HTTP Live Streaming (HLS) and its relevance in the OTT industry

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There have been times when uploading a video and streaming them online, is a tedious job. It used to be the case a few years earlier, and scarcely even today due to lack of high-speed data coverage. In such scenario, consumers have gone gung-ho over live streaming content, and many players have turned to offering live video feeds on multiple devices.Not just this, live streaming videos on mobile, TV, and systems are being sought after so much so that audiences now prefer watching a video rather than read a blog to obtain the same message. According to reports, 80% of consumers would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. Considering the craze among people for this format, delivery of such content has undergone many developments to give users the best live streaming experience. One such development is the advent of HTTP Live Streaming or popularly known as HLS.

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