How to incorporate video into the customer journey

KAIT BOWES | January 30, 2019 | 145 views

Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services. One engaging way to nurture that relationship is to incorporate informative video content throughout the customer journey.

Spotlight

Ledafilms S.A.

Launched in July 1974 in Argentina by Pedro Felix Leda, Ledafilms S.A. is recognized as one of the leading media companies in Latin America, with offices in Buenos Aires and Los Angeles (through its subsidiary Independent International Television, Inc.)A few months after Ledafilms was launched, the company was appointed by Twentieth Century Fox International TV as its sales agent for Argentina, Uruguay, Bolivia and Paraguay. The company worked with Fox for 22 years, up until 1996. In 1998 Ledafilms was appointed sales agent for DreamWorks SKG, a relationship which continued for 17 years, including from 2006 to 2015 when DreamWorks had been acquired by Paramount Pictures. At that time, Ledafilms became sales agent as well for Paramount Pictures for the next 9 years. During the same time period, the company continued to expand its independent library. When Lucasfilms decided to produce an animated spin-off of the “Star Wars” saga, they appointed Ledafilms in 2011 as their exclusive Lati

OTHER ARTICLES
VIRTUALIZATION, MEDIA AND BROADCASTING

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | July 13, 2022

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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TECHNOLOGIES, VIRTUALIZATION

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | July 27, 2022

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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BUSINESS

Game On: These Entertainment Stocks Hit New Levels

Article | July 11, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Spotlight

Ledafilms S.A.

Launched in July 1974 in Argentina by Pedro Felix Leda, Ledafilms S.A. is recognized as one of the leading media companies in Latin America, with offices in Buenos Aires and Los Angeles (through its subsidiary Independent International Television, Inc.)A few months after Ledafilms was launched, the company was appointed by Twentieth Century Fox International TV as its sales agent for Argentina, Uruguay, Bolivia and Paraguay. The company worked with Fox for 22 years, up until 1996. In 1998 Ledafilms was appointed sales agent for DreamWorks SKG, a relationship which continued for 17 years, including from 2006 to 2015 when DreamWorks had been acquired by Paramount Pictures. At that time, Ledafilms became sales agent as well for Paramount Pictures for the next 9 years. During the same time period, the company continued to expand its independent library. When Lucasfilms decided to produce an animated spin-off of the “Star Wars” saga, they appointed Ledafilms in 2011 as their exclusive Lati

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TECHNOLOGIES

ViewSonic Presented its Latest Technology at "Visual Solution Forum"

ViewSonic | June 02, 2023

ViewSonic Corp., a leading global provider of visual solutions, held its "Visual Solution Forum" on May 31 at its Asia Pacific Headquarters in Taipei during COMPUTEX. The event aimed to showcase a diverse range of future-forward solutions designed for entertainment, workspace, professional, and educational purposes. The solutions presented at the forum encompassed hardware, software, and services, highlighting ViewSonic's commitment to pushing the boundaries of visual technology. The event attracted a wide range of attendees, including channel partners, professionals, and enthusiasts, who were provided with a comprehensive showcase of ViewSonic's latest innovative products and solutions. "ViewSonic is committed to leading the industry and elevating customer experiences through our unwavering dedication. We prioritize delivering the highest quality visual solutions across our entire product range and recognize the significance of the ecosystems we build," said Eric Wei, Asia Pacific General Manager at ViewSonic." As a result, we have transitioned from being solely a hardware provider to a comprehensive visual solutions provider. As we move forward, we will continue to deliver excellence in visual experience through the integration of products, solutions, and ecosystem development." ViewSonic's Leadership in the Market ViewSonic has held on to its No.1 position in the global IFP brand for the 2nd consecutive quarter from 2022 Q4, according to a recent report from FutureSource, a market research firm[1]. Additionally, ViewSonic is recognized as the worldwide No.1 in the DLP projector market, according to the latest FutureSource report (2023 Q1)[2]. These achievements further solidify ViewSonic's position as a leader in the visual solutions industry. Entertainment Solutions: Unleashing Immersive Visual Experiences ViewSonic's cutting-edge solutions offer an unparalleled entertainment experience. Building on the success of the "United by Play" campaign, which aimed to challenge stereotypes and highlight that gaming is for everyone, ViewSonic showcased its newly launched OMNI VX28 series during the forum. This series is specifically designed to meet the needs of casual gamers, providing them with the best possible gaming experience. Alongside monitors, ViewSonic also introduced the world's first "Designed for Xbox" gaming projectors: the X1-4K and short throw X2-4K LED projectors. These projectors offer buttery-smooth 4K HDR visuals on an up to 150" screen, elevating gaming to new levels of immersion and excitement. With these innovations, ViewSonic continues to redefine the gaming experience and cater to the evolving needs of gamers. In addition to gaming solutions, ViewSonic provides a full lineup of entertainment projectors that cater to various needs and preferences, and empower consumers to reimagine their space. The X Series offers an immersive cinematic experience, bringing visuals to life and delivering theater-like soundscapes through the built-in Harman Kardon's customized speakers. On the other hand, the M Series is designed to be portable and user-friendly, allowing for easy setup and enjoyment whether at home or on-the-go. With the company's comprehensive lineup of entertainment projectors, ViewSonic continues to redefine entertainment and meet the diverse needs of users. Professional Solutions: Empowering Productivity and Precision ViewSonic's professional product line is tailored to meet the demands of modern professionals across various industries. With multiple awards, the ColorPro series such as VP2776 and VP2786-4K focuses on enhancing productivity and enabling precision. The range of displays provides the ideal platform for creators and artists to experience exceptional color accuracy, ergonomic designs, and advanced connectivity options, equipping professionals with the tools they need to excel in their respective fields. Workspace Solutions: Transforming the Modern Work Environment ViewSonic's workspace solutions include a range of business monitors designed to improve individual productivity, whether working in the office, remotely, or in a hybrid setting. These solutions revolutionize the way we work, offering versatile and adaptable solutions for the modern office. Whether it's LDS135-151 All-in-One LED Display Solution Kit, ViewBoard interactive displays, or a wireless presentation system, the workspace product line enhances collaboration, streamlines workflows, efficiency, and maximizes results for events, workshops, and tradeshows. With features like wireless connectivity, multi-touch capabilities, and integrated software, ViewSonic transforms traditional workspaces into dynamic and interactive hubs, fostering creativity and productivity. Education Solutions: Empowering Learning and Collaboration ViewSonic is dedicated to transforming education through innovative solutions that empower students and educators alike. The company provides comprehensive one-stop solutions including ViewBoard, interactive displays, myViewBoard the software suite, and ViewSonic's educational "Original Content". This "one-stop solution" equips teachers with collaborative capabilities, intuitive interfaces, digital teaching tools, and a great diversity of interactive materials. Educators can embrace digital teaching whether it's in-class, hybrid, or remote scenarios. During the forum, ViewSonic showcased a range of comprehensive education technology (EdTech) solutions. These included the revolutionary 5K 105" ViewBoard interactive display, which offers an immersive learning experience. ViewSonic also presented its most updated software suite, enhancing the functionality and usability of its EdTech solutions. Additionally, the company introduced UNIVERSE by ViewSonic, a 3D virtual campus designed for online learning, providing a dynamic and interactive environment for students. The showcased solutions addressed various learning scenarios, including in-class, online, and hybrid learning, demonstrating ViewSonic's commitment to meeting the diverse needs of educators and learners. About ViewSonic Founded in California, ViewSonic is a leading global provider of visual solutions and conducts business in over 100 countries worldwide. As an innovator and visionary, ViewSonic is committed to providing comprehensive hardware and software solutions that include monitors, projectors, pen displays, commercial displays, All-in-One LED displays, ViewBoard interactive displays, and myViewBoard software ecosystem. With over 35 years of expertise in visual displays, ViewSonic has established a strong position for delivering innovative and reliable solutions for education, enterprise, consumer, and professional markets and helping customers "See the Difference."

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MEDIA AND BROADCASTING

Xperi Takes Its Independent Media Platform from the Living Room to the Car

businesswire | June 01, 2023

Xperi Inc. announced that BMW has selected TiVo’s video media platform to provide customers access to a growing number of video content providers, including linear and on demand streaming services. BMW’s implementation of the Powered by TiVo™ platform will include a variety of country-specific content, offering news, movies and access to media libraries. The video media platform is expected to roll out over-the-air in initial launch countries by the end of 2023 for customers of the all-new BMW 5 series and further models. TiVo’s video media platform is a first-of-its-kind, aimed at giving original equipment manufacturers (OEMs) significantly more control over the user experience and helping consumers cut through the clutter of streaming and linear content options with simplified, universal discovery to consumers. With an award-winning content-first experience, global content provider scale and profitable partnership model, Powered by TiVo is the ultimate independent operating system. From the living room to the car, BMW’s endorsement of an independent media platform with a content-first search and discovery experience, validates the market appeal. The BMW implementation will also be part of Xperi’s independent media platform, but will be integrated in automobiles to deliver immersive in-car entertainment experiences. “Our independent media platform strategy is well suited for the automotive industry as they make advancements in in-cabin technology and creating new and adaptive experiences. We will work closely with BMW to ensure that the in-car video media platform by TiVo provides a best-in-class in-car entertainment experience,” said Jon Kirchner, CEO of Xperi. “Unlike existing platforms, the Powered by TiVo platform traverses entertainment mediums and gives OEMs significantly more control over the user experience.” "In-car entertainment becomes increasingly important for our customers," said Ingo Lasslop, vice president product management for digital products and services at BMW Group. "This collaboration with Xperi will allow us to deliver a world-class entertainment offering to our customers and transforms their time spent in the vehicle even more into a captivating and enjoyable experience." Based on decades of experience growing profitable consumer electronics and entertainment ecosystems, the BMW video platform Powered by TiVo will be designed to maximize the in-car entertainment experience. About Xperi Inc Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and IMAX Enhanced, an IMAX and DTS partnership, have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.

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TECHNOLOGIES

Materialise and Vuzix Announce Collaboration to Bring Smart Eyewear to Customers

prnewswire | May 31, 2023

Vuzix Corporation a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products, and Materialise NV (NASDAQ: MTLS), ("Materialise"), a 3D printing pioneer, have announced a collaborative effort to accelerate the design and production of smart eyewear using 3D printing technology. By integrating 3D printing into the manufacturing process, Vuzix and Materialise aim to accelerate the development of new innovations for enterprise applications, from warehouses to operating rooms. Moreover, the collaboration will enable third party technology, sports, and entertainment brands to rapidly introduce functional, fashionable and affordable smart eyewear to consumers using Vuzix' OEM components and designs, reducing the average manufacturing cycle from 18 months to just 3. Vuzix, an optical technology company specializing in the design, manufacturing, and sale of optical components and smart glasses, utilizes augmented reality (AR) to deliver a perfect balance of engagement between the digital and the real world. By collaborating with Materialise, a 3D printing pioneer with over three decades of experience, Vuzix gains access to the full potential of 3D printing to support companies in offering an exciting new series of smart eyewear. Augmented reality enhances user effectiveness in various industries by connecting them to key information in digital world while staying hands-free and completely aware of the physical environment. Medical professionals rely on AR eyewear to access remote expertise during lengthy surgeries, while manufacturing and logistics companies utilize AR features to drive efficiency and reduce operational errors. Leveraging the flexibility of 3D printing in smart glasses production can significantly reduce design cycles, enabling a more agile response to the fast-paced introduction of technological advancements. While smart eyewear has transformed the workplace, consumer adoption has been limited due to the lack of compelling consumer applications and the lack of fashionable and affordable designs. Vuzix and Materialise aim to address these challenges by creating exciting and innovative designs that cater to companies seeking to introduce fashionable and affordable smart eyewear to consumers. Exciting consumer applications of smart eyewear using Vuzix OEM components include on-screen displays of speed and heart rate for athletes, push notifications and navigation, speech-to-text translation, and augmented reality gaming. Many companies in the technology, fashion, entertainment, and sports sectors today often lack the manufacturing expertise to bring these innovative applications to life and on a timely basis. The collaboration between Vuzix and Materialise can provide these third-party OEM companies with a flexible platform for producing smart eyewear with creative designs, rapid prototyping services, and fast and flexible production of small series. Materialise runs one of the largest 3D printing factories in the world and is the largest manufacturer of 3D printed eyewear. 3D printing holds multiple advantages for eyewear production with manufacturers increasingly turning to 3D printing for its unique design capabilities and its fast and flexible production process. It offers virtually unlimited freedom of design, allowing designers to create innovative shapes that are cost-prohibitive or impossible with traditional manufacturing technologies. Additionally, 3D printing drastically reduces time-to-market, enabling the transition from initial design to finished product in less than 3 months, compared to the eyewear industry's typical 18-month design-to-shipment cycle. "With its speed, flexibility and digital DNA, 3D printing offers eyewear brands a competitive edge by allowing them to drastically reduce their time-to-market while meeting customers' aesthetic requirements," says Fried Vancraen, CEO of Materialise. "We believe that collaboration with Vuzix will bring new innovations to industrial smart eyewear and accelerate the customer adoption of smart eyewear in the enterprise and broader consumer markets." "As our OEM solutions ramp up in support of defense, consumer, and other markets, our manufacturing capabilities need to match pace for scalability, production speed and above all quality," said Paul Travers, President and CEO of Vuzix. "Materialise offers several key advantages that align with our strategic outlook. We look forward to seeing what's possible together." About Vuzix Corporation Headquartered in West Henrietta, New York, Vuzix, a supplier of smart glasses, AR technology and products for industrial, defense and enterprise markets, has provided solutions for wearable computing devices and personal display, mobility, and virtual and augmented reality since 1997. Its suite of OEM optical components with waveguides and display engine technology offers a high-quality viewing experience to the customers. It has acquired about 200 patents and patents pending, wireless technology innovation awards and IP licenses in the Video Eyewear field. It has also won Consumer Electronics Show (CES) awards for innovation from 2005 to 2022.

Read More

TECHNOLOGIES

ViewSonic Presented its Latest Technology at "Visual Solution Forum"

ViewSonic | June 02, 2023

ViewSonic Corp., a leading global provider of visual solutions, held its "Visual Solution Forum" on May 31 at its Asia Pacific Headquarters in Taipei during COMPUTEX. The event aimed to showcase a diverse range of future-forward solutions designed for entertainment, workspace, professional, and educational purposes. The solutions presented at the forum encompassed hardware, software, and services, highlighting ViewSonic's commitment to pushing the boundaries of visual technology. The event attracted a wide range of attendees, including channel partners, professionals, and enthusiasts, who were provided with a comprehensive showcase of ViewSonic's latest innovative products and solutions. "ViewSonic is committed to leading the industry and elevating customer experiences through our unwavering dedication. We prioritize delivering the highest quality visual solutions across our entire product range and recognize the significance of the ecosystems we build," said Eric Wei, Asia Pacific General Manager at ViewSonic." As a result, we have transitioned from being solely a hardware provider to a comprehensive visual solutions provider. As we move forward, we will continue to deliver excellence in visual experience through the integration of products, solutions, and ecosystem development." ViewSonic's Leadership in the Market ViewSonic has held on to its No.1 position in the global IFP brand for the 2nd consecutive quarter from 2022 Q4, according to a recent report from FutureSource, a market research firm[1]. Additionally, ViewSonic is recognized as the worldwide No.1 in the DLP projector market, according to the latest FutureSource report (2023 Q1)[2]. These achievements further solidify ViewSonic's position as a leader in the visual solutions industry. Entertainment Solutions: Unleashing Immersive Visual Experiences ViewSonic's cutting-edge solutions offer an unparalleled entertainment experience. Building on the success of the "United by Play" campaign, which aimed to challenge stereotypes and highlight that gaming is for everyone, ViewSonic showcased its newly launched OMNI VX28 series during the forum. This series is specifically designed to meet the needs of casual gamers, providing them with the best possible gaming experience. Alongside monitors, ViewSonic also introduced the world's first "Designed for Xbox" gaming projectors: the X1-4K and short throw X2-4K LED projectors. These projectors offer buttery-smooth 4K HDR visuals on an up to 150" screen, elevating gaming to new levels of immersion and excitement. With these innovations, ViewSonic continues to redefine the gaming experience and cater to the evolving needs of gamers. In addition to gaming solutions, ViewSonic provides a full lineup of entertainment projectors that cater to various needs and preferences, and empower consumers to reimagine their space. The X Series offers an immersive cinematic experience, bringing visuals to life and delivering theater-like soundscapes through the built-in Harman Kardon's customized speakers. On the other hand, the M Series is designed to be portable and user-friendly, allowing for easy setup and enjoyment whether at home or on-the-go. With the company's comprehensive lineup of entertainment projectors, ViewSonic continues to redefine entertainment and meet the diverse needs of users. Professional Solutions: Empowering Productivity and Precision ViewSonic's professional product line is tailored to meet the demands of modern professionals across various industries. With multiple awards, the ColorPro series such as VP2776 and VP2786-4K focuses on enhancing productivity and enabling precision. The range of displays provides the ideal platform for creators and artists to experience exceptional color accuracy, ergonomic designs, and advanced connectivity options, equipping professionals with the tools they need to excel in their respective fields. Workspace Solutions: Transforming the Modern Work Environment ViewSonic's workspace solutions include a range of business monitors designed to improve individual productivity, whether working in the office, remotely, or in a hybrid setting. These solutions revolutionize the way we work, offering versatile and adaptable solutions for the modern office. Whether it's LDS135-151 All-in-One LED Display Solution Kit, ViewBoard interactive displays, or a wireless presentation system, the workspace product line enhances collaboration, streamlines workflows, efficiency, and maximizes results for events, workshops, and tradeshows. With features like wireless connectivity, multi-touch capabilities, and integrated software, ViewSonic transforms traditional workspaces into dynamic and interactive hubs, fostering creativity and productivity. Education Solutions: Empowering Learning and Collaboration ViewSonic is dedicated to transforming education through innovative solutions that empower students and educators alike. The company provides comprehensive one-stop solutions including ViewBoard, interactive displays, myViewBoard the software suite, and ViewSonic's educational "Original Content". This "one-stop solution" equips teachers with collaborative capabilities, intuitive interfaces, digital teaching tools, and a great diversity of interactive materials. Educators can embrace digital teaching whether it's in-class, hybrid, or remote scenarios. During the forum, ViewSonic showcased a range of comprehensive education technology (EdTech) solutions. These included the revolutionary 5K 105" ViewBoard interactive display, which offers an immersive learning experience. ViewSonic also presented its most updated software suite, enhancing the functionality and usability of its EdTech solutions. Additionally, the company introduced UNIVERSE by ViewSonic, a 3D virtual campus designed for online learning, providing a dynamic and interactive environment for students. The showcased solutions addressed various learning scenarios, including in-class, online, and hybrid learning, demonstrating ViewSonic's commitment to meeting the diverse needs of educators and learners. About ViewSonic Founded in California, ViewSonic is a leading global provider of visual solutions and conducts business in over 100 countries worldwide. As an innovator and visionary, ViewSonic is committed to providing comprehensive hardware and software solutions that include monitors, projectors, pen displays, commercial displays, All-in-One LED displays, ViewBoard interactive displays, and myViewBoard software ecosystem. With over 35 years of expertise in visual displays, ViewSonic has established a strong position for delivering innovative and reliable solutions for education, enterprise, consumer, and professional markets and helping customers "See the Difference."

Read More

MEDIA AND BROADCASTING

Xperi Takes Its Independent Media Platform from the Living Room to the Car

businesswire | June 01, 2023

Xperi Inc. announced that BMW has selected TiVo’s video media platform to provide customers access to a growing number of video content providers, including linear and on demand streaming services. BMW’s implementation of the Powered by TiVo™ platform will include a variety of country-specific content, offering news, movies and access to media libraries. The video media platform is expected to roll out over-the-air in initial launch countries by the end of 2023 for customers of the all-new BMW 5 series and further models. TiVo’s video media platform is a first-of-its-kind, aimed at giving original equipment manufacturers (OEMs) significantly more control over the user experience and helping consumers cut through the clutter of streaming and linear content options with simplified, universal discovery to consumers. With an award-winning content-first experience, global content provider scale and profitable partnership model, Powered by TiVo is the ultimate independent operating system. From the living room to the car, BMW’s endorsement of an independent media platform with a content-first search and discovery experience, validates the market appeal. The BMW implementation will also be part of Xperi’s independent media platform, but will be integrated in automobiles to deliver immersive in-car entertainment experiences. “Our independent media platform strategy is well suited for the automotive industry as they make advancements in in-cabin technology and creating new and adaptive experiences. We will work closely with BMW to ensure that the in-car video media platform by TiVo provides a best-in-class in-car entertainment experience,” said Jon Kirchner, CEO of Xperi. “Unlike existing platforms, the Powered by TiVo platform traverses entertainment mediums and gives OEMs significantly more control over the user experience.” "In-car entertainment becomes increasingly important for our customers," said Ingo Lasslop, vice president product management for digital products and services at BMW Group. "This collaboration with Xperi will allow us to deliver a world-class entertainment offering to our customers and transforms their time spent in the vehicle even more into a captivating and enjoyable experience." Based on decades of experience growing profitable consumer electronics and entertainment ecosystems, the BMW video platform Powered by TiVo will be designed to maximize the in-car entertainment experience. About Xperi Inc Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and IMAX Enhanced, an IMAX and DTS partnership, have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.

Read More

TECHNOLOGIES

Materialise and Vuzix Announce Collaboration to Bring Smart Eyewear to Customers

prnewswire | May 31, 2023

Vuzix Corporation a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products, and Materialise NV (NASDAQ: MTLS), ("Materialise"), a 3D printing pioneer, have announced a collaborative effort to accelerate the design and production of smart eyewear using 3D printing technology. By integrating 3D printing into the manufacturing process, Vuzix and Materialise aim to accelerate the development of new innovations for enterprise applications, from warehouses to operating rooms. Moreover, the collaboration will enable third party technology, sports, and entertainment brands to rapidly introduce functional, fashionable and affordable smart eyewear to consumers using Vuzix' OEM components and designs, reducing the average manufacturing cycle from 18 months to just 3. Vuzix, an optical technology company specializing in the design, manufacturing, and sale of optical components and smart glasses, utilizes augmented reality (AR) to deliver a perfect balance of engagement between the digital and the real world. By collaborating with Materialise, a 3D printing pioneer with over three decades of experience, Vuzix gains access to the full potential of 3D printing to support companies in offering an exciting new series of smart eyewear. Augmented reality enhances user effectiveness in various industries by connecting them to key information in digital world while staying hands-free and completely aware of the physical environment. Medical professionals rely on AR eyewear to access remote expertise during lengthy surgeries, while manufacturing and logistics companies utilize AR features to drive efficiency and reduce operational errors. Leveraging the flexibility of 3D printing in smart glasses production can significantly reduce design cycles, enabling a more agile response to the fast-paced introduction of technological advancements. While smart eyewear has transformed the workplace, consumer adoption has been limited due to the lack of compelling consumer applications and the lack of fashionable and affordable designs. Vuzix and Materialise aim to address these challenges by creating exciting and innovative designs that cater to companies seeking to introduce fashionable and affordable smart eyewear to consumers. Exciting consumer applications of smart eyewear using Vuzix OEM components include on-screen displays of speed and heart rate for athletes, push notifications and navigation, speech-to-text translation, and augmented reality gaming. Many companies in the technology, fashion, entertainment, and sports sectors today often lack the manufacturing expertise to bring these innovative applications to life and on a timely basis. The collaboration between Vuzix and Materialise can provide these third-party OEM companies with a flexible platform for producing smart eyewear with creative designs, rapid prototyping services, and fast and flexible production of small series. Materialise runs one of the largest 3D printing factories in the world and is the largest manufacturer of 3D printed eyewear. 3D printing holds multiple advantages for eyewear production with manufacturers increasingly turning to 3D printing for its unique design capabilities and its fast and flexible production process. It offers virtually unlimited freedom of design, allowing designers to create innovative shapes that are cost-prohibitive or impossible with traditional manufacturing technologies. Additionally, 3D printing drastically reduces time-to-market, enabling the transition from initial design to finished product in less than 3 months, compared to the eyewear industry's typical 18-month design-to-shipment cycle. "With its speed, flexibility and digital DNA, 3D printing offers eyewear brands a competitive edge by allowing them to drastically reduce their time-to-market while meeting customers' aesthetic requirements," says Fried Vancraen, CEO of Materialise. "We believe that collaboration with Vuzix will bring new innovations to industrial smart eyewear and accelerate the customer adoption of smart eyewear in the enterprise and broader consumer markets." "As our OEM solutions ramp up in support of defense, consumer, and other markets, our manufacturing capabilities need to match pace for scalability, production speed and above all quality," said Paul Travers, President and CEO of Vuzix. "Materialise offers several key advantages that align with our strategic outlook. We look forward to seeing what's possible together." About Vuzix Corporation Headquartered in West Henrietta, New York, Vuzix, a supplier of smart glasses, AR technology and products for industrial, defense and enterprise markets, has provided solutions for wearable computing devices and personal display, mobility, and virtual and augmented reality since 1997. Its suite of OEM optical components with waveguides and display engine technology offers a high-quality viewing experience to the customers. It has acquired about 200 patents and patents pending, wireless technology innovation awards and IP licenses in the Video Eyewear field. It has also won Consumer Electronics Show (CES) awards for innovation from 2005 to 2022.

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Events