How to setup a VR or 360 Camera - Insta360 Pro

April 5, 2018

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Continuing on our theme of VR and 360 Video today I wanted to show you how easy it is to set up a 360 camera. Specifically the InstaPro 360. In about 5 mins I will have you up and shooting 360 videos!

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Neg Earth Lights

Our love of creating an amazing visual spectacle and being part of something special, drives who we are, and what we do, every day. With over 35 years of experience Neg Earth Lights is a leading independent lighting and rigging equipment hire specialist. Working closely with our clients to not only build and develop outstanding projects, but also long lasting relationships.Supporting excellence through the provision of skills and advice in project management, design, fabrication and maintenance, together with the supply of over 150 freelance crew, for large scale music festivals, tours, ceremonies, sporting events, theatrical productions and corporate events.

OTHER ARTICLES
MEDIA AND BROADCASTING

The new chair of the FTC and antitrust 2.0

Article | June 22, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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BUSINESS

The rise of the introverted salesperson

Article | May 25, 2021

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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MEDIA AND BROADCASTING

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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Spotlight

Neg Earth Lights

Our love of creating an amazing visual spectacle and being part of something special, drives who we are, and what we do, every day. With over 35 years of experience Neg Earth Lights is a leading independent lighting and rigging equipment hire specialist. Working closely with our clients to not only build and develop outstanding projects, but also long lasting relationships.Supporting excellence through the provision of skills and advice in project management, design, fabrication and maintenance, together with the supply of over 150 freelance crew, for large scale music festivals, tours, ceremonies, sporting events, theatrical productions and corporate events.

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