How to retain OTT subs when your sports content is seasonal

| March 13, 2019

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Of all OTT verticals, sports content is one of the most popular. But, despite droves of dedicated sports fans willing to tune in online to watch their favorite teams and events, the seasonal nature of such spectacles does present challenges for service providers. To meet the needs of today’s digital sports consumers, pure-play sports OTT brands like FloSport and DAZN are moving into claim niche sporting rights to go beyond ‘prime time’ sports programming and drive fan engagement throughout the year.Another innovative seasonal engagement structure comes from the NBA. Offering a quarterly payment structure – or microservice – fans will now have more freedom, flexibility, and autonomy over the content they commit to – this.

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F4N Pty Ltd

F4N Pty Ltd is a new age publisher that is developing the digital sports engagement platform F4N (pronounced fan).F4N enables users to engage with all of their favourite sports, teams, and heroes, as well as with fellow fans on a singular digital platform, anywhere, anytime. The product, which is presently in development, has a range of second-screen and OTT features to create immersive experiences for fans, enhancing their sports entertainment and engagement experiences.

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Spotlight

F4N Pty Ltd

F4N Pty Ltd is a new age publisher that is developing the digital sports engagement platform F4N (pronounced fan).F4N enables users to engage with all of their favourite sports, teams, and heroes, as well as with fellow fans on a singular digital platform, anywhere, anytime. The product, which is presently in development, has a range of second-screen and OTT features to create immersive experiences for fans, enhancing their sports entertainment and engagement experiences.

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