Kargo | February 07, 2023
Kargo, an advertising service provider, has recently integrated VideoByte, a video advertising platform for connected TV (CTV) and over-the-top (OTT) streaming, to expand its portfolio of video formats, commerce and exclusive social formats, and publisher tools with CTV advertising formats. This integration will enhance the connected experiences of the audiences between desktop, mobile, and now connected televisions, gaining the attention of different channels for its brand partners.
Founded in 2020, VideoByte has become a prominent advertising service provider in CTV and OTT, integrating top media companies like LG, Tegna, and Viacom. Kargo has expanded its reach across the television advertising industry with this integration. It will launch new advertising products, and Kargo's current customers will get direct access to them.
CEO of VideoByte, David Naffis, who will join Kargo as General Manager of CTV, said, "We are thrilled to join the Kargo team and are in lockstep with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike. Kargo's recent growth, scale, and reputation as market innovators will accelerate our go-to-market as we continue to push innovating new CTV formats."
(Source - GlobeNewswire)
Kargo's CEO and Founder, Harry Kargman, said, "Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen. VideoByte shares our mission and vision to create unique and performant ad creatives, but they do it on the Connected TV screen which has not been in our product lineup. With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers."
(Source - GlobeNewswire)
Kargo, an advertising solutions provider, attracts consumer attention across mobile, video, and social advertising platforms for advertising brands with its exclusive omnichannel advertising suite and increases return on advertising spend (ROAS), incremental brand lift, and revenue per impression through creative targeting solutions. Headquartered in New York, it has had offices worldwide since 2003. It provides solutions for load time, identity problems, non-skippable video, poor creatives, advertisements, and infinite scrolls with direct integration and specialized market supplies, optimizing impressions from the best publishers.
TECHNOLOGIES, MEDIA AND BROADCASTING
Breezeline | January 30, 2023
Breezeline, the eighth-largest cable operator in the U.S., has recently launched its brand-new cloud-based and integrated TV streaming in its service areas, Cleveland and Columbus (Ohio). Now, its customers can watch their favorite programs on any device they want!
Using Internet Protocol Television (IPTV) technology, this cloud-based TV allows users to watch live and recorded TV on any device, whether they're at home or on the go. It will allow users to watch live TV, as well as record shows, watch programs on demand, and use streaming services. There are options to restart, rewind in real-time, and catch up. With Cloud DVR Max, one can record in high definition for up to almost 300 hours. By integrating Google Assistant, users can now use voice commands to do things like find or suggest a show, launch an app, or get the latest weather forecast. By late summer, all of its TV subscribers will have been migrated to the new system. It's open to new commercial and residential clients.
Heather McCallion, Vice President, Products and Programming for Breezeline, said, “Since we acquired the Cleveland and Columbus operations, we’ve invested ten of millions of dollars into our network to improve reliability and performance. Now, we’re ready to deliver a powerful, versatile viewing experience on multiple devices inside and outside the home that is also incredibly simple to use.”
(Source – Business Wire)
Breezeline, a subsidiary of Cogeco Communications Inc., provides TV, video streaming, voice service, and internet networks to residential and business customers. It has its headquarters in Canada as well. It gives an updated entertainment experience with instant rewind, search, access to about 5,000 apps, cloud DVR storage, and many more features. In addition, it offers 100 Mbps to 1000 Mbps internet speed at a reasonable price according to the customer’s plans. Furthermore, it secures customers’ personal information and devices with WiFi Your Way™ Home, powered by Plume® HomePass. Its voice services include call waiting, 3-way calling, voicemail, and Breezeline Voice Manager.
TECHNOLOGIES,MEDIA AND BROADCASTING
Toshiba TV | November 22, 2022
Toshiba TV was announced as the Official Television of the FIFA World Cup Qatar 2022™. From the craftsman's impressive collection of products set to storm the market, the stunner Toshiba TV M550L is high up on the anticipation list, and for good reasons.The M550L with its resplendent display quality and other rich features raises the bar in television technology and epitomizes Toshiba TV's commitment to quality craftsmanship. Sleek, slim, and nicely trimmed around the edges for borderless viewing, the M550L promises to make an effortlessly captivating statement at first sight.
Delving into its visual capabilities, the Toshiba TV M550L displays the brightest, sharpest, and most colorful images for a sensational TV time. Its inbuilt Quantum Dot technology sees to this, designed with over a billion color shades, each one expressively brilliant for optimal viewing. The Full Array Local Dimming feature adds richness and depth to dark scenes on the M550L, making for remarkable contrast and shadow detail. Supported with the professional-grade REGZA Engine 4k Pro, every picture on the M550L displays in peak quality.
The M550L does not compromise on quality sound for its splendid visuals. Supported by the nifty Dolby Atmos and the advanced REGZA Power Audio PRO, the Toshiba TV M550L spatially immerses viewers in every sound that emanates from its bass woofers and delivers every sound detail with unmatched crispness for the cinematic-standard experience.
Efficiently capping the streak of Toshiba TV M550L's high performance is VIDAA TV, a superior operating system that blazes a range of smart, user-friendly features that make for a premium, and convenient experience.
Combining vivid beauty with immersive real vision and the signature heart-shaking sound, the Toshiba TV M550L is made for high value by people who know and set store by excellent home entertainment.
As an enthralling football event edges near and the world counts the days until its arrival, Toshiba TV rises to the occasion as the Official Television of the FIFA World Cup Qatar 2022™. The exquisitely-designed all-rounder M550L assures a reliable source of pristine viewing for football lovers, friends, and families.