HTC Vive launches full suite of premium VR offerings for businesses of all sizes

Today at a press event in San Francisco, HTC Vive announced a premium virtual reality experience for the enterprise market, including a new platform, new hardware, and new software available specifically for commercial use. This launch reinforces Vive’s increased commitment to bringing best-in-class design and software expertise paired with the world’s best VR hardware to businesses of all sizes. With this complete solution powered by Qualcomm® Snapdragon™ 835 Mobile VR Platform the enterprise market can now create, collaborate, and engage in new and effective ways with employees and customers alike. Companies across the globe such as SimForHealth, and the Volkswagen Group are already implementing Vive for training, simulation, and product design purposes.Today, Vive is launching a portfolio of premium products in Western markets, including VIVE FOCUS™, a new standalone HMD for enterprise; VIVE WAVE™ VR SDK, the quintessential open VR platform for developers to create content for standalone devices; and VIVE Sync, a new enterprise collaboration tool.

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WNET produces and presents such acclaimed PBS series as Nature, Great Performances, American Masters, PBS NewsHour Weekend, Charlie Rose and a range of documentaries, children’s programs, and local news and cultural offerings. WNET’s groundbreaking series for children and young adults include Get the Math, Oh Noah! and Cyberchase as well as Mission US, the award-winning interactive history game.

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Business

The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | July 11, 2022

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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Technologies, Business

Branded Entertainment in B2B: Why is it Important?

Article | August 3, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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Technologies, Virtualization

The Big Fashion Industry Trends for 2021

Article | August 2, 2022

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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Technologies, Virtualization

Metaverse: Transforming B2B Businesses with Technology

Article | July 27, 2022

In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look. From Virtual Storefronts to Digital Employees While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence. How is Metaverse Transforming B2B Businesses? Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses: Richer Customer Experience Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects. Effective Marketing and Advertising New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later. Higher ROI and Sales Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last. Improved Workforce Efficiency Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback. Last Word B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

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Spotlight

WNET New York Public Media

WNET produces and presents such acclaimed PBS series as Nature, Great Performances, American Masters, PBS NewsHour Weekend, Charlie Rose and a range of documentaries, children’s programs, and local news and cultural offerings. WNET’s groundbreaking series for children and young adults include Get the Math, Oh Noah! and Cyberchase as well as Mission US, the award-winning interactive history game.

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HTC Vive Pro Starter Kit Now Available To Pre-Order In UK

vrfocus | January 25, 2019

Launched last year during CES, the HTC Vive Pro upgraded the original headset with better resolution and the Deluxe Audio Strap already built-in. To begin with, just the headset was available then HTC Vive confused things by releasing a ‘starter kit’ in North America, while European customers got the ‘full kit’. Today, just to even things out a little, the HTC Vive Pro Starter Kit has now been made available for pre-ordering in the UK.The HTC Vive Pro Starter Kit is retailing for £1,119 GBP, coming complete with a Vive Pro headset, two Lighthouse base stations 1.0, two controllers 1.0 and the link box. You’ll also get a free 2-month Viveport trial subscription to start you off. The official website doesn’t say when shipping will begin, but it does list everything as ‘in stock’, so customers will likely get a date when completing the transaction.For comparison, the HTC Vive Pro Full Kit which has been available on the site for a while now retails for £1,299, and comes with two Lighthouse base stations 2.0, ideal for much larger installations such as location-based entertainment (LBE) centres. The kit also comes with some snazzy blue controllers to match the headset. Currently, the HTC Vive Pro Full Kit is out of stock on the official UK website.HTC Vive has yet to confirm when or if the HTC Vive Pro Full Kit will be made available in other territories such as North America.

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HTC Vive Pro Eye hands-on: Gaze into VR’s future with foveated rendering

Venturebeat | January 10, 2019

Unexpectedly announced at an early CES 2019 media event, HTC’s latest and highest-end VR headset is the Vive Pro Eye — an upgraded version of the already premium Vive Pro with integrated eye-tracking hardware. The eye tracking can be leveraged for in-app controls, analysis of user attention during training sessions, and foveated rendering.If you’re not already familiar with foveated rendering, it’s about to be a big deal for VR. Cameras inside a headset precisely and quickly track the position of your pupils, enabling the GPU to know where it needs to focus its rendering resources — and where it can skimp. One Vive Pro Eye developer said that with foveated rendering the GPU was saving 30 percent of its power over standard rendering, performance that can be saved to conserve energy or used to increase detail within the area viewed by the pupil.The technology would be ideal for high-resolution gaming, but Vive Pro Eye is specifically being marketed at enterprise customers, and HTC suggests the still-unconfirmed price will be another step up from Vive Pro. Most gamers aren’t willing to pay extra for the standard Vive Pro, so game developers won’t likely make eye-tracking games for the Vive Pro Eye.

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HTC���s Prototype Vive Focus Controllers Look Strangely Familiar

VRFocus | January 11, 2019

When it comes to designing a controller for a virtual reality (VR) head-mount display (HMD) which features inside-out tracking, there’s one design that’s proven to be almost universal. If you follow VR news with any regularity you’ll know what this design looks like. Commercially seen for the first time in conjunction with Windows Mixed Reality (WMR) headsets, at CES 2019 this week VRFocus came across the prototype pair of controllers for HTC’s standalone headset, Vive Focus.Vive Focus is the company’s standalone headset that’s currently only available in China. While the headset has 6 degrees of freedom (6DoF), the supplied controller is only 3DoF – much like the Oculus Go controller.But HTC Vive has been working on a 6DoF version, which AMD had on demonstration with an HTC Vive Focus to showcase its ReLive livestreaming technology.

Read More

HTC Vive Pro Starter Kit Now Available To Pre-Order In UK

vrfocus | January 25, 2019

Launched last year during CES, the HTC Vive Pro upgraded the original headset with better resolution and the Deluxe Audio Strap already built-in. To begin with, just the headset was available then HTC Vive confused things by releasing a ‘starter kit’ in North America, while European customers got the ‘full kit’. Today, just to even things out a little, the HTC Vive Pro Starter Kit has now been made available for pre-ordering in the UK.The HTC Vive Pro Starter Kit is retailing for £1,119 GBP, coming complete with a Vive Pro headset, two Lighthouse base stations 1.0, two controllers 1.0 and the link box. You’ll also get a free 2-month Viveport trial subscription to start you off. The official website doesn’t say when shipping will begin, but it does list everything as ‘in stock’, so customers will likely get a date when completing the transaction.For comparison, the HTC Vive Pro Full Kit which has been available on the site for a while now retails for £1,299, and comes with two Lighthouse base stations 2.0, ideal for much larger installations such as location-based entertainment (LBE) centres. The kit also comes with some snazzy blue controllers to match the headset. Currently, the HTC Vive Pro Full Kit is out of stock on the official UK website.HTC Vive has yet to confirm when or if the HTC Vive Pro Full Kit will be made available in other territories such as North America.

Read More

HTC Vive Pro Eye hands-on: Gaze into VR’s future with foveated rendering

Venturebeat | January 10, 2019

Unexpectedly announced at an early CES 2019 media event, HTC’s latest and highest-end VR headset is the Vive Pro Eye — an upgraded version of the already premium Vive Pro with integrated eye-tracking hardware. The eye tracking can be leveraged for in-app controls, analysis of user attention during training sessions, and foveated rendering.If you’re not already familiar with foveated rendering, it’s about to be a big deal for VR. Cameras inside a headset precisely and quickly track the position of your pupils, enabling the GPU to know where it needs to focus its rendering resources — and where it can skimp. One Vive Pro Eye developer said that with foveated rendering the GPU was saving 30 percent of its power over standard rendering, performance that can be saved to conserve energy or used to increase detail within the area viewed by the pupil.The technology would be ideal for high-resolution gaming, but Vive Pro Eye is specifically being marketed at enterprise customers, and HTC suggests the still-unconfirmed price will be another step up from Vive Pro. Most gamers aren’t willing to pay extra for the standard Vive Pro, so game developers won’t likely make eye-tracking games for the Vive Pro Eye.

Read More

HTC���s Prototype Vive Focus Controllers Look Strangely Familiar

VRFocus | January 11, 2019

When it comes to designing a controller for a virtual reality (VR) head-mount display (HMD) which features inside-out tracking, there’s one design that’s proven to be almost universal. If you follow VR news with any regularity you’ll know what this design looks like. Commercially seen for the first time in conjunction with Windows Mixed Reality (WMR) headsets, at CES 2019 this week VRFocus came across the prototype pair of controllers for HTC’s standalone headset, Vive Focus.Vive Focus is the company’s standalone headset that’s currently only available in China. While the headset has 6 degrees of freedom (6DoF), the supplied controller is only 3DoF – much like the Oculus Go controller.But HTC Vive has been working on a 6DoF version, which AMD had on demonstration with an HTC Vive Focus to showcase its ReLive livestreaming technology.

Read More

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