How The NBA Is Using Virtual Reality And Augmented Reality To Get Fans Closer To The Action

March 15, 2019

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On the Saturday night of All-Star weekend in Charlotte, there's a room in a side hallway deep within the bowels of the Spectrum Center where the floors and walls are completely black.As we enter the room about 15 minutes before the start of the evening's events, the first person we see is Stephen Curry, posing for photos with Dirk Nowitzki and the rest of the 3-point contest participants. Before you know it, hometown hero Kemba Walker is casually spinning a basketball, and players are being quickly and carefully whisked in and out of the room until the slam dunk contest participants are put through different poses and paces.

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Technomedia Solutions, LLC

Technomedia is an award-winning advanced AV Systems Integrator and Creative Lab specializing in both technology and creative content to produce and install immersive audio visual experiences, including projection mapping, LED walls, digital media, augmented reality, interactive exhibits, and custom iconic features.Projects include location-based entertainment, theme parks and attractions, museums, cruise ships, casinos, hotels, building lobbies and exteriors, brand activations, experience centers, and retail.

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MEDIA AND BROADCASTING

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Spotlight

Technomedia Solutions, LLC

Technomedia is an award-winning advanced AV Systems Integrator and Creative Lab specializing in both technology and creative content to produce and install immersive audio visual experiences, including projection mapping, LED walls, digital media, augmented reality, interactive exhibits, and custom iconic features.Projects include location-based entertainment, theme parks and attractions, museums, cruise ships, casinos, hotels, building lobbies and exteriors, brand activations, experience centers, and retail.

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