Industry Top Trends 2019 Media and Entertainment

| November 13, 2018

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Ratings Outlook: Rating trends remain broadly stable but negatively biased due to the convergence of content and distribution, ongoing secular shifts in media consumption and advertising spending, and the aging of the credit cycle. Media companies in print and publishing, radio, and television face the greatest credit pressures. Overall, we believe diversified companies with global footprints are better positioned to face secular trends than niche companies with concentrated operations in a few regions.Forecasts: Advertising spending is highly correlated to economic growth and consumer spending. In 2019, we expect low-single-digit percent growth in global ad spending. Mobile ad spending growth will continue to remain robust with social, video, and audio advertising the fastest growing segments. Traditional media ad spending will continue to slow or decline. We expect weak TV ad spending growth in the U.S. and European markets that will not have key cyclical events in 2019 (e.g. Olympics, World Cup).

Spotlight

Made In Network

Based in Nashville, Tennessee, Made In Network operates on the belief that creating original content on YouTube is the future of entertainment. Through strategic partnerships with Google, YouTube, and some of the world's greatest creators, Made In Network has established itself as a successful video-first media company.Made In Network garners 260 million+ views a month. We have developed successful YouTube channel management programs as well as custom video integrations for the world’s top consumer brands, including Salt Life, JTV, and AMG/Parade. Made In Network is YouTube Certified.

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Spotlight

Made In Network

Based in Nashville, Tennessee, Made In Network operates on the belief that creating original content on YouTube is the future of entertainment. Through strategic partnerships with Google, YouTube, and some of the world's greatest creators, Made In Network has established itself as a successful video-first media company.Made In Network garners 260 million+ views a month. We have developed successful YouTube channel management programs as well as custom video integrations for the world’s top consumer brands, including Salt Life, JTV, and AMG/Parade. Made In Network is YouTube Certified.

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