IMAX VR’s Death Is An Important Cautionary Tale For The Location-Based Scene

| December 18, 2018

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In August 2016 IMAX Chief B.D. Officer Rob Lister revealed an exciting forecast for the company’s VR plans. He envisioned a world in which the latest blockbusters would be accompanied by VR ‘companion pieces’, which moviegoers could see alongside the film for a slightly higher price. He name-dropped movies like Avatar 2 and directors such as Christopher Nolan, saying they would give creators VR cameras to shoot this content. Like the traditional IMAX experience, the company wanted to create high-end movies that gave you a reason to visit theaters.Following a sheepish roll out in 2017, IMAX spent the latter half of 2018 slowly dismantling its handful of global locations. Despite a positive reaction from customers, the company had already expressed disappointment in the numbers of visitors it had managed to attract. By November, it was down to less than half of the centers it had initially opened. The writing had been on the wall for some time.

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So Drama! Entertainment

So Drama! Entertainment (previously SAFRA Radio) is a Singapore media company that brings quality content and entertainment to its audiences out of its passion for the country. In their portfolio are four established brands – 88.3Jia FM, Music and Drama Company, PIONEER and Power 98FM – into which they inject fun and creativity.

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Spotlight

So Drama! Entertainment

So Drama! Entertainment (previously SAFRA Radio) is a Singapore media company that brings quality content and entertainment to its audiences out of its passion for the country. In their portfolio are four established brands – 88.3Jia FM, Music and Drama Company, PIONEER and Power 98FM – into which they inject fun and creativity.

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