How to Ensure Transparency in Digital Media

| July 31, 2019

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There has been progress. In programmatic, brand marketers are shifting budgets to more reputable publishers and using contracts that demand proof that ads have appeared as promised. They pay for only verified, viewable delivery in reputable brand-safe environments. Three years after the Association of National Advertisers’ groundbreaking report on the need for transparency, our industry is still failing to fully address the root of the issue.The report, prepared by K2 Intelligence for the ANA, found that “non-transparent business practices” were “pervasive” in media buying agencies. It called out programmatic advertising for “black box” procedures that consumed as much as 90% of media spend and did little or nothing to aid ROI.

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ZeniMax Media

ZeniMax creates and publishes original interactive entertainment content for consoles, the PC, and handheld/wireless devices. Its Bethesda Softworks division, founded in 1986 in the early days of the industry, has a long history of success as a publisher of award-winning video games. In addition, the ZeniMax group includes some of the most acclaimed development studios in the world.

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Spotlight

ZeniMax Media

ZeniMax creates and publishes original interactive entertainment content for consoles, the PC, and handheld/wireless devices. Its Bethesda Softworks division, founded in 1986 in the early days of the industry, has a long history of success as a publisher of award-winning video games. In addition, the ZeniMax group includes some of the most acclaimed development studios in the world.

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