How TV, Digital Media Should Prep For The Next Economic Downturn

| September 17, 2019

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It’s late 2019, and everything generally seems to be going well for the media -- digital and traditional. But what looms in the economic distance? Recently, every TV network seems to have scored not only nice mid-level, double-digit percentage gains in the price per thousand viewers in upfront deal-making, but decent single-digit percentage overall volume gains on revenue. Digital media? Despite nagging fraud, transparency and other issues, including possible regulator concerns, revenues continues to soar -- almost unabated, by still double-digit percentage hikes. Which brings me to the possible, and probable, oncoming recession.

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Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries.

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Spotlight

Lionbridge

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries.

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