How UX can re-shape live sports orchestration

| January 31, 2018

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Traditionally, live sports production has been a big budget undertaking, involving hundreds of people. It’s also one of the most time-sensitive broadcast functions. Operators in Monitoring Control Room (MCR) of any live broadcast need to meticulously follow commands of the sports director, with very little margin for error. Over the years, this model has become increasingly dependent on physical infrastructures, skills of the playout operators, and presence of sports experts to orchestrate seamless shifts during interruptions in the game and ad breaks- from live feed to ads, and back to live feeds. Such complex playout orchestration can be simplified through today’s intelligent cloud-based playout platforms with an intuitive User Experience (UX) design, the only requirements being a web browser and internet connection. With UX design paradigms, automation and intelligent alert systems applied on the Live broadcast workflow, here are three ways one can reinvent live sports orchestration.

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We are dedicated to the careers of each of our clients and adopt a 360 degree approach to management across the music, broadcast, and digital industries. In music we manage a clients recording, publishing, and live contracts whilst proactively managing PR, branding and day-to-day. In broadcast we focus on the areas of television, radio, press, voiceovers, live bookings, brand management and image rights. And, in digital we represent the interests of clients across the social media influencer and content creator spheres.

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