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How Video on Demand and Time-Shifting Are Changing Television

With OTT services like Netflix, Hulu and Amazon providing hundreds of TV show options, marketers may be worrying about how to switch up their advertising strategy. But new research from the Video Advertising Bureau (VAB) shows that live TV is still king, with the majority of viewers watching their favorite programs live, rather than time-shifting, or watching them after they’ve already aired.The report also found that 81 percent of viewers who binge video-on-demand (VOD) programming say they can view it at a time that is convenient for them. As a result, VOD ad impressions increased nearly fourfold, to 23.3 billion in 2017 from 6.3 billion in 2014.

Spotlight

ConneXion360

ConneXion360 is the nation’s leading Healthcare Broadcasting Network, providing access to health care professionals at their hospital and/or institution, at their practice, at a special event site, and at home via our proprietary distribution networks.Our unparalleled network access enables our customers to deliver a credible message from top thought leaders to target audiences in a fast, consistent, compliant, and convenient manner.

OTHER ARTICLES
Technologies, Virtualization

VR Headsets of the Future Might Be Made With Mirrors?

Article | August 2, 2022

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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Solutions, Business

20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | July 7, 2022

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

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Technologies, Business

The rise of the introverted salesperson

Article | July 20, 2022

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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Media and Broadcasting

FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | May 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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Technologies, Virtualization

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

Read More
Solutions, Business

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

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Technologies, Business

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

Read More
Media and Broadcasting

FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | May 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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MORE ARTICLES

Spotlight

ConneXion360

ConneXion360 is the nation’s leading Healthcare Broadcasting Network, providing access to health care professionals at their hospital and/or institution, at their practice, at a special event site, and at home via our proprietary distribution networks.Our unparalleled network access enables our customers to deliver a credible message from top thought leaders to target audiences in a fast, consistent, compliant, and convenient manner.

Related News

Solutions, Business

Kargo Integrates Videobyte’s Connected TV Platform to Expand Its Portfolio

Kargo | February 07, 2023

Kargo, an advertising service provider, has recently integrated VideoByte, a video advertising platform for connected TV (CTV) and over-the-top (OTT) streaming, to expand its portfolio of video formats, commerce and exclusive social formats, and publisher tools with CTV advertising formats. This integration will enhance the connected experiences of the audiences between desktop, mobile, and now connected televisions, gaining the attention of different channels for its brand partners. Founded in 2020, VideoByte has become a prominent advertising service provider in CTV and OTT, integrating top media companies like LG, Tegna, and Viacom. Kargo has expanded its reach across the television advertising industry with this integration. It will launch new advertising products, and Kargo's current customers will get direct access to them. CEO of VideoByte, David Naffis, who will join Kargo as General Manager of CTV, said, "We are thrilled to join the Kargo team and are in lockstep with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike. Kargo's recent growth, scale, and reputation as market innovators will accelerate our go-to-market as we continue to push innovating new CTV formats." (Source - GlobeNewswire) Kargo's CEO and Founder, Harry Kargman, said, "Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen. VideoByte shares our mission and vision to create unique and performant ad creatives, but they do it on the Connected TV screen which has not been in our product lineup. With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers." (Source - GlobeNewswire) About Kargo Kargo, an advertising solutions provider, attracts consumer attention across mobile, video, and social advertising platforms for advertising brands with its exclusive omnichannel advertising suite and increases return on advertising spend (ROAS), incremental brand lift, and revenue per impression through creative targeting solutions. Headquartered in New York, it has had offices worldwide since 2003. It provides solutions for load time, identity problems, non-skippable video, poor creatives, advertisements, and infinite scrolls with direct integration and specialized market supplies, optimizing impressions from the best publishers.

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Technologies, Media and Broadcasting

Breezeline Offers Cloud-based, Integrated Streaming TV in Cleveland and Columbus

Breezeline | January 30, 2023

Breezeline, the eighth-largest cable operator in the U.S., has recently launched its brand-new cloud-based and integrated TV streaming in its service areas, Cleveland and Columbus (Ohio). Now, its customers can watch their favorite programs on any device they want! Using Internet Protocol Television (IPTV) technology, this cloud-based TV allows users to watch live and recorded TV on any device, whether they're at home or on the go. It will allow users to watch live TV, as well as record shows, watch programs on demand, and use streaming services. There are options to restart, rewind in real-time, and catch up. With Cloud DVR Max, one can record in high definition for up to almost 300 hours. By integrating Google Assistant, users can now use voice commands to do things like find or suggest a show, launch an app, or get the latest weather forecast. By late summer, all of its TV subscribers will have been migrated to the new system. It's open to new commercial and residential clients. Heather McCallion, Vice President, Products and Programming for Breezeline, said, “Since we acquired the Cleveland and Columbus operations, we’ve invested ten of millions of dollars into our network to improve reliability and performance. Now, we’re ready to deliver a powerful, versatile viewing experience on multiple devices inside and outside the home that is also incredibly simple to use.” (Source – Business Wire) About Breezeline Breezeline, a subsidiary of Cogeco Communications Inc., provides TV, video streaming, voice service, and internet networks to residential and business customers. It has its headquarters in Canada as well. It gives an updated entertainment experience with instant rewind, search, access to about 5,000 apps, cloud DVR storage, and many more features. In addition, it offers 100 Mbps to 1000 Mbps internet speed at a reasonable price according to the customer’s plans. Furthermore, it secures customers’ personal information and devices with WiFi Your Way™ Home, powered by Plume® HomePass. Its voice services include call waiting, 3-way calling, voicemail, and Breezeline Voice Manager.

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Technologies,Media and Broadcasting

Toshiba TV promisingly hits the mark with the stunning M550L

Toshiba TV | November 22, 2022

Toshiba TV was announced as the Official Television of the FIFA World Cup Qatar 2022™. From the craftsman's impressive collection of products set to storm the market, the stunner Toshiba TV M550L is high up on the anticipation list, and for good reasons.The M550L with its resplendent display quality and other rich features raises the bar in television technology and epitomizes Toshiba TV's commitment to quality craftsmanship. Sleek, slim, and nicely trimmed around the edges for borderless viewing, the M550L promises to make an effortlessly captivating statement at first sight. Delving into its visual capabilities, the Toshiba TV M550L displays the brightest, sharpest, and most colorful images for a sensational TV time. Its inbuilt Quantum Dot technology sees to this, designed with over a billion color shades, each one expressively brilliant for optimal viewing. The Full Array Local Dimming feature adds richness and depth to dark scenes on the M550L, making for remarkable contrast and shadow detail. Supported with the professional-grade REGZA Engine 4k Pro, every picture on the M550L displays in peak quality. The M550L does not compromise on quality sound for its splendid visuals. Supported by the nifty Dolby Atmos and the advanced REGZA Power Audio PRO, the Toshiba TV M550L spatially immerses viewers in every sound that emanates from its bass woofers and delivers every sound detail with unmatched crispness for the cinematic-standard experience. Efficiently capping the streak of Toshiba TV M550L's high performance is VIDAA TV, a superior operating system that blazes a range of smart, user-friendly features that make for a premium, and convenient experience. Combining vivid beauty with immersive real vision and the signature heart-shaking sound, the Toshiba TV M550L is made for high value by people who know and set store by excellent home entertainment. As an enthralling football event edges near and the world counts the days until its arrival, Toshiba TV rises to the occasion as the Official Television of the FIFA World Cup Qatar 2022™. The exquisitely-designed all-rounder M550L assures a reliable source of pristine viewing for football lovers, friends, and families.

Read More

Solutions, Business

Kargo Integrates Videobyte’s Connected TV Platform to Expand Its Portfolio

Kargo | February 07, 2023

Kargo, an advertising service provider, has recently integrated VideoByte, a video advertising platform for connected TV (CTV) and over-the-top (OTT) streaming, to expand its portfolio of video formats, commerce and exclusive social formats, and publisher tools with CTV advertising formats. This integration will enhance the connected experiences of the audiences between desktop, mobile, and now connected televisions, gaining the attention of different channels for its brand partners. Founded in 2020, VideoByte has become a prominent advertising service provider in CTV and OTT, integrating top media companies like LG, Tegna, and Viacom. Kargo has expanded its reach across the television advertising industry with this integration. It will launch new advertising products, and Kargo's current customers will get direct access to them. CEO of VideoByte, David Naffis, who will join Kargo as General Manager of CTV, said, "We are thrilled to join the Kargo team and are in lockstep with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike. Kargo's recent growth, scale, and reputation as market innovators will accelerate our go-to-market as we continue to push innovating new CTV formats." (Source - GlobeNewswire) Kargo's CEO and Founder, Harry Kargman, said, "Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen. VideoByte shares our mission and vision to create unique and performant ad creatives, but they do it on the Connected TV screen which has not been in our product lineup. With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers." (Source - GlobeNewswire) About Kargo Kargo, an advertising solutions provider, attracts consumer attention across mobile, video, and social advertising platforms for advertising brands with its exclusive omnichannel advertising suite and increases return on advertising spend (ROAS), incremental brand lift, and revenue per impression through creative targeting solutions. Headquartered in New York, it has had offices worldwide since 2003. It provides solutions for load time, identity problems, non-skippable video, poor creatives, advertisements, and infinite scrolls with direct integration and specialized market supplies, optimizing impressions from the best publishers.

Read More

Technologies, Media and Broadcasting

Breezeline Offers Cloud-based, Integrated Streaming TV in Cleveland and Columbus

Breezeline | January 30, 2023

Breezeline, the eighth-largest cable operator in the U.S., has recently launched its brand-new cloud-based and integrated TV streaming in its service areas, Cleveland and Columbus (Ohio). Now, its customers can watch their favorite programs on any device they want! Using Internet Protocol Television (IPTV) technology, this cloud-based TV allows users to watch live and recorded TV on any device, whether they're at home or on the go. It will allow users to watch live TV, as well as record shows, watch programs on demand, and use streaming services. There are options to restart, rewind in real-time, and catch up. With Cloud DVR Max, one can record in high definition for up to almost 300 hours. By integrating Google Assistant, users can now use voice commands to do things like find or suggest a show, launch an app, or get the latest weather forecast. By late summer, all of its TV subscribers will have been migrated to the new system. It's open to new commercial and residential clients. Heather McCallion, Vice President, Products and Programming for Breezeline, said, “Since we acquired the Cleveland and Columbus operations, we’ve invested ten of millions of dollars into our network to improve reliability and performance. Now, we’re ready to deliver a powerful, versatile viewing experience on multiple devices inside and outside the home that is also incredibly simple to use.” (Source – Business Wire) About Breezeline Breezeline, a subsidiary of Cogeco Communications Inc., provides TV, video streaming, voice service, and internet networks to residential and business customers. It has its headquarters in Canada as well. It gives an updated entertainment experience with instant rewind, search, access to about 5,000 apps, cloud DVR storage, and many more features. In addition, it offers 100 Mbps to 1000 Mbps internet speed at a reasonable price according to the customer’s plans. Furthermore, it secures customers’ personal information and devices with WiFi Your Way™ Home, powered by Plume® HomePass. Its voice services include call waiting, 3-way calling, voicemail, and Breezeline Voice Manager.

Read More

Technologies,Media and Broadcasting

Toshiba TV promisingly hits the mark with the stunning M550L

Toshiba TV | November 22, 2022

Toshiba TV was announced as the Official Television of the FIFA World Cup Qatar 2022™. From the craftsman's impressive collection of products set to storm the market, the stunner Toshiba TV M550L is high up on the anticipation list, and for good reasons.The M550L with its resplendent display quality and other rich features raises the bar in television technology and epitomizes Toshiba TV's commitment to quality craftsmanship. Sleek, slim, and nicely trimmed around the edges for borderless viewing, the M550L promises to make an effortlessly captivating statement at first sight. Delving into its visual capabilities, the Toshiba TV M550L displays the brightest, sharpest, and most colorful images for a sensational TV time. Its inbuilt Quantum Dot technology sees to this, designed with over a billion color shades, each one expressively brilliant for optimal viewing. The Full Array Local Dimming feature adds richness and depth to dark scenes on the M550L, making for remarkable contrast and shadow detail. Supported with the professional-grade REGZA Engine 4k Pro, every picture on the M550L displays in peak quality. The M550L does not compromise on quality sound for its splendid visuals. Supported by the nifty Dolby Atmos and the advanced REGZA Power Audio PRO, the Toshiba TV M550L spatially immerses viewers in every sound that emanates from its bass woofers and delivers every sound detail with unmatched crispness for the cinematic-standard experience. Efficiently capping the streak of Toshiba TV M550L's high performance is VIDAA TV, a superior operating system that blazes a range of smart, user-friendly features that make for a premium, and convenient experience. Combining vivid beauty with immersive real vision and the signature heart-shaking sound, the Toshiba TV M550L is made for high value by people who know and set store by excellent home entertainment. As an enthralling football event edges near and the world counts the days until its arrival, Toshiba TV rises to the occasion as the Official Television of the FIFA World Cup Qatar 2022™. The exquisitely-designed all-rounder M550L assures a reliable source of pristine viewing for football lovers, friends, and families.

Read More

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