HTC Vive in partnership with McLaren teases F1 VR racing experience

The collaboration of the massive HTC with the McLaren’s VR F1 is all set to arrive in the West shortly.At the ChinaJoy event, Taiwanese mobile giant announced its partnership with McLaren, the British Formula One to put the visitors in the place of the virtual seat of the McLaren F1 car which was completely awestruck.The participants were able to combat for the most efficient time lap time in order to secure the final position in the competition, taking place at Centre for the Mclaren Technology in the UK, next January.The illustrious declaration had been the grand prize which includes securing the position in the magnificent Mclaren’s Sports Team. The iconic British automotive manufacturer shared the marvelous video on Twitter with the message of leaving the seats of the mere spectators and participating in the event and witnessing the massive experience.

Spotlight

Evermore Park

Evermore is not a theme park, nor is it an event, discovery, theatrical or thrill park, it is a blend of all of the above and more. Evermore is an Experience Park, which is designed to immerse participating audiences into a world of story and adventure. The park’s design mimics the look and charm of a classic old European village and hamlet, set in beautiful botanical gardens.

OTHER ARTICLES
Media and Broadcasting, Business

Hi-Res audio: It’s all about a maturing market

Article | August 4, 2022

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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Solutions, Business

This time Amazon really does have Bond in its sights

Article | July 7, 2022

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Technologies, Virtualization

Driving ROI of Your B2B Marketing with Entertainment

Article | August 2, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Six Things Blockchain Can Do For Gaming

Article | April 14, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

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Spotlight

Evermore Park

Evermore is not a theme park, nor is it an event, discovery, theatrical or thrill park, it is a blend of all of the above and more. Evermore is an Experience Park, which is designed to immerse participating audiences into a world of story and adventure. The park’s design mimics the look and charm of a classic old European village and hamlet, set in beautiful botanical gardens.

Related News

HTC Vive Pro Starter Kit Now Available To Pre-Order In UK

vrfocus | January 25, 2019

Launched last year during CES, the HTC Vive Pro upgraded the original headset with better resolution and the Deluxe Audio Strap already built-in. To begin with, just the headset was available then HTC Vive confused things by releasing a ‘starter kit’ in North America, while European customers got the ‘full kit’. Today, just to even things out a little, the HTC Vive Pro Starter Kit has now been made available for pre-ordering in the UK.The HTC Vive Pro Starter Kit is retailing for £1,119 GBP, coming complete with a Vive Pro headset, two Lighthouse base stations 1.0, two controllers 1.0 and the link box. You’ll also get a free 2-month Viveport trial subscription to start you off. The official website doesn’t say when shipping will begin, but it does list everything as ‘in stock’, so customers will likely get a date when completing the transaction.For comparison, the HTC Vive Pro Full Kit which has been available on the site for a while now retails for £1,299, and comes with two Lighthouse base stations 2.0, ideal for much larger installations such as location-based entertainment (LBE) centres. The kit also comes with some snazzy blue controllers to match the headset. Currently, the HTC Vive Pro Full Kit is out of stock on the official UK website.HTC Vive has yet to confirm when or if the HTC Vive Pro Full Kit will be made available in other territories such as North America.

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HTC Vive Pro Eye hands-on: Gaze into VR’s future with foveated rendering

Venturebeat | January 10, 2019

Unexpectedly announced at an early CES 2019 media event, HTC’s latest and highest-end VR headset is the Vive Pro Eye — an upgraded version of the already premium Vive Pro with integrated eye-tracking hardware. The eye tracking can be leveraged for in-app controls, analysis of user attention during training sessions, and foveated rendering.If you’re not already familiar with foveated rendering, it’s about to be a big deal for VR. Cameras inside a headset precisely and quickly track the position of your pupils, enabling the GPU to know where it needs to focus its rendering resources — and where it can skimp. One Vive Pro Eye developer said that with foveated rendering the GPU was saving 30 percent of its power over standard rendering, performance that can be saved to conserve energy or used to increase detail within the area viewed by the pupil.The technology would be ideal for high-resolution gaming, but Vive Pro Eye is specifically being marketed at enterprise customers, and HTC suggests the still-unconfirmed price will be another step up from Vive Pro. Most gamers aren’t willing to pay extra for the standard Vive Pro, so game developers won’t likely make eye-tracking games for the Vive Pro Eye.

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HTC���s Prototype Vive Focus Controllers Look Strangely Familiar

VRFocus | January 11, 2019

When it comes to designing a controller for a virtual reality (VR) head-mount display (HMD) which features inside-out tracking, there’s one design that’s proven to be almost universal. If you follow VR news with any regularity you’ll know what this design looks like. Commercially seen for the first time in conjunction with Windows Mixed Reality (WMR) headsets, at CES 2019 this week VRFocus came across the prototype pair of controllers for HTC’s standalone headset, Vive Focus.Vive Focus is the company’s standalone headset that’s currently only available in China. While the headset has 6 degrees of freedom (6DoF), the supplied controller is only 3DoF – much like the Oculus Go controller.But HTC Vive has been working on a 6DoF version, which AMD had on demonstration with an HTC Vive Focus to showcase its ReLive livestreaming technology.

Read More

HTC Vive Pro Starter Kit Now Available To Pre-Order In UK

vrfocus | January 25, 2019

Launched last year during CES, the HTC Vive Pro upgraded the original headset with better resolution and the Deluxe Audio Strap already built-in. To begin with, just the headset was available then HTC Vive confused things by releasing a ‘starter kit’ in North America, while European customers got the ‘full kit’. Today, just to even things out a little, the HTC Vive Pro Starter Kit has now been made available for pre-ordering in the UK.The HTC Vive Pro Starter Kit is retailing for £1,119 GBP, coming complete with a Vive Pro headset, two Lighthouse base stations 1.0, two controllers 1.0 and the link box. You’ll also get a free 2-month Viveport trial subscription to start you off. The official website doesn’t say when shipping will begin, but it does list everything as ‘in stock’, so customers will likely get a date when completing the transaction.For comparison, the HTC Vive Pro Full Kit which has been available on the site for a while now retails for £1,299, and comes with two Lighthouse base stations 2.0, ideal for much larger installations such as location-based entertainment (LBE) centres. The kit also comes with some snazzy blue controllers to match the headset. Currently, the HTC Vive Pro Full Kit is out of stock on the official UK website.HTC Vive has yet to confirm when or if the HTC Vive Pro Full Kit will be made available in other territories such as North America.

Read More

HTC Vive Pro Eye hands-on: Gaze into VR’s future with foveated rendering

Venturebeat | January 10, 2019

Unexpectedly announced at an early CES 2019 media event, HTC’s latest and highest-end VR headset is the Vive Pro Eye — an upgraded version of the already premium Vive Pro with integrated eye-tracking hardware. The eye tracking can be leveraged for in-app controls, analysis of user attention during training sessions, and foveated rendering.If you’re not already familiar with foveated rendering, it’s about to be a big deal for VR. Cameras inside a headset precisely and quickly track the position of your pupils, enabling the GPU to know where it needs to focus its rendering resources — and where it can skimp. One Vive Pro Eye developer said that with foveated rendering the GPU was saving 30 percent of its power over standard rendering, performance that can be saved to conserve energy or used to increase detail within the area viewed by the pupil.The technology would be ideal for high-resolution gaming, but Vive Pro Eye is specifically being marketed at enterprise customers, and HTC suggests the still-unconfirmed price will be another step up from Vive Pro. Most gamers aren’t willing to pay extra for the standard Vive Pro, so game developers won’t likely make eye-tracking games for the Vive Pro Eye.

Read More

HTC���s Prototype Vive Focus Controllers Look Strangely Familiar

VRFocus | January 11, 2019

When it comes to designing a controller for a virtual reality (VR) head-mount display (HMD) which features inside-out tracking, there’s one design that’s proven to be almost universal. If you follow VR news with any regularity you’ll know what this design looks like. Commercially seen for the first time in conjunction with Windows Mixed Reality (WMR) headsets, at CES 2019 this week VRFocus came across the prototype pair of controllers for HTC’s standalone headset, Vive Focus.Vive Focus is the company’s standalone headset that’s currently only available in China. While the headset has 6 degrees of freedom (6DoF), the supplied controller is only 3DoF – much like the Oculus Go controller.But HTC Vive has been working on a 6DoF version, which AMD had on demonstration with an HTC Vive Focus to showcase its ReLive livestreaming technology.

Read More

Events