Home > Resources > Articles > Implementing Buyer Enablement in Your Sales Enablement Strategy (2019)

Implementing Buyer Enablement in Your Sales Enablement Strategy (2019)

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hundreds of channels, HD TVs with more vibrant colors than reality; I also have access to a wide variety of options for almost any product or service I want to buy, both personally and professionally. We all have countless choices and more options than we could have ever imagined a few decades ago.

Spotlight

Wizards of the Coast

At Wizards of the Coast everything starts with great stories, fantastic art and innovative game play. Our players and fans are members of a global community bound together by their love of both digital gaming and in-person play. From Magic: The Gathering, the first and most widely played Trading Card Game (TCG), to Dungeons & Dragons, the roleplaying game that started an entire new category and culture, each of our brands delivers a unique entertainment value to our fan communities including novels, animated TV series, movies, video games, board games, apparel and much more.

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Spotlight

Wizards of the Coast

At Wizards of the Coast everything starts with great stories, fantastic art and innovative game play. Our players and fans are members of a global community bound together by their love of both digital gaming and in-person play. From Magic: The Gathering, the first and most widely played Trading Card Game (TCG), to Dungeons & Dragons, the roleplaying game that started an entire new category and culture, each of our brands delivers a unique entertainment value to our fan communities including novels, animated TV series, movies, video games, board games, apparel and much more.

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