How to Analyze Virtual Reality (VR) Heatmaps and Analytics

| March 27, 2019

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Many organizations now use virtual reality as an integral part of their business. They’re making VR experiences for employee training, sales/marketing presentations, recruiting, communications and more. As VR applications take on a more prominent role in organizations, so too does the data generated from the apps — specifically heatmaps and analytics.InstaVR provides a wealth of data to our Pro and Enterprise subscribers. Heatmaps are not only visually displayed in the Console, but also exportable and able to be parsed by date range. Analytics shows just about every conceivable data point — views, device types, scenes viewed, hotspots/navigation links interacted with, time of each of these interactions, etc. And analytics, just like heatmaps, are fully exportable for sharing with others in your organization.

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