How to Plan a Multi-Platform Entertainment Campaign on Social

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Over the past five years, the number of TV shows has skyrocketed by 71% – making 2016 a record-breaking year with 455 scripted shows. With even more new video programming hitting theaters, TVs, and tablets each season, it’s becoming harder for entertainment advertisers to break through the noise.The key to being heard in a competitive environment like entertainment is utilizing a full-funnel marketing approach to reach viewers across multiple channels. Platforms like Facebook, Instagram, Pinterest, Snapchat, and Twitter are all a big part of nearly everyone's daily online activities, yet each one serves a unique purpose. To execute a successful multi-platform campaign, marketers need to know how to customize strategy and creative for each platform. Here are tips on how to use the features and formats of each platform to reach viewers and drive tune-in.

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Media Digital Space

Media Digital Space Provides Broadcast System Solutions and Services to support broadcasters , production house, telecom and satellite operator to achieve their goals of media innovation and operation efficiency through strategic planning and smart investment relying on innovative technologies solutions and professional Services .

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