IMMERSIVE INDUSTRIES: THE RISE OF VR/AR/MR IN ENTERPRISE & THE WORKPLACE

April 23, 2018

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As the VR/AR consumer market is still emerging, the use of immersive technology is seeing a boom across enterprise industries. Traditional fields, such as AEC, manufacturing, automotive, retail and healthcare are finding an array of creative applications for this transformative technology, using VR/AR in training, collaboration, product design and visualization. In this paper, we’ve brought together senior representatives from McLaren Automotive and Heatherwick Studios, who provide front-line insights on where they’re using virtual reality and how they see VR/AR having increasing application as the technology matures.

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