How VR is revolutionizing digital marketing

| April 1, 2019

article image
There are relatively few true innovations in advertising, and while experts constantly strive to develop something new to engage their audience, it appears that next big step has delivered itself from outside the marketing world. Virtual reality (VR) technology has been a steadily growing rumble in the tech community over the past few years and is projected to reach a market value of $192.7bn in 2022, according to Statista. While the general populous have found themselves caught in the hype, businesses have found an excellent opportunity in the fervent anticipation.

Spotlight

Premiere Digital Services

PDS performs a wide array of services to prepare content for distribution to all media types from digital platforms (e.g. iTunes, GooglePlay, Hulu, Netflix) to traditional broadcast. We work with over 300 providers, bringing their work to over 200 platforms. See more

OTHER ARTICLES

20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | April 20, 2020

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

Read More

What's Really Holding Virtual Reality Back?

Article | March 18, 2020

It's been nearly four years since HTC and Facebook's Oculus launched this generation of virtual reality (VR) with the Vive and Rift headsets, respectively. They were supposed to be revolutionary products that would open up a new world of innovation that would disrupt nearly every aspect of our lives. Instead of being in every home, as hoped, VR is still a novelty with only a few million headsets in the market. HTC and Oculus are actually trailing Sony's (NYSE:SNE) PSVR, which recently surpassed 5 million headsets sold since launch. And the number of headsets being used on a regular basis is well short of that number. So why hasn't VR taken off, and can HTC and Oculus fix what's ailing the industry?

Read More

Video Game Streaming Surges in Popularity Due to Coronavirus Lockdown

Article | March 23, 2020

The global COVID-19 pandemic is brutalizing retailers and straining the world's healthcare systems. But it's proven to be a boon for one sliver of the video gaming industry. Interest in watching other people play video games has soared, boosted by a conspicuous lack of professional sporting events. Yes, that's esports -- professional video game playing -- but not just esports. Bored, stuck-at-home consumers have increasingly embraced the idea of just watching other gamers play non-tournament matches as well.

Read More

Why Entertainment Stocks Soared by Double Digits Tuesday

Article | April 7, 2020

If that does happen, Cinemark and AMC Entertainment might reopen their theaters for the traditional blockbuster summer movie season. AMC CEO Adam Aron hopes customers can return by mid-June, and analysts at B. Riley even upgraded Cinemark to a buy and noted the company should be able to "control cash flow and get through this shutdown period without any adverse liquidity events."

Read More

Spotlight

Premiere Digital Services

PDS performs a wide array of services to prepare content for distribution to all media types from digital platforms (e.g. iTunes, GooglePlay, Hulu, Netflix) to traditional broadcast. We work with over 300 providers, bringing their work to over 200 platforms. See more

Events