INFOGRAPHIC: HBBTV OPAPP VS ANDROID TV OPERATOR TIER

HbbTV OpApps and Android TV Operator Tier are two cutting-edge technologies available for TV Operators to deploy interactive broadband-based services. Which one to choose depends on a variety of aspects, therefore we have made a head-to-head comparison between them.Download the free infographic and find out:What HbbTV OpApps and Android TV Operator Tier are;What are the benefits of using each of them.

Spotlight

Westwood One

Westwood One, the national-facing arm of Cumulus Media, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards.

OTHER ARTICLES
Technologies, Business

The new chair of the FTC and antitrust 2.0

Article | August 3, 2022

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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Technologies, Business

Branded Entertainment in B2B: Why is it Important?

Article | July 20, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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Media and Broadcasting, Business

B2B Movie Placements: What to Expect?

Article | August 4, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Media and Broadcasting

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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Spotlight

Westwood One

Westwood One, the national-facing arm of Cumulus Media, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards.

Related News

The NVIDIA Shield TV gaming edition comes with a controller and is on sale for $168

androidcentral | January 20, 2019

The Nvidia Shield TV 4K streaming media player gaming edition is down to $168 on Amazon. This version of the NVIDIA Shield TV normally sells for around $190 and often as high as $200. Today's price is one of the lowest we have seen outside of Black Friday sales. This price gives you the controller for less than $20 compared to the price of the regular NVIDIA Shield.The Shield TV 4K device functions not just as a streaming player but also as a media server and a smart home hub with fully customizable settings. It offers 4K HDR video quality along with Dolby Atmos and DTS:X surround sound pass-through. It can download apps like Netflix, Hulu, Spotify, NFL, YouTube and so many more once connected to your Wi-Fi network at home. This version adds a gaming controller you can use to play games you've downloaded to the player.

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T-Mobile’s Netflix On Us will remain the same for the time being

androidauthority | January 15, 2019

T-Mobile customers who are worried that Netflix’s price hikes will affect Netflix On Us, fear not — T-Mobile CEO John Legere confirmed on Twitter that the program won’t change. For now.That caveat gives Legere and T-Mobile some wiggle room in the event that things do change. For now, however, T-Mobile will cover the costs of Netflix’s price increases. Legere also said that T-Mobile is working with Netflix to observe what sort of impact the price hikes might have.With Netflix On Us, T-Mobile subscribers with at least two lines with an eligible T-Mobile One voice plan can get Netflix’s standard plan for free. Subscribers can pay $3 per month if they want to step up to a Netflix Premium subscription, which lets you stream HD and UHD content on four devices at the same time.Earlier today, Netflix announced price increases for all three of its plans. The basic plan goes from $8 to $9 per month, while the standard plan goes from $11 to $13. The premium plan goes from $14 to $16 per month.

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15 best VR games for most VR headsets!

androidauthority | January 14, 2019

Virtual reality gaming is growing at a rapid pace. It made $5.8 billion in 2017 and just shy of $10 billion in 2018. That trend should continue over the next several years. There are a few big VR platforms. They include Google Cardboard, Google Daydream, Samsung Gear VR, Oculus, and the HTC Vive. We haven’t gotten our hands on all of those yet, but we can get this list started anyway. Here are the best VR games currently available for the Samsung Gear VR, Google Daydream, and Google Cardboard (and compatible headsets).Along Together is an adorable adventure game in VR. You play as an imaginary friend to a couple of kids. Their dog goes missing and you help and defend them along the way. The characters move around the game map with your assistance. You do stuff like move various elements so they can continue walking along. In addition, the simple controls and colorful graphics make for a very positive gaming experience. Plus, it's a good game for kids. The game runs for $9.99 and that's a bit expensive, but we have no real complaints with this one. Good luck finding Rishu!

Read More

The NVIDIA Shield TV gaming edition comes with a controller and is on sale for $168

androidcentral | January 20, 2019

The Nvidia Shield TV 4K streaming media player gaming edition is down to $168 on Amazon. This version of the NVIDIA Shield TV normally sells for around $190 and often as high as $200. Today's price is one of the lowest we have seen outside of Black Friday sales. This price gives you the controller for less than $20 compared to the price of the regular NVIDIA Shield.The Shield TV 4K device functions not just as a streaming player but also as a media server and a smart home hub with fully customizable settings. It offers 4K HDR video quality along with Dolby Atmos and DTS:X surround sound pass-through. It can download apps like Netflix, Hulu, Spotify, NFL, YouTube and so many more once connected to your Wi-Fi network at home. This version adds a gaming controller you can use to play games you've downloaded to the player.

Read More

T-Mobile’s Netflix On Us will remain the same for the time being

androidauthority | January 15, 2019

T-Mobile customers who are worried that Netflix’s price hikes will affect Netflix On Us, fear not — T-Mobile CEO John Legere confirmed on Twitter that the program won’t change. For now.That caveat gives Legere and T-Mobile some wiggle room in the event that things do change. For now, however, T-Mobile will cover the costs of Netflix’s price increases. Legere also said that T-Mobile is working with Netflix to observe what sort of impact the price hikes might have.With Netflix On Us, T-Mobile subscribers with at least two lines with an eligible T-Mobile One voice plan can get Netflix’s standard plan for free. Subscribers can pay $3 per month if they want to step up to a Netflix Premium subscription, which lets you stream HD and UHD content on four devices at the same time.Earlier today, Netflix announced price increases for all three of its plans. The basic plan goes from $8 to $9 per month, while the standard plan goes from $11 to $13. The premium plan goes from $14 to $16 per month.

Read More

15 best VR games for most VR headsets!

androidauthority | January 14, 2019

Virtual reality gaming is growing at a rapid pace. It made $5.8 billion in 2017 and just shy of $10 billion in 2018. That trend should continue over the next several years. There are a few big VR platforms. They include Google Cardboard, Google Daydream, Samsung Gear VR, Oculus, and the HTC Vive. We haven’t gotten our hands on all of those yet, but we can get this list started anyway. Here are the best VR games currently available for the Samsung Gear VR, Google Daydream, and Google Cardboard (and compatible headsets).Along Together is an adorable adventure game in VR. You play as an imaginary friend to a couple of kids. Their dog goes missing and you help and defend them along the way. The characters move around the game map with your assistance. You do stuff like move various elements so they can continue walking along. In addition, the simple controls and colorful graphics make for a very positive gaming experience. Plus, it's a good game for kids. The game runs for $9.99 and that's a bit expensive, but we have no real complaints with this one. Good luck finding Rishu!

Read More

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