How Video on Demand and Time-Shifting Are Changing Television

With OTT services like Netflix, Hulu and Amazon providing hundreds of TV show options, marketers may be worrying about how to switch up their advertising strategy. But new research from the Video Advertising Bureau (VAB) shows that live TV is still king, with the majority of viewers watching their favorite programs live, rather than time-shifting, or watching them after they’ve already aired.The report also found that 81 percent of viewers who binge video-on-demand (VOD) programming say they can view it at a time that is convenient for them. As a result, VOD ad impressions increased nearly fourfold, to 23.3 billion in 2017 from 6.3 billion in 2014.

Spotlight

TV Azteca

TV Azteca, SAB de CV, is one of the two main content producers for Spanish-language television in the world. Through its 4 TV channels in Mexico, TV Azteca has a complementary offer for the public: Azteca Uno is focused on live entertainment. Azteca 7 is home to the best current and recognized entertainment. Through a + (Channel 7.2) we connect with local tastes and needs. adn40 offers the most current and relevant information throughout the day TV Azteca Digital, with world-class information and entertainment on the Internet Our ability to provide a diverse mix of quality content and for all socio-economic levels of the country has been, and will continue to be an important strength of the Company.

OTHER ARTICLES
Technologies

The productisation of music rights

Article | February 14, 2022

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Technologies, Virtualization

Ongoing transitions in gaming industry

Article | July 27, 2022

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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Business

New Doom VR Mod Releasing Soon For Oculus Quest

Article | July 11, 2022

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Spotlight

TV Azteca

TV Azteca, SAB de CV, is one of the two main content producers for Spanish-language television in the world. Through its 4 TV channels in Mexico, TV Azteca has a complementary offer for the public: Azteca Uno is focused on live entertainment. Azteca 7 is home to the best current and recognized entertainment. Through a + (Channel 7.2) we connect with local tastes and needs. adn40 offers the most current and relevant information throughout the day TV Azteca Digital, with world-class information and entertainment on the Internet Our ability to provide a diverse mix of quality content and for all socio-economic levels of the country has been, and will continue to be an important strength of the Company.

Related News

Solutions, Business

Kargo Integrates Videobyte’s Connected TV Platform to Expand Its Portfolio

Kargo | February 07, 2023

Kargo, an advertising service provider, has recently integrated VideoByte, a video advertising platform for connected TV (CTV) and over-the-top (OTT) streaming, to expand its portfolio of video formats, commerce and exclusive social formats, and publisher tools with CTV advertising formats. This integration will enhance the connected experiences of the audiences between desktop, mobile, and now connected televisions, gaining the attention of different channels for its brand partners. Founded in 2020, VideoByte has become a prominent advertising service provider in CTV and OTT, integrating top media companies like LG, Tegna, and Viacom. Kargo has expanded its reach across the television advertising industry with this integration. It will launch new advertising products, and Kargo's current customers will get direct access to them. CEO of VideoByte, David Naffis, who will join Kargo as General Manager of CTV, said, "We are thrilled to join the Kargo team and are in lockstep with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike. Kargo's recent growth, scale, and reputation as market innovators will accelerate our go-to-market as we continue to push innovating new CTV formats." (Source - GlobeNewswire) Kargo's CEO and Founder, Harry Kargman, said, "Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen. VideoByte shares our mission and vision to create unique and performant ad creatives, but they do it on the Connected TV screen which has not been in our product lineup. With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers." (Source - GlobeNewswire) About Kargo Kargo, an advertising solutions provider, attracts consumer attention across mobile, video, and social advertising platforms for advertising brands with its exclusive omnichannel advertising suite and increases return on advertising spend (ROAS), incremental brand lift, and revenue per impression through creative targeting solutions. Headquartered in New York, it has had offices worldwide since 2003. It provides solutions for load time, identity problems, non-skippable video, poor creatives, advertisements, and infinite scrolls with direct integration and specialized market supplies, optimizing impressions from the best publishers.

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Technologies, Media and Broadcasting

Breezeline Offers Cloud-based, Integrated Streaming TV in Cleveland and Columbus

Breezeline | January 30, 2023

Breezeline, the eighth-largest cable operator in the U.S., has recently launched its brand-new cloud-based and integrated TV streaming in its service areas, Cleveland and Columbus (Ohio). Now, its customers can watch their favorite programs on any device they want! Using Internet Protocol Television (IPTV) technology, this cloud-based TV allows users to watch live and recorded TV on any device, whether they're at home or on the go. It will allow users to watch live TV, as well as record shows, watch programs on demand, and use streaming services. There are options to restart, rewind in real-time, and catch up. With Cloud DVR Max, one can record in high definition for up to almost 300 hours. By integrating Google Assistant, users can now use voice commands to do things like find or suggest a show, launch an app, or get the latest weather forecast. By late summer, all of its TV subscribers will have been migrated to the new system. It's open to new commercial and residential clients. Heather McCallion, Vice President, Products and Programming for Breezeline, said, “Since we acquired the Cleveland and Columbus operations, we’ve invested ten of millions of dollars into our network to improve reliability and performance. Now, we’re ready to deliver a powerful, versatile viewing experience on multiple devices inside and outside the home that is also incredibly simple to use.” (Source – Business Wire) About Breezeline Breezeline, a subsidiary of Cogeco Communications Inc., provides TV, video streaming, voice service, and internet networks to residential and business customers. It has its headquarters in Canada as well. It gives an updated entertainment experience with instant rewind, search, access to about 5,000 apps, cloud DVR storage, and many more features. In addition, it offers 100 Mbps to 1000 Mbps internet speed at a reasonable price according to the customer’s plans. Furthermore, it secures customers’ personal information and devices with WiFi Your Way™ Home, powered by Plume® HomePass. Its voice services include call waiting, 3-way calling, voicemail, and Breezeline Voice Manager.

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Technologies,Media and Broadcasting

Toshiba TV promisingly hits the mark with the stunning M550L

Toshiba TV | November 22, 2022

Toshiba TV was announced as the Official Television of the FIFA World Cup Qatar 2022™. From the craftsman's impressive collection of products set to storm the market, the stunner Toshiba TV M550L is high up on the anticipation list, and for good reasons.The M550L with its resplendent display quality and other rich features raises the bar in television technology and epitomizes Toshiba TV's commitment to quality craftsmanship. Sleek, slim, and nicely trimmed around the edges for borderless viewing, the M550L promises to make an effortlessly captivating statement at first sight. Delving into its visual capabilities, the Toshiba TV M550L displays the brightest, sharpest, and most colorful images for a sensational TV time. Its inbuilt Quantum Dot technology sees to this, designed with over a billion color shades, each one expressively brilliant for optimal viewing. The Full Array Local Dimming feature adds richness and depth to dark scenes on the M550L, making for remarkable contrast and shadow detail. Supported with the professional-grade REGZA Engine 4k Pro, every picture on the M550L displays in peak quality. The M550L does not compromise on quality sound for its splendid visuals. Supported by the nifty Dolby Atmos and the advanced REGZA Power Audio PRO, the Toshiba TV M550L spatially immerses viewers in every sound that emanates from its bass woofers and delivers every sound detail with unmatched crispness for the cinematic-standard experience. Efficiently capping the streak of Toshiba TV M550L's high performance is VIDAA TV, a superior operating system that blazes a range of smart, user-friendly features that make for a premium, and convenient experience. Combining vivid beauty with immersive real vision and the signature heart-shaking sound, the Toshiba TV M550L is made for high value by people who know and set store by excellent home entertainment. As an enthralling football event edges near and the world counts the days until its arrival, Toshiba TV rises to the occasion as the Official Television of the FIFA World Cup Qatar 2022™. The exquisitely-designed all-rounder M550L assures a reliable source of pristine viewing for football lovers, friends, and families.

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Solutions, Business

Kargo Integrates Videobyte’s Connected TV Platform to Expand Its Portfolio

Kargo | February 07, 2023

Kargo, an advertising service provider, has recently integrated VideoByte, a video advertising platform for connected TV (CTV) and over-the-top (OTT) streaming, to expand its portfolio of video formats, commerce and exclusive social formats, and publisher tools with CTV advertising formats. This integration will enhance the connected experiences of the audiences between desktop, mobile, and now connected televisions, gaining the attention of different channels for its brand partners. Founded in 2020, VideoByte has become a prominent advertising service provider in CTV and OTT, integrating top media companies like LG, Tegna, and Viacom. Kargo has expanded its reach across the television advertising industry with this integration. It will launch new advertising products, and Kargo's current customers will get direct access to them. CEO of VideoByte, David Naffis, who will join Kargo as General Manager of CTV, said, "We are thrilled to join the Kargo team and are in lockstep with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike. Kargo's recent growth, scale, and reputation as market innovators will accelerate our go-to-market as we continue to push innovating new CTV formats." (Source - GlobeNewswire) Kargo's CEO and Founder, Harry Kargman, said, "Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen. VideoByte shares our mission and vision to create unique and performant ad creatives, but they do it on the Connected TV screen which has not been in our product lineup. With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers." (Source - GlobeNewswire) About Kargo Kargo, an advertising solutions provider, attracts consumer attention across mobile, video, and social advertising platforms for advertising brands with its exclusive omnichannel advertising suite and increases return on advertising spend (ROAS), incremental brand lift, and revenue per impression through creative targeting solutions. Headquartered in New York, it has had offices worldwide since 2003. It provides solutions for load time, identity problems, non-skippable video, poor creatives, advertisements, and infinite scrolls with direct integration and specialized market supplies, optimizing impressions from the best publishers.

Read More

Technologies, Media and Broadcasting

Breezeline Offers Cloud-based, Integrated Streaming TV in Cleveland and Columbus

Breezeline | January 30, 2023

Breezeline, the eighth-largest cable operator in the U.S., has recently launched its brand-new cloud-based and integrated TV streaming in its service areas, Cleveland and Columbus (Ohio). Now, its customers can watch their favorite programs on any device they want! Using Internet Protocol Television (IPTV) technology, this cloud-based TV allows users to watch live and recorded TV on any device, whether they're at home or on the go. It will allow users to watch live TV, as well as record shows, watch programs on demand, and use streaming services. There are options to restart, rewind in real-time, and catch up. With Cloud DVR Max, one can record in high definition for up to almost 300 hours. By integrating Google Assistant, users can now use voice commands to do things like find or suggest a show, launch an app, or get the latest weather forecast. By late summer, all of its TV subscribers will have been migrated to the new system. It's open to new commercial and residential clients. Heather McCallion, Vice President, Products and Programming for Breezeline, said, “Since we acquired the Cleveland and Columbus operations, we’ve invested ten of millions of dollars into our network to improve reliability and performance. Now, we’re ready to deliver a powerful, versatile viewing experience on multiple devices inside and outside the home that is also incredibly simple to use.” (Source – Business Wire) About Breezeline Breezeline, a subsidiary of Cogeco Communications Inc., provides TV, video streaming, voice service, and internet networks to residential and business customers. It has its headquarters in Canada as well. It gives an updated entertainment experience with instant rewind, search, access to about 5,000 apps, cloud DVR storage, and many more features. In addition, it offers 100 Mbps to 1000 Mbps internet speed at a reasonable price according to the customer’s plans. Furthermore, it secures customers’ personal information and devices with WiFi Your Way™ Home, powered by Plume® HomePass. Its voice services include call waiting, 3-way calling, voicemail, and Breezeline Voice Manager.

Read More

Technologies,Media and Broadcasting

Toshiba TV promisingly hits the mark with the stunning M550L

Toshiba TV | November 22, 2022

Toshiba TV was announced as the Official Television of the FIFA World Cup Qatar 2022™. From the craftsman's impressive collection of products set to storm the market, the stunner Toshiba TV M550L is high up on the anticipation list, and for good reasons.The M550L with its resplendent display quality and other rich features raises the bar in television technology and epitomizes Toshiba TV's commitment to quality craftsmanship. Sleek, slim, and nicely trimmed around the edges for borderless viewing, the M550L promises to make an effortlessly captivating statement at first sight. Delving into its visual capabilities, the Toshiba TV M550L displays the brightest, sharpest, and most colorful images for a sensational TV time. Its inbuilt Quantum Dot technology sees to this, designed with over a billion color shades, each one expressively brilliant for optimal viewing. The Full Array Local Dimming feature adds richness and depth to dark scenes on the M550L, making for remarkable contrast and shadow detail. Supported with the professional-grade REGZA Engine 4k Pro, every picture on the M550L displays in peak quality. The M550L does not compromise on quality sound for its splendid visuals. Supported by the nifty Dolby Atmos and the advanced REGZA Power Audio PRO, the Toshiba TV M550L spatially immerses viewers in every sound that emanates from its bass woofers and delivers every sound detail with unmatched crispness for the cinematic-standard experience. Efficiently capping the streak of Toshiba TV M550L's high performance is VIDAA TV, a superior operating system that blazes a range of smart, user-friendly features that make for a premium, and convenient experience. Combining vivid beauty with immersive real vision and the signature heart-shaking sound, the Toshiba TV M550L is made for high value by people who know and set store by excellent home entertainment. As an enthralling football event edges near and the world counts the days until its arrival, Toshiba TV rises to the occasion as the Official Television of the FIFA World Cup Qatar 2022™. The exquisitely-designed all-rounder M550L assures a reliable source of pristine viewing for football lovers, friends, and families.

Read More

Events