INFOGRAPHIC: HBBTV OPAPP VS ANDROID TV OPERATOR TIER

HbbTV OpApps and Android TV Operator Tier are two cutting-edge technologies available for TV Operators to deploy interactive broadband-based services. Which one to choose depends on a variety of aspects, therefore we have made a head-to-head comparison between them.Download the free infographic and find out:What HbbTV OpApps and Android TV Operator Tier are;What are the benefits of using each of them.

Spotlight

The NFHS Network

The NFHS Network is a joint venture among the National Federation of State High School Associations (NFHS), its member state high school athletic associations and PlayOn! Sports. PlayOn! Sports is the largest high school sports media company in the country. As THE PLACE for high school sports, the NFHS Network streams tens of thousands of events every year. From the regular season all the way through the playoffs, watch the top high school athletes in the country live on any device.

OTHER ARTICLES
Business

Driving ROI of Your B2B Marketing with Entertainment

Article | July 11, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Media and Broadcasting, Business

Instagram continues to perform strongly despite inconsistent brand identity

Article | August 4, 2022

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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Technologies, Business

Boost Your B2B SaaS Business with Live Streaming

Article | July 20, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Spotlight

The NFHS Network

The NFHS Network is a joint venture among the National Federation of State High School Associations (NFHS), its member state high school athletic associations and PlayOn! Sports. PlayOn! Sports is the largest high school sports media company in the country. As THE PLACE for high school sports, the NFHS Network streams tens of thousands of events every year. From the regular season all the way through the playoffs, watch the top high school athletes in the country live on any device.

Related News

The NVIDIA Shield TV gaming edition comes with a controller and is on sale for $168

androidcentral | January 20, 2019

The Nvidia Shield TV 4K streaming media player gaming edition is down to $168 on Amazon. This version of the NVIDIA Shield TV normally sells for around $190 and often as high as $200. Today's price is one of the lowest we have seen outside of Black Friday sales. This price gives you the controller for less than $20 compared to the price of the regular NVIDIA Shield.The Shield TV 4K device functions not just as a streaming player but also as a media server and a smart home hub with fully customizable settings. It offers 4K HDR video quality along with Dolby Atmos and DTS:X surround sound pass-through. It can download apps like Netflix, Hulu, Spotify, NFL, YouTube and so many more once connected to your Wi-Fi network at home. This version adds a gaming controller you can use to play games you've downloaded to the player.

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T-Mobile’s Netflix On Us will remain the same for the time being

androidauthority | January 15, 2019

T-Mobile customers who are worried that Netflix’s price hikes will affect Netflix On Us, fear not — T-Mobile CEO John Legere confirmed on Twitter that the program won’t change. For now.That caveat gives Legere and T-Mobile some wiggle room in the event that things do change. For now, however, T-Mobile will cover the costs of Netflix’s price increases. Legere also said that T-Mobile is working with Netflix to observe what sort of impact the price hikes might have.With Netflix On Us, T-Mobile subscribers with at least two lines with an eligible T-Mobile One voice plan can get Netflix’s standard plan for free. Subscribers can pay $3 per month if they want to step up to a Netflix Premium subscription, which lets you stream HD and UHD content on four devices at the same time.Earlier today, Netflix announced price increases for all three of its plans. The basic plan goes from $8 to $9 per month, while the standard plan goes from $11 to $13. The premium plan goes from $14 to $16 per month.

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15 best VR games for most VR headsets!

androidauthority | January 14, 2019

Virtual reality gaming is growing at a rapid pace. It made $5.8 billion in 2017 and just shy of $10 billion in 2018. That trend should continue over the next several years. There are a few big VR platforms. They include Google Cardboard, Google Daydream, Samsung Gear VR, Oculus, and the HTC Vive. We haven’t gotten our hands on all of those yet, but we can get this list started anyway. Here are the best VR games currently available for the Samsung Gear VR, Google Daydream, and Google Cardboard (and compatible headsets).Along Together is an adorable adventure game in VR. You play as an imaginary friend to a couple of kids. Their dog goes missing and you help and defend them along the way. The characters move around the game map with your assistance. You do stuff like move various elements so they can continue walking along. In addition, the simple controls and colorful graphics make for a very positive gaming experience. Plus, it's a good game for kids. The game runs for $9.99 and that's a bit expensive, but we have no real complaints with this one. Good luck finding Rishu!

Read More

The NVIDIA Shield TV gaming edition comes with a controller and is on sale for $168

androidcentral | January 20, 2019

The Nvidia Shield TV 4K streaming media player gaming edition is down to $168 on Amazon. This version of the NVIDIA Shield TV normally sells for around $190 and often as high as $200. Today's price is one of the lowest we have seen outside of Black Friday sales. This price gives you the controller for less than $20 compared to the price of the regular NVIDIA Shield.The Shield TV 4K device functions not just as a streaming player but also as a media server and a smart home hub with fully customizable settings. It offers 4K HDR video quality along with Dolby Atmos and DTS:X surround sound pass-through. It can download apps like Netflix, Hulu, Spotify, NFL, YouTube and so many more once connected to your Wi-Fi network at home. This version adds a gaming controller you can use to play games you've downloaded to the player.

Read More

T-Mobile’s Netflix On Us will remain the same for the time being

androidauthority | January 15, 2019

T-Mobile customers who are worried that Netflix’s price hikes will affect Netflix On Us, fear not — T-Mobile CEO John Legere confirmed on Twitter that the program won’t change. For now.That caveat gives Legere and T-Mobile some wiggle room in the event that things do change. For now, however, T-Mobile will cover the costs of Netflix’s price increases. Legere also said that T-Mobile is working with Netflix to observe what sort of impact the price hikes might have.With Netflix On Us, T-Mobile subscribers with at least two lines with an eligible T-Mobile One voice plan can get Netflix’s standard plan for free. Subscribers can pay $3 per month if they want to step up to a Netflix Premium subscription, which lets you stream HD and UHD content on four devices at the same time.Earlier today, Netflix announced price increases for all three of its plans. The basic plan goes from $8 to $9 per month, while the standard plan goes from $11 to $13. The premium plan goes from $14 to $16 per month.

Read More

15 best VR games for most VR headsets!

androidauthority | January 14, 2019

Virtual reality gaming is growing at a rapid pace. It made $5.8 billion in 2017 and just shy of $10 billion in 2018. That trend should continue over the next several years. There are a few big VR platforms. They include Google Cardboard, Google Daydream, Samsung Gear VR, Oculus, and the HTC Vive. We haven’t gotten our hands on all of those yet, but we can get this list started anyway. Here are the best VR games currently available for the Samsung Gear VR, Google Daydream, and Google Cardboard (and compatible headsets).Along Together is an adorable adventure game in VR. You play as an imaginary friend to a couple of kids. Their dog goes missing and you help and defend them along the way. The characters move around the game map with your assistance. You do stuff like move various elements so they can continue walking along. In addition, the simple controls and colorful graphics make for a very positive gaming experience. Plus, it's a good game for kids. The game runs for $9.99 and that's a bit expensive, but we have no real complaints with this one. Good luck finding Rishu!

Read More

Events