How To Gain A Competitive Edge Through HDR

Implementing HDR makes sense for your media operation if you understand that High Dynamic Range (HDR) is not just about more pixels, it’s about better pixels. Whether you are a content creator, broadcaster, cable/satellite operator or OTT streaming service provider, the opportunity is now as HDR video is expected to be the consumer technology taking the television experience to the next level.Implementing HDR makes sense for your media operation if you understand that High Dynamic Range (HDR) is not just about more pixels, it’s about better pixels. Whether you are a content creator, broadcaster, cable/satellite operator or OTT streaming service provider, the opportunity is now as HDR video is expected to be the consumer technology taking the television experience to the next level.

Spotlight

Loop Media, Inc.

Through our proprietary Loop Player for business, we’re the only company in the U.S. licensed to stream music videos directly to out-of-home (“OOH”) venues. Our library boasts 200+ music video and branded entertainment channels. Loop TV also provides free digital signage that highlights in-store promotions, menus, upcoming events, and more. The Loop Player ships with everything you need and can be set up in minutes!

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Technologies, Virtualization

Boost Your B2B SaaS Business with Live Streaming

Article | July 27, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

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Virtualization

Netflix versus Amazon Prime Video – depth versus breadth

Article | June 21, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Technologies, Business

This time Amazon really does have Bond in its sights

Article | August 3, 2022

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Technologies, Business

AR in B2B Sales: What to Expect

Article | August 3, 2022

The potential of augmented reality technology goes beyond games and photo filters. It can benefit B2B businesses, especially their sales departments, in more ways than one. B2B sales is about converting potential clients into customers by using all the features and benefits of your product or service. Highlighting the profit the clients will make using your product or service is your priority. But how does augmented reality (AR) play into all of this? Here are three interesting use cases of AR in B2B sales for you to look at: AR in Exhibitions: Stand Out From the Crowd At exhibitions, if you do not stand out among your competitors, you might not attract any visitors to your stand. AR can bring your stand the footfall you expect. At 2017’s North American International Auto Show, Ford used AR to attract visitors. A visitor could sit inside the car and simultaneously see what was happening under the car’s hood on a big display screen. The experience impressed visitors and earned Ford brand visibility. AR in Data Visualization: Present Interactive Insights AR helps in presenting the value of your product or service in an interactive 3D visualization. A great example of this would be IBM’s Immersive Insights, a visualization tool that presents data in 3D space. Spectators can explore and understand data insights without feeling burdened with just numbers. This technology has potential in the B2B sales space as it can simplify complex data visualization and attract your prospects with visual appeal. AR in Product Presentations: Realistic and Immersive Experience There are always aspects of your product or service that you need to highlight in front of your prospective clients in unique ways so they can see the value of your offering. AR allows you to present your product in a realistic way. IKEA used AR to help clients try their furniture in their offices and apartments by superimposing it on their surroundings with the IKEA Place app. Realtor.com and industrial machines like CAT also help customers see what the offerings look like so that they can make informed decisions even without physically interacting with the product or service. Wrapping It Up Using AR in B2B sales is still an evolving concept, but can become a substantial tool in the toolkit of B2B sales teams that want to try new things to boost their numbers.

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Spotlight

Loop Media, Inc.

Through our proprietary Loop Player for business, we’re the only company in the U.S. licensed to stream music videos directly to out-of-home (“OOH”) venues. Our library boasts 200+ music video and branded entertainment channels. Loop TV also provides free digital signage that highlights in-store promotions, menus, upcoming events, and more. The Loop Player ships with everything you need and can be set up in minutes!

Related News

How to set up HDR gaming on your 4K HDR TV and PS4/PS4 Pro

Digital Trends | December 31, 2018

The advent of UHD 4K resolution has been a major boon to gaming, as it brought crisper resolutions and finer detail to graphics. However, while 4K is an appreciable upgrade, if you’re not playing with High Dynamic Range (HDR) enabled you’re not getting the full experience from your 4K TV or games. Both of Sony’s current consoles — the PlayStation 4 and the 4K-ready PlayStation 4 Pro support HDR, provided you have the proper display and the right setup. We’ve put together this guide on how to set up HDR gaming on your 4K/HDR TV and PS4 or PS4 Pro consoles for more colorful, vibrant games.Make sure your console is connected to an HDMI 2.0a/HDCP 2.2-compliant port on your TV. You might think that because you have a 4K/HDR TV, all ports would be usable, but in most cases only one or two ports are HDMI 2.0a/HDCP 2.2-enabled. What is more surprising is that the compatible HDMI port you need is not necessarily HDMI 1. Sometimes TV manufacturers label the ports so you know by looking, but even those labels can be misleading. To be absolutely sure, check out the specs section for your TV’s model at the manufacturer’s website to determine which HDMI ports support HDMI 2.0a, and use one of those for your console.

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Is Netflix planning a new Ultra plan for 4K HDR in Europe?

Digital Trends | July 05, 2018

Netflix is one of the most affordable methods of getting the latest and greatest video content on the market, thanks mainly to its ever-growing catalog and generally steady subscription prices. But now, the popular streaming service may be looking into raising costs for folks in Europe, though that news may not be as alarming as it sounds. According to a report from Italian blog Tutto Android, Netflix is considering the addition of a new tier of service that gives subscribers access to HDR content. This would be in addition to content that is already available on the Premium plan.

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How to set up HDR gaming on your 4K HDR TV and PS4/PS4 Pro

Digital Trends | December 31, 2018

The advent of UHD 4K resolution has been a major boon to gaming, as it brought crisper resolutions and finer detail to graphics. However, while 4K is an appreciable upgrade, if you’re not playing with High Dynamic Range (HDR) enabled you’re not getting the full experience from your 4K TV or games. Both of Sony’s current consoles — the PlayStation 4 and the 4K-ready PlayStation 4 Pro support HDR, provided you have the proper display and the right setup. We’ve put together this guide on how to set up HDR gaming on your 4K/HDR TV and PS4 or PS4 Pro consoles for more colorful, vibrant games.Make sure your console is connected to an HDMI 2.0a/HDCP 2.2-compliant port on your TV. You might think that because you have a 4K/HDR TV, all ports would be usable, but in most cases only one or two ports are HDMI 2.0a/HDCP 2.2-enabled. What is more surprising is that the compatible HDMI port you need is not necessarily HDMI 1. Sometimes TV manufacturers label the ports so you know by looking, but even those labels can be misleading. To be absolutely sure, check out the specs section for your TV’s model at the manufacturer’s website to determine which HDMI ports support HDMI 2.0a, and use one of those for your console.

Read More

Is Netflix planning a new Ultra plan for 4K HDR in Europe?

Digital Trends | July 05, 2018

Netflix is one of the most affordable methods of getting the latest and greatest video content on the market, thanks mainly to its ever-growing catalog and generally steady subscription prices. But now, the popular streaming service may be looking into raising costs for folks in Europe, though that news may not be as alarming as it sounds. According to a report from Italian blog Tutto Android, Netflix is considering the addition of a new tier of service that gives subscribers access to HDR content. This would be in addition to content that is already available on the Premium plan.

Read More

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