Impact of Augmented Reality on App Development

Augmented Reality is the artificial environment that is created by mixing the elements of the digital world in the physical world of the user. In the world of AR, the user does not get magically transported to a new world, that is different from the reality. Rather, it just positions some artificial elements in the physical environment of the user, that enhances the perception of the user’s idea of reality.

Spotlight

G7 Entertainment Marketing

G7 is a fully integrated entertainment marketing agency specializing in Entertainment Strategy, Talent Booking, Event Production & Activation, and Premium Experiences. We are fan-first thinkers, doers and evangelists. Our philosophy is to approach our work through the lens of unforgettable fan experiences blending strategy and creative to emotionally connect; understanding that when brands put fans first, everyone wins.

OTHER ARTICLES
Technologies, Virtualization

Applications of Virtual Reality in Healthcare

Article | August 2, 2022

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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Media and Broadcasting, Business

FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | August 4, 2022

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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Technologies

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

Article | February 14, 2022

As we all start to come out of the pandemic and its effects, we see distributed workflows being the normal standard of operations more and more. Distributed workflows go hand in hand with cloud production where we are not dependent on a physical rack room of gear. Due to the chip shortages, we are definitely seeing in the audio industry an acceleration in software designed solutions. More and more solutions are going to depend on common computing infrastructure in order to handle the ever increasing demand of products that just simply cannot be manufactured. This change is only going to strengthen the move to the cloud and the distributed workflow in audio and video production. Working with cloud-based production brings so much more flexibility to the table. Flexibility in design, flexibility in costs, and flexibility in staffing. With the distributed workflow model, we simplify so many of our logistics for an event. We will see more opportunities where we can use our best talent for the position multiple times a week instead of wasting a day or two traveling to a site. The bigger part of all of this change is the higher quality of life our employees can enjoy. We made this change to a distributed workflow almost 5 years ago and it has resulted in happier employees along with more productivity. The pandemic accelerated the process to the masses. Cloud workflows along with distributed workers where possible are here to stay.

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20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | April 20, 2020

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

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Spotlight

G7 Entertainment Marketing

G7 is a fully integrated entertainment marketing agency specializing in Entertainment Strategy, Talent Booking, Event Production & Activation, and Premium Experiences. We are fan-first thinkers, doers and evangelists. Our philosophy is to approach our work through the lens of unforgettable fan experiences blending strategy and creative to emotionally connect; understanding that when brands put fans first, everyone wins.

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Applications

CORSAIR Launches K70 CORE, The New Standard for Mainstream Gaming Keyboards

Business Wire | October 25, 2023

CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced the launch of a new keyboard that delivers premium play for every gamer: the K70 CORE. Debuting with CORSAIR MLX Red linear mechanical switches, the K70 CORE offers a refined playing and typing experience in a full-size profile. Whether you’re a casual player or an aspiring esports pro, your ambition starts with K70 CORE. K70 CORE introduces CORSAIR MLX Red linear switches, an ultra-responsive mechanical switch that offers smooth, satisfying keypresses ideally suited for keyboard enthusiasts and gamers. Factory pre-lubrication ensures that each keystroke exhibits silky-smooth travel, and switches are tightly constructed to reduce stem wobble. Along with CORSAIR OPX optical and MGX magnetic switches, CORSAIR Reds round out the lineup of original CORSAIR mechanical switches that give discerning players a trio of fantastic options. Surrounding the switches are two layers of premium sound dampening foam, eliminating annoying pings and clacks that take you out of the game. Instead, you’ll enjoy softened acoustics that make gaming sound as good as it feels. The K70 CORE makes it easy to personalize your play. More than just a volume knob, the keyboard’s multi-function rotary dial can adjust RGB brightness, scroll through webpages, and zoom. Next to the dial is a programmable button for controlling media with ease. CORSAIR iCUE software unlocks the keyboard’s full power, granting you the ability to customize per-key RGB backlighting, program macros, remap keys, and more. Beyond superior sound and feel, the K70 CORE delivers on high-caliber durability and design. CORSAIR Red switches reside in a robust aluminum top plate and topped by resilient double-shot keycaps. This bolstered construction provides you peace of mind to play freely, knowing your keyboard won’t quit. With such tremendous performance at a tidy price, the K70 CORE line empowers gamers to ambitiously play, win, and have fun. Availability, Warranty, and Pricing The CORSAIR K70 CORE gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The CORSAIR K70 CORE gaming keyboard is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network. For up-to-date pricing of the CORSAIR K70 CORE gaming keyboard, please refer to the CORSAIR website or contact your local CORSAIR sales or PR representative.

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Technologies

AviaGames Unveils New Brand Identity to Reflect Enhanced Corporate Vision and Accelerated Growth Aspirations

PR Newswire | October 19, 2023

AviaGames, creator of the award-winning "Bingo Tour" app and Pocket7Games social competition platform, today unveiled its new corporate brand identity, Avia (ah-vi-ah). The evolution to the new Avia brand identity underscores the company's growth aspirations and innovative vision helping drive the brand to where it is today and towards the future to potential entertainment applications. Enhancing the social competition gaming experience for players of all skill levels, from casual to hardcore gaming enthusiasts, Avia remains focused on providing quick, fun and rewarding gameplay in an inclusive environment, while always looking for new ways to improve and deliver more games that can be enjoyed anytime, anywhere.1 "Starting as an idea in a garage just a few years back, it is surreal to think about how far AviaGames has come, and I look forward to what's ahead for Avia, our team and community of players. At Avia, we've always believed that everyone has a competitive spirit, and our goal remains to unleash the joy of competition in everyone," said Vickie Chen, CEO and founder, Avia. "Avia has always been the go-to destination for casual competitive mobile gaming and this new chapter represents our commitment to staying fun, fresh and innovative while providing our players from around the world with the best possible interactive gaming experience." An expression of the company's boldness, enthusiasm, inclusivity, and confidence, the new brand identity comes at an important time for Avia. Positioning itself for the future as the gaming industry experiences explosive growth generating revenues of $187.7 billion in 2023, with mobile gaming accounting for the highest share of revenues, according to Newzoo. Quick to play and quick to win, Avia's gaming titles are designed for people who love competition, but don't desire a steep learning curve. Avia's core mission is focused on ensuring that everyone, employees and players, feels supported in achieving their goals, Avia seeks to build a culture where all players feel safe and have fun, and employees feel comfortable to contribute and act on their ideas. This philosophy of support and inclusion is what enables Avia to continue to enhance its Pocket7Games platform and individual titles to deliver fresh and exciting competitive mobile games that everyone can enjoy.

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Media and Broadcasting

HyperX is Official Sponsor of TwitchCon: Experience the Ultimate Streamer Station Powered by HyperX and OMEN

PR Newswire | October 17, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, along with OMEN Gaming, today announced its role as the Official Sponsor of the TwitchCon Streamer Station, including a planned special appearance of Zedd, global music artist and HyperX ambassador at the streamer station. This unique collaboration between HyperX and HP OMEN offers TwitchCon attendees the opportunity to experience the latest HyperX products designed for gaming streamers and content creators, along with cutting-edge OMEN PC and monitor products. Also taking front stage at TwitchCon is HyperX’s annual talent program Queued Up, showcasing emerging streamers and innovative streaming solutions with special voting for the next class of 2024. Zedd, global music artist, producer and HyperX ambassador, is planned for a special guest appearance Saturday, October 21 at the HyperX Streamer Lounge. As a global HyperX ambassador, Zedd will be connecting with fans and celebrating his love for gaming. The TwitchCon Streamer Station will feature a range of products for attendees to test out on the show floor, including the HyperX Vision S Webcam, delivering quality 4K video and low light performance, the HyperX Audio Mixer Audio Interface, designed for mixing multiple audio inputs, and the Cloud III headset, engineered for supreme comfort, audio performance and durability. In addition, OMEN PCs and monitors will be available at each station, adding to the experience and allowing attendees to hone their streaming prowess during the event. Daily sponsored live streams will be broadcasted straight from the Streamer Station, spotlighting gaming streamers and content creators from the HyperX ambassador lineup. “HyperX is excited to join TwitchCon this year as the official sponsor of the Streamer Station, giving visitors the opportunity to try out our new gaming streamer products,” said Ryan Romeos, director of marketing, HyperX. “The HyperX and OMEN collaboration at TwitchCon demonstrates HyperX’s continued support and dedication to the content creating community and efforts towards investing in new ways to improve gaming streamer and content creator experiences.” HyperX is also highlighting Queued Up at TwitchCon, an annual talent showcase program highlighting emerging streamers. A special voting period will take place allowing fans to cast their votes for their favorite streamer, who may then become part of the esteemed Top 5 of Queued Up 2023. The Top 5 will be revealed on the HyperX Twitch livestream on November 8th. For additional details, please visit the Queued Up landing page. In addition, HyperX plans to spotlight two new products designed for the streaming community that were recently announced in October. These products are the HyperX Vision S Webcam with 4K resolution and low lighting features and the HyperX Audio Mixer Audio Interface that allows creators to manage XLR microphones and other audio inputs used during gaming streams and creating content. Plus, professional-quality HyperX ProCast XLR microphones will be available to see and test during the show. Taking place Oct. 20 – 22 at the Las Vegas Convention Center – West Hall, TwitchCon 2023 show attendees are encouraged to visit the Streamer Station to explore the latest streaming equipment from HyperX and OMEN. By combining the power of HyperX and OMEN gaming brands, HP Inc. aims to elevate content development for gaming creators and streamers everywhere. For more information on HyperX products, visit hyperx.com. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc. in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Applications

CORSAIR Launches K70 CORE, The New Standard for Mainstream Gaming Keyboards

Business Wire | October 25, 2023

CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced the launch of a new keyboard that delivers premium play for every gamer: the K70 CORE. Debuting with CORSAIR MLX Red linear mechanical switches, the K70 CORE offers a refined playing and typing experience in a full-size profile. Whether you’re a casual player or an aspiring esports pro, your ambition starts with K70 CORE. K70 CORE introduces CORSAIR MLX Red linear switches, an ultra-responsive mechanical switch that offers smooth, satisfying keypresses ideally suited for keyboard enthusiasts and gamers. Factory pre-lubrication ensures that each keystroke exhibits silky-smooth travel, and switches are tightly constructed to reduce stem wobble. Along with CORSAIR OPX optical and MGX magnetic switches, CORSAIR Reds round out the lineup of original CORSAIR mechanical switches that give discerning players a trio of fantastic options. Surrounding the switches are two layers of premium sound dampening foam, eliminating annoying pings and clacks that take you out of the game. Instead, you’ll enjoy softened acoustics that make gaming sound as good as it feels. The K70 CORE makes it easy to personalize your play. More than just a volume knob, the keyboard’s multi-function rotary dial can adjust RGB brightness, scroll through webpages, and zoom. Next to the dial is a programmable button for controlling media with ease. CORSAIR iCUE software unlocks the keyboard’s full power, granting you the ability to customize per-key RGB backlighting, program macros, remap keys, and more. Beyond superior sound and feel, the K70 CORE delivers on high-caliber durability and design. CORSAIR Red switches reside in a robust aluminum top plate and topped by resilient double-shot keycaps. This bolstered construction provides you peace of mind to play freely, knowing your keyboard won’t quit. With such tremendous performance at a tidy price, the K70 CORE line empowers gamers to ambitiously play, win, and have fun. Availability, Warranty, and Pricing The CORSAIR K70 CORE gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The CORSAIR K70 CORE gaming keyboard is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network. For up-to-date pricing of the CORSAIR K70 CORE gaming keyboard, please refer to the CORSAIR website or contact your local CORSAIR sales or PR representative.

Read More

Technologies

AviaGames Unveils New Brand Identity to Reflect Enhanced Corporate Vision and Accelerated Growth Aspirations

PR Newswire | October 19, 2023

AviaGames, creator of the award-winning "Bingo Tour" app and Pocket7Games social competition platform, today unveiled its new corporate brand identity, Avia (ah-vi-ah). The evolution to the new Avia brand identity underscores the company's growth aspirations and innovative vision helping drive the brand to where it is today and towards the future to potential entertainment applications. Enhancing the social competition gaming experience for players of all skill levels, from casual to hardcore gaming enthusiasts, Avia remains focused on providing quick, fun and rewarding gameplay in an inclusive environment, while always looking for new ways to improve and deliver more games that can be enjoyed anytime, anywhere.1 "Starting as an idea in a garage just a few years back, it is surreal to think about how far AviaGames has come, and I look forward to what's ahead for Avia, our team and community of players. At Avia, we've always believed that everyone has a competitive spirit, and our goal remains to unleash the joy of competition in everyone," said Vickie Chen, CEO and founder, Avia. "Avia has always been the go-to destination for casual competitive mobile gaming and this new chapter represents our commitment to staying fun, fresh and innovative while providing our players from around the world with the best possible interactive gaming experience." An expression of the company's boldness, enthusiasm, inclusivity, and confidence, the new brand identity comes at an important time for Avia. Positioning itself for the future as the gaming industry experiences explosive growth generating revenues of $187.7 billion in 2023, with mobile gaming accounting for the highest share of revenues, according to Newzoo. Quick to play and quick to win, Avia's gaming titles are designed for people who love competition, but don't desire a steep learning curve. Avia's core mission is focused on ensuring that everyone, employees and players, feels supported in achieving their goals, Avia seeks to build a culture where all players feel safe and have fun, and employees feel comfortable to contribute and act on their ideas. This philosophy of support and inclusion is what enables Avia to continue to enhance its Pocket7Games platform and individual titles to deliver fresh and exciting competitive mobile games that everyone can enjoy.

Read More

Media and Broadcasting

HyperX is Official Sponsor of TwitchCon: Experience the Ultimate Streamer Station Powered by HyperX and OMEN

PR Newswire | October 17, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, along with OMEN Gaming, today announced its role as the Official Sponsor of the TwitchCon Streamer Station, including a planned special appearance of Zedd, global music artist and HyperX ambassador at the streamer station. This unique collaboration between HyperX and HP OMEN offers TwitchCon attendees the opportunity to experience the latest HyperX products designed for gaming streamers and content creators, along with cutting-edge OMEN PC and monitor products. Also taking front stage at TwitchCon is HyperX’s annual talent program Queued Up, showcasing emerging streamers and innovative streaming solutions with special voting for the next class of 2024. Zedd, global music artist, producer and HyperX ambassador, is planned for a special guest appearance Saturday, October 21 at the HyperX Streamer Lounge. As a global HyperX ambassador, Zedd will be connecting with fans and celebrating his love for gaming. The TwitchCon Streamer Station will feature a range of products for attendees to test out on the show floor, including the HyperX Vision S Webcam, delivering quality 4K video and low light performance, the HyperX Audio Mixer Audio Interface, designed for mixing multiple audio inputs, and the Cloud III headset, engineered for supreme comfort, audio performance and durability. In addition, OMEN PCs and monitors will be available at each station, adding to the experience and allowing attendees to hone their streaming prowess during the event. Daily sponsored live streams will be broadcasted straight from the Streamer Station, spotlighting gaming streamers and content creators from the HyperX ambassador lineup. “HyperX is excited to join TwitchCon this year as the official sponsor of the Streamer Station, giving visitors the opportunity to try out our new gaming streamer products,” said Ryan Romeos, director of marketing, HyperX. “The HyperX and OMEN collaboration at TwitchCon demonstrates HyperX’s continued support and dedication to the content creating community and efforts towards investing in new ways to improve gaming streamer and content creator experiences.” HyperX is also highlighting Queued Up at TwitchCon, an annual talent showcase program highlighting emerging streamers. A special voting period will take place allowing fans to cast their votes for their favorite streamer, who may then become part of the esteemed Top 5 of Queued Up 2023. The Top 5 will be revealed on the HyperX Twitch livestream on November 8th. For additional details, please visit the Queued Up landing page. In addition, HyperX plans to spotlight two new products designed for the streaming community that were recently announced in October. These products are the HyperX Vision S Webcam with 4K resolution and low lighting features and the HyperX Audio Mixer Audio Interface that allows creators to manage XLR microphones and other audio inputs used during gaming streams and creating content. Plus, professional-quality HyperX ProCast XLR microphones will be available to see and test during the show. Taking place Oct. 20 – 22 at the Las Vegas Convention Center – West Hall, TwitchCon 2023 show attendees are encouraged to visit the Streamer Station to explore the latest streaming equipment from HyperX and OMEN. By combining the power of HyperX and OMEN gaming brands, HP Inc. aims to elevate content development for gaming creators and streamers everywhere. For more information on HyperX products, visit hyperx.com. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc. in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Events