How Video Streaming Can Help Your Ministry Reach Those Who Need it Most

January 30, 2019

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Recent years have seen a worrying trend known as the “loneliness epidemic.” Even though technology has made it easier than ever to connect with those far away, many individuals feel isolated and alone. Humans are social creatures – this loneliness epidemic has negatively affected the mental health of many.These mental health effects are particularly pronounced in the midwinter, particularly for those who suffer from seasonal affective disorder.

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The Gersh Agency

Gersh is one of this country’s leading talent and literary agencies and boasts some of the world’s finest talent. With offices in Beverly Hills and New York, Gersh maintains twelve full-service departments: Talent, Literary, Film Finance, Books, Comedy, Theater, Production, Alternative, Digital, Branding, Commercial Production, and Commercial Endorsements. The agency's roster of clients includes award-winning actors, writers, producers, directors, and below-the-line talent in film, television, new media, broadcast, and stage. Gersh has remained one of the most recognizable names in the business for over seven decades.

OTHER ARTICLES
MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Stride Is Mirror’s Edge VR In Everything But Name

Article | April 27, 2020

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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BUSINESS

The rise of the introverted salesperson

Article | May 25, 2021

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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Spotlight

The Gersh Agency

Gersh is one of this country’s leading talent and literary agencies and boasts some of the world’s finest talent. With offices in Beverly Hills and New York, Gersh maintains twelve full-service departments: Talent, Literary, Film Finance, Books, Comedy, Theater, Production, Alternative, Digital, Branding, Commercial Production, and Commercial Endorsements. The agency's roster of clients includes award-winning actors, writers, producers, directors, and below-the-line talent in film, television, new media, broadcast, and stage. Gersh has remained one of the most recognizable names in the business for over seven decades.

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