How to Ensure Transparency in Digital Media

July 31, 2019 | 68 views

There has been progress. In programmatic, brand marketers are shifting budgets to more reputable publishers and using contracts that demand proof that ads have appeared as promised. They pay for only verified, viewable delivery in reputable brand-safe environments. Three years after the Association of National Advertisers’ groundbreaking report on the need for transparency, our industry is still failing to fully address the root of the issue.The report, prepared by K2 Intelligence for the ANA, found that “non-transparent business practices” were “pervasive” in media buying agencies. It called out programmatic advertising for “black box” procedures that consumed as much as 90% of media spend and did little or nothing to aid ROI.

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Mirada Studios

Equal parts design studio, visual effects & animation facility, creative and technology incubator, development and production company, Mirada opened in December 2010 with narrative tradition at its heart and technological innovation as its engine.

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Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | February 12, 2020

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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Apple's AR & VR headset may not need external input for orientation & motion detection

Article | February 11, 2020

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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Game On: These Entertainment Stocks Hit New Levels

Article | February 10, 2020

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Spotlight

Mirada Studios

Equal parts design studio, visual effects & animation facility, creative and technology incubator, development and production company, Mirada opened in December 2010 with narrative tradition at its heart and technological innovation as its engine.

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Hiber raises $2.25 million for user-generated web game platform

Hiber | August 21, 2020

Hiber has raised $2.25 million in a second round of seed funding for its web platform that makes it easy to create user-generated games. The company says it is at the intersection of connected devices, AI, and creator-focused entertainment. The Gothenberg, Sweden-based company has quietly amassed more than 300,000 games from 250,000 monthly active users for its HiberWorld platform. Those players are creating 3D games without the need to learn any coding. The company says it is enabling users to create and express themselves through bite-sized games and is giving a generation a new way to communicate. The social nature of the games puts it somewhere akin to Snapchat or TikTok, with people expressing themselves with what they create.

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IGT Announces Sports Betting Technology Agreement with Boyd Gaming

Prnewswire | August 20, 2020

International Game Technology PLC ("IGT") (NYSE: IGT) today announced that it has signed a long-term sports betting technology agreement with leading U.S. casino operator Boyd Gaming Corporation. Under the terms of the agreement, Boyd Gaming will utilize IGT's PlaySports platform to support Boyd Gaming's retail sportsbooks throughout Nevada, along with its Nevada-based mobile sports app and online sports betting portal. Additionally, Boyd Gaming will deploy IGT's self-service PlaySports Kiosks throughout its Nevada-based gaming venues. IGT and Boyd Gaming will take a phased approach for rolling out the features and services associated with this technology agreement.

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Deathloop and The Stanley Parable: Ultra Deluxe are the latest games to get delayed to 2021

Theverge | August 18, 2020

Two games more games originally set to release later this year have been pushed back to 2021 due to the COVID-19 pandemic. Both Deathloop and The Stanley Parable: Ultra Deluxe are now slated to launch sometime next year as the coronavirus continues to disrupt the development of both titles. Both Arkane Studios, and Crows Crows Crows addressed their respective communities in separate update posts shared on Twitter, commenting that due to multiple development challenges — including COVID-related impacts — both games would have to be delayed to a new 2021 release window to ensure they have enough time to develop the games.

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Hiber raises $2.25 million for user-generated web game platform

Hiber | August 21, 2020

Hiber has raised $2.25 million in a second round of seed funding for its web platform that makes it easy to create user-generated games. The company says it is at the intersection of connected devices, AI, and creator-focused entertainment. The Gothenberg, Sweden-based company has quietly amassed more than 300,000 games from 250,000 monthly active users for its HiberWorld platform. Those players are creating 3D games without the need to learn any coding. The company says it is enabling users to create and express themselves through bite-sized games and is giving a generation a new way to communicate. The social nature of the games puts it somewhere akin to Snapchat or TikTok, with people expressing themselves with what they create.

Read More

IGT Announces Sports Betting Technology Agreement with Boyd Gaming

Prnewswire | August 20, 2020

International Game Technology PLC ("IGT") (NYSE: IGT) today announced that it has signed a long-term sports betting technology agreement with leading U.S. casino operator Boyd Gaming Corporation. Under the terms of the agreement, Boyd Gaming will utilize IGT's PlaySports platform to support Boyd Gaming's retail sportsbooks throughout Nevada, along with its Nevada-based mobile sports app and online sports betting portal. Additionally, Boyd Gaming will deploy IGT's self-service PlaySports Kiosks throughout its Nevada-based gaming venues. IGT and Boyd Gaming will take a phased approach for rolling out the features and services associated with this technology agreement.

Read More

Deathloop and The Stanley Parable: Ultra Deluxe are the latest games to get delayed to 2021

Theverge | August 18, 2020

Two games more games originally set to release later this year have been pushed back to 2021 due to the COVID-19 pandemic. Both Deathloop and The Stanley Parable: Ultra Deluxe are now slated to launch sometime next year as the coronavirus continues to disrupt the development of both titles. Both Arkane Studios, and Crows Crows Crows addressed their respective communities in separate update posts shared on Twitter, commenting that due to multiple development challenges — including COVID-related impacts — both games would have to be delayed to a new 2021 release window to ensure they have enough time to develop the games.

Read More

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