How the Gaming Industry can Level up for the Planet

| March 1, 2020

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In this video Sam Barratt shares how some of the leading players in the video gaming industry are taking action to introduce green nudges in their games, decarbonise their platforms and explore how their community can level up for the planet.

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Eastern is a full service media production company with offices in New York, Los Angeles, Atlanta, and Miami. With clients in broadcast, online and corporate, Eastern’s focus is on the subtle art of storytelling. Our approach pairs extensive experience with technical mastery, allowing us to deliver compelling narratives within high-gloss wrappers.

OTHER ARTICLES

Which VR headsets can you actually buy at the launch of Half-Life: Alyx?

Article | March 21, 2020

Valve released the Index in 2019. It’s a high-powered, tethered VR headset that relies on Lighthouses to position itself in your playing space, even if you’re sitting down to play. This headset is compatible with older Lighthouse base stations made for the original HTC Vive, so you can save some money if you already own them or can find them for cheap. Valve’s own second-generation base stations have better range, and at $149 per unit, they currently don’t cost much more than the new price for first-generation base stations.

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Sony reportedly battling to keep PlayStation 5 price down

Article | February 13, 2020

Sony is struggling to land on a price for its upcoming PlayStation 5 console, according to a new report by Bloomberg, with component shortages potentially pushing the MSRP beyond that of the PS4. The bill of materials is said to be at around $450 right now, compared to IHS Markit’s estimate of $381 for the PS4, which sold for $399 upon its release in 2013. Unless Sony is willing to sell the PS5 at a loss, a $450 build cost would make the new console significantly more expensive than Sony’s current $399 PS4 Pro, which is often discounted to as low as $299. It was once common for consoles to be sold as loss leaders, but Sony designed the PS4 to be profitable from the start after losing billions on the technically ambitious PS3 at launch.

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How Brexit Will Impact the Entertainment Industry

Article | March 2, 2020

The UK has officially left the EU, well, kind of. Now we are in the next phase of negotiations, a transition period that is supposed to run until January 2021. This means, for the time being, not much will be changing for the UK’s entertainment industry. Filmmakers, musicians, game developers and other creative types will not discover the exact effects of Brexit on the sector until next year, but that doesn’t mean future challenges cannot already be seen in the distance. Whereas some see hurdles to navigate, other professionals in the entertainment see an opportunity, especially with the development in smart 5G technologies, virtual/augmented reality, and a booming new niche of entertainment, in eGaming.

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Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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Spotlight

Eastern TV

Eastern is a full service media production company with offices in New York, Los Angeles, Atlanta, and Miami. With clients in broadcast, online and corporate, Eastern’s focus is on the subtle art of storytelling. Our approach pairs extensive experience with technical mastery, allowing us to deliver compelling narratives within high-gloss wrappers.

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