How to use an Xbox One controller with Nintendo Switch

March 13, 2019

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Can you use an Xbox One controller (or a PS4 controller) on a Nintendo Switch? The answer is yes! But you'll need to use an adapter. In this guide, we'll go through how to use the Mayflash Magic NS Bluetooth USB adapter for Nintendo Switch, allowing you to use Xbox One S Bluetooth controllers and PlayStation 4 controllers. These steps seem to help the Mayflash Magic NS circumvent some issues with pairing.

Spotlight

Chugg Entertainment

Chugg Entertainment is an internationally recognised live entertainment business operating within the Australian and South East Asian markets for the last decade. The business continues to grow significantly in both size and strength. The volume, stature and diversity of the tours and projects Chugg Entertainment promotes are unrivalled in the Australasian market. Chugg Entertainment’s experience and expertise has seen it deliver shows and festivals to new markets previously not open to Australian promoters. As a result, the business has become the most diverse of its kind, now promoting music of all genres as well as theatre and family events through Australia, New Zealand and Asia.

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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VIRTUALIZATION

Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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MEDIA AND BROADCASTING

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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How blockchain is transforming online gaming for players

Article | June 18, 2020

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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Spotlight

Chugg Entertainment

Chugg Entertainment is an internationally recognised live entertainment business operating within the Australian and South East Asian markets for the last decade. The business continues to grow significantly in both size and strength. The volume, stature and diversity of the tours and projects Chugg Entertainment promotes are unrivalled in the Australasian market. Chugg Entertainment’s experience and expertise has seen it deliver shows and festivals to new markets previously not open to Australian promoters. As a result, the business has become the most diverse of its kind, now promoting music of all genres as well as theatre and family events through Australia, New Zealand and Asia.

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