How the Best Entertainment Apps Use UX to Hook Users

| June 27, 2017

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Entertainment apps make big bucks. Spotify and Apple Music generate over $7B in revenue. Netflix is close to breaking the $9B mark. And no one knows for certain how much YouTube makes, but estimates put it at higher than all of the above.

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BlogHer

Since 2005, #BlogHer has been a pioneer in community and a deep-seated commitment to diversity. #BlogHer events are the place where female content creators and entrepreneurs connect, amplify women’s voices, share authentic content, and explore opportunities to earn. Thousands of women social influencers, bloggers, content creators, hand-raisers, industry thought leaders and brand executives attend BlogHer events throughout the year. Recent keynote speakers include: Gwyneth Paltrow, Serena Williams, Kim Kardashian West, Gabrielle Union, Amy Schumer, Jessica Alba, Chelsea Clinton, Sheryl Sandberg and many more.

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VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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Google Stadia vs. GeForce Now vs. PlayStation Now vs. Project xCloud: Who will win cloud gaming?

Article | March 1, 2020

The very future of gaming could be decided by which service wins the battle between Google Stadia vs. GeForce Now vs. PlayStation Now vs. Project xCloud. Every 15 years or so, the games industry goes through a big shift in how it delivers its titles. Cartridges gave way to discs, which gave way to digital downloads. Now, the industry stands ready to change once again with the advent of cloud gaming services. This is not a theoretical vision of the future: This is happening right now. Services like Google Stadia and Nvidia GeForce Now provide instantaneous streams of big-budget games — no expensive console or cumbersome PC required.

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What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Spotlight

BlogHer

Since 2005, #BlogHer has been a pioneer in community and a deep-seated commitment to diversity. #BlogHer events are the place where female content creators and entrepreneurs connect, amplify women’s voices, share authentic content, and explore opportunities to earn. Thousands of women social influencers, bloggers, content creators, hand-raisers, industry thought leaders and brand executives attend BlogHer events throughout the year. Recent keynote speakers include: Gwyneth Paltrow, Serena Williams, Kim Kardashian West, Gabrielle Union, Amy Schumer, Jessica Alba, Chelsea Clinton, Sheryl Sandberg and many more.

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