IAB Video Advertising Spend Report

April 30, 2019

article image
IAB is committed to reporting and analyzing how the DTC Brand Economy is impacting the industry overall—from innovations to go-to-market strategies, from product delivery to ad delivery, from customer acquisition to audience targeting and optimization, from revenue to media measurement, and more.

Spotlight

Comedy Central

We’re a joint venture between Viacom & BSkyB consisting of four channels; Comedy Central, Comedy Central +1, Comedy Central Extra, and Comedy Central Extra +1…so we basically have two channels, but let’s not quibble. We also have two pretty damn cool websites; comedycentral.co.uk and southparkstudios.co.uk. We’re all about the laughs here; we aim our funny at 16-34 year olds, and we push the boundaries in the name of funny. Even if it does mean using the odd naughty word (sorry Mum).

OTHER ARTICLES
MEDIA AND BROADCASTING

Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

Read More

4 Stocks To Buy To Invest in Virtual Reality

Article | June 13, 2020

The virtual reality market has been hailed as the "next big thing" for decades, but VR has repeatedly disappointed consumers with mediocre hardware products and software experiences. But in recent years, a wave of refined devices narrowed the gap between consumer expectations and reality. The VR market's future has yet to be written, but investors who believe in this budding market should consider buying these four tech stocks. Sony's PlayStation VR is the best-selling VR headset in the world with over 5 million shipments since its launch in October 2016. That only represents a sliver of Sony's installed base of 110 million PS4s, but that foothold has encouraged developers to produce more stand-alone VR games and add-on experiences for PS4 games.

Read More

Should You Buy A PSVR In 2020?

Article | April 16, 2020

At 5+ million units sold, Sony’s PlayStation VR (PSVR) is thought to be the most successful VR headset on the market. The kit’s had a great run since launch in 2016, but should you buy a PSVR in 2020? Just under two years ago, we stated that you should “definitely” buy a PSVR in holiday promotions. The price, paired with a growing library of games, made it an easy recommendation. But this industry moves quickly and there are a lot of new factors that complicate the question of if PSVR remains a worthy purchase.

Read More
VIRTUALIZATION

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

Read More

Spotlight

Comedy Central

We’re a joint venture between Viacom & BSkyB consisting of four channels; Comedy Central, Comedy Central +1, Comedy Central Extra, and Comedy Central Extra +1…so we basically have two channels, but let’s not quibble. We also have two pretty damn cool websites; comedycentral.co.uk and southparkstudios.co.uk. We’re all about the laughs here; we aim our funny at 16-34 year olds, and we push the boundaries in the name of funny. Even if it does mean using the odd naughty word (sorry Mum).

Events