. The best from Hollywood and the best from local TV and film from across Asia.... all in one place. Delivering over 10,000 Hollywood, regional and local movies and TV shows to customers anytime, anywhere, HOOQ has the largest and best selection of any service across Asia.

OTHER ARTICLES
Technologies, Business

B2B Movie Placements: What to Expect?

Article | August 3, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Virtualization

How blockchain is transforming online gaming for players

Article | June 21, 2021

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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Technologies, Virtualization

The rise of the introverted salesperson

Article | August 2, 2022

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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Six Things Blockchain Can Do For Gaming

Article | April 14, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

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Spotlight

HOOQ

HOOQ was born in January 2015, with a mission to "tell a million stories for a billion people"​. And, we do love great stories. Not the run of the mill "cat videos"​, but great, compelling stories. the kind you love and remember. The best from Hollywood and the best from local TV and film from across Asia.... all in one place. Delivering over 10,000 Hollywood, regional and local movies and TV shows to customers anytime, anywhere, HOOQ has the largest and best selection of any service across Asia.

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Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

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Products

Voicemod and CORSAIR Expand Collaboration to Drive the Future of Social Audio in Interactive Gaming and Content Creation

Voicemod | October 19, 2021

Voicemod, the world leader in augmented voice and interactive audio, today announced the expansion of its strategic B2B relationship with CORSAIR, a world leader in high-performance gear for gamers and content creators. Voicemod’s voice morphing technology is now directly integrated into the CORSAIR iCUE software platform, making it more easily available to CORSAIR’s 10 million users to create and shape dynamic social interactions and real-time engagement. Voicemod builds audio tools that make it easy for anyone to create a unique sonic identity. This collaboration with CORSAIR solidifies Voicemod’s B2B expansion strategy and mission to cultivate an ecosystem around the company’s interactive audio technology and voice avatars. Social gaming has dramatically evolved over the last 19 months, as the COVID-19 pandemic curtailed movement and made virtual connections more appealing. By utilizing Voicemod’s audio technology, gamers can shape and enhance their sonic identity for more engaging conversations with their teammates over the internet, regardless of location. The iCUE integration enables easy configuration of RGB effects and audio, creating richer experiences that drive participation and turn extended gameplay into meaningful and creative social interactions. We are delighted to integrate Voicemod functionality into CORSAIR iCUE, enabling users to configure all keyboard keys with easily accessible voice changers and soundboards.Working with the team at Voicemod has been fantastic and beneficial to us both, as Voicemod has already become the most popular app for Elgato Stream Deck. We're excited at the prospect of further collaboration and integration of more Voicemod functions in future CORSAIR products.” Matt Dresser, senior software product manager at CORSAIR. “We’re delighted to strengthen our bond with CORSAIR who share our vision forging the future of real-time engagement,” said Voicemod CEO and co-founder Jaime Bosch. “As our digital experiences move closer to an immersive metaverse, we want to enable users and content creators to shape how they sound and to create, use, and own their unique voice avatars and sonic identities. This collaboration with CORSAIR is an important stride toward that goal.” About CORSAIR CORSAIR is a leading global developer and manufacturer of high-performance gear and technology for gamers, content creators, and PC enthusiasts. From award-winning PC components and peripherals, to premium streaming equipment and smart ambient lighting, CORSAIR delivers a full ecosystem of products that work together to enable everyone, from casual gamers to committed professionals, to perform at their very best. About Voicemod Voicemod is the leader in real-time audio augmentation. Developers trust Voicemod’s audio technology to help end-users create virtual voices and define their sonic identities. As companies strive to build a responsible metaverse, Voicemod is the tool that helps gamers, content creators, and professionals of all skill levels find the voice that best expresses themselves as they play, work, create, and entertain.

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Female-Owned Canela Media Secures Seed Round Funding To Support The Expansion Of Canela.TV

prnewswire | October 19, 2020

Canela Media, an industry-leading, Latina-owned digital media company announced today that it has closed a $3 million Seed round, bringing total funding this year to $5 million. The investment represents a significant growth milestone for the company that has primarily bootstrapped its way to #4 in Hispanic audience market reach. The majority-female and BIPOC syndicate was co-led by BBG Ventures and Reinventure Capital and joined by Mighty Capital, Angeles Investors, Portfolia's Rising America Fund, and Alumni Ventures Group. The new capital will be used to drive the continued growth of the recently launched free streaming service Canela.TV, that provides culturally relevant content to U.S. Latinos.

Read More

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

Read More

Products

Voicemod and CORSAIR Expand Collaboration to Drive the Future of Social Audio in Interactive Gaming and Content Creation

Voicemod | October 19, 2021

Voicemod, the world leader in augmented voice and interactive audio, today announced the expansion of its strategic B2B relationship with CORSAIR, a world leader in high-performance gear for gamers and content creators. Voicemod’s voice morphing technology is now directly integrated into the CORSAIR iCUE software platform, making it more easily available to CORSAIR’s 10 million users to create and shape dynamic social interactions and real-time engagement. Voicemod builds audio tools that make it easy for anyone to create a unique sonic identity. This collaboration with CORSAIR solidifies Voicemod’s B2B expansion strategy and mission to cultivate an ecosystem around the company’s interactive audio technology and voice avatars. Social gaming has dramatically evolved over the last 19 months, as the COVID-19 pandemic curtailed movement and made virtual connections more appealing. By utilizing Voicemod’s audio technology, gamers can shape and enhance their sonic identity for more engaging conversations with their teammates over the internet, regardless of location. The iCUE integration enables easy configuration of RGB effects and audio, creating richer experiences that drive participation and turn extended gameplay into meaningful and creative social interactions. We are delighted to integrate Voicemod functionality into CORSAIR iCUE, enabling users to configure all keyboard keys with easily accessible voice changers and soundboards.Working with the team at Voicemod has been fantastic and beneficial to us both, as Voicemod has already become the most popular app for Elgato Stream Deck. We're excited at the prospect of further collaboration and integration of more Voicemod functions in future CORSAIR products.” Matt Dresser, senior software product manager at CORSAIR. “We’re delighted to strengthen our bond with CORSAIR who share our vision forging the future of real-time engagement,” said Voicemod CEO and co-founder Jaime Bosch. “As our digital experiences move closer to an immersive metaverse, we want to enable users and content creators to shape how they sound and to create, use, and own their unique voice avatars and sonic identities. This collaboration with CORSAIR is an important stride toward that goal.” About CORSAIR CORSAIR is a leading global developer and manufacturer of high-performance gear and technology for gamers, content creators, and PC enthusiasts. From award-winning PC components and peripherals, to premium streaming equipment and smart ambient lighting, CORSAIR delivers a full ecosystem of products that work together to enable everyone, from casual gamers to committed professionals, to perform at their very best. About Voicemod Voicemod is the leader in real-time audio augmentation. Developers trust Voicemod’s audio technology to help end-users create virtual voices and define their sonic identities. As companies strive to build a responsible metaverse, Voicemod is the tool that helps gamers, content creators, and professionals of all skill levels find the voice that best expresses themselves as they play, work, create, and entertain.

Read More

Female-Owned Canela Media Secures Seed Round Funding To Support The Expansion Of Canela.TV

prnewswire | October 19, 2020

Canela Media, an industry-leading, Latina-owned digital media company announced today that it has closed a $3 million Seed round, bringing total funding this year to $5 million. The investment represents a significant growth milestone for the company that has primarily bootstrapped its way to #4 in Hispanic audience market reach. The majority-female and BIPOC syndicate was co-led by BBG Ventures and Reinventure Capital and joined by Mighty Capital, Angeles Investors, Portfolia's Rising America Fund, and Alumni Ventures Group. The new capital will be used to drive the continued growth of the recently launched free streaming service Canela.TV, that provides culturally relevant content to U.S. Latinos.

Read More

Events