IGTV AND HOW TO MAKE VIDEO WORK IN THE MESSAGING APP ECOSYSTEM

June 26, 2018

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The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating content for the smaller real estate of a smart phone screen and creating non-intrusive content on what is fundamentally a personal communication platform can also be problematic. Add to this the arbitrary time limits set by the messaging app ecosystem architects – such as Snap’s original eight-second video duration, which gave rise to the super short-form video and the evolution of video as an illustration rather than destination in an ongoing social story. All of this has made messaging apps seem inherently difficult for traditional premium content operators. Add to this the challenge of monetising audiences in the messaging app ecosystem, and the huge opportunity afforded in the area would appear to be ephemeral.

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SPI International

SPI International/Filmbox is a global media company operating more than 30 television channels on five continents. SPI is one of the biggest aggregators of native Ultra HD content in the world. SPI uses the latest technology providing subscribers access to SPI’s linear and on-demand content including live streaming of UHD programming and FilmBox channels on any Internet-connected device via major global streaming media players as well as local OTT providers.

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