In-Flight Entertainment Systems: Connecting Business Acumen with Flying Pleasure

June 8, 2018

In the early days of commercial aviation, in-flight entertainment was just limited to looking out the window, reading books, talking to the fellow passengers or whatever the passenger has brought on board. With the growing popularity of air travel, airlines have been compelled to offer all sorts of points to gain back the customer’s loyalty, from free snacks to simpler perks like free in-flight entertainment (IFE). And, thankfully, in-flight technology has grown by leaps and bounds within the past decade, from single screen to personalized audio-visual media to end-to-end connectivity systems to eradicate mass mutiny on long-haul flights.Passengers have been found to be highly influenced by the availability of in-flight connectivity services. This medium often dictates their preference for a certain carrier. Thus, the enhancement of customer loyalty and satisfaction through in-flight connectivity offerings has become a norm for global airline operators to ensure stable revenue growth.

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The Crewing Company

Supplying world class talent for the creation of video content, The Crewing Company is a multi-award winning, specialist recruiter to the creative industries with offices in London and Manchester. Originally established in 2006 as a freelance agency representing a diverse selection of off camera talent, The Crewing Company work with customers across Broadcast, Production (TV, Film & Corporate), Advertising, PR, Animation, Gaming and New Media.

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MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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MEDIA AND BROADCASTING

The new chair of the FTC and antitrust 2.0

Article | June 22, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Spotlight

The Crewing Company

Supplying world class talent for the creation of video content, The Crewing Company is a multi-award winning, specialist recruiter to the creative industries with offices in London and Manchester. Originally established in 2006 as a freelance agency representing a diverse selection of off camera talent, The Crewing Company work with customers across Broadcast, Production (TV, Film & Corporate), Advertising, PR, Animation, Gaming and New Media.

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