How to incorporate video into the customer journey

KAIT BOWES | January 30, 2019

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Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services. One engaging way to nurture that relationship is to incorporate informative video content throughout the customer journey.

Spotlight

FTV Prima

Prima Group was founded in 1993 as the first Czech commercial television station. The company currently operates eight television channels and six radio stations. It has a wide portfolio of websites and printed magazines, and is among the Czech leaders in the field of HbbTV.

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