Infographic: How is the download option changing viewing behavior among Netflix users?

How many consecutive episodes are watched on Netflix when streaming vs. downloading for offline viewing?Find out who is streaming and who is downloading to watch offlineAre streamers more likely to binge watch vs. offline viewers?What role does age play in streaming vs. downloading and which age groups are the biggest binge watchers?

Spotlight

KINGS HIGHWAY MEDIA

Kings Highway Media is an international media and brand distribution advisory firm highly adept at introducing and expanding the domestic and global media presence for venture capital, private equity, sports/entertainment companies and IP rights holders in the United States and internationally. We direct the building of equity value in addition to multi discipline revenue growth of our clients branded assets.We are the ideal partner for firms which currently produce or own media content, and are looking to expand their revenue potential in the areas of Content Media Rights Management, Production, Distribution, Digital, Mobile, Online, CPG/Licensing, Events, and OTT/SVOD/PPV regionally or globally.

OTHER ARTICLES
Technologies

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

Article | February 14, 2022

As we all start to come out of the pandemic and its effects, we see distributed workflows being the normal standard of operations more and more. Distributed workflows go hand in hand with cloud production where we are not dependent on a physical rack room of gear. Due to the chip shortages, we are definitely seeing in the audio industry an acceleration in software designed solutions. More and more solutions are going to depend on common computing infrastructure in order to handle the ever increasing demand of products that just simply cannot be manufactured. This change is only going to strengthen the move to the cloud and the distributed workflow in audio and video production. Working with cloud-based production brings so much more flexibility to the table. Flexibility in design, flexibility in costs, and flexibility in staffing. With the distributed workflow model, we simplify so many of our logistics for an event. We will see more opportunities where we can use our best talent for the position multiple times a week instead of wasting a day or two traveling to a site. The bigger part of all of this change is the higher quality of life our employees can enjoy. We made this change to a distributed workflow almost 5 years ago and it has resulted in happier employees along with more productivity. The pandemic accelerated the process to the masses. Cloud workflows along with distributed workers where possible are here to stay.

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Media and Broadcasting, Business

The rediscovered power of time-seasoned brand equity

Article | August 4, 2022

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Solutions, Business

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | July 7, 2022

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Virtualization, Media and Broadcasting

B2B Movie Placements: What to Expect?

Article | July 13, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Spotlight

KINGS HIGHWAY MEDIA

Kings Highway Media is an international media and brand distribution advisory firm highly adept at introducing and expanding the domestic and global media presence for venture capital, private equity, sports/entertainment companies and IP rights holders in the United States and internationally. We direct the building of equity value in addition to multi discipline revenue growth of our clients branded assets.We are the ideal partner for firms which currently produce or own media content, and are looking to expand their revenue potential in the areas of Content Media Rights Management, Production, Distribution, Digital, Mobile, Online, CPG/Licensing, Events, and OTT/SVOD/PPV regionally or globally.

Related News

A Netflix for video games? Why a longtime dream is closer than ever to coming true

washingtonpost | January 28, 2019

When Cory Burdette awoke recently to learn that Winter Storm Gia had caused a two-hour school delay in Reston, Va., he seized the chance to do a little family bonding. Plopping down in front of the TV, Burdette and his 5-year-old daughter spent the morning together playing Minecraft, the Lego-like adventure game where players construct buildings out of virtual blocks.“We play all our games together on the Xbox,” he said. “In Minecraft, we both get to build a house together, find monsters and explore.”The first time he fired up the game, Burdette had to wait for Minecraft to download and install on his Xbox before launching it. But by the time his daughter is old enough to play more-adult games, that wait could be a thing of the past.Major companies including Microsoft and Verizon are exploring how to replace game downloads with Internet-based game services, hoping to do for video gaming what Netflix and Spotify have done with TV and music. Instead of being run directly from a device, high-quality games of the future could be streamed from a data center, with most of the computations and image rendering performed by powerful servers many miles away before being piped online to players' phones, PCs and consoles.

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Netflix adds Instagram Stories support for directly sharing shows

slashgear | January 22, 2019

Netflix is just about everywhere, thanks in no small part to its vast and largely successful original content library, and as of today, it can now be found in yet another place: Instagram Stories. The new integration makes it possible for Netflix users to directly share their favorite content with followers, but not everyone has access to it.Before Facebook made it possible to directly share content from third-party apps, Instagram users had to take a screenshot from a different app and then share that image in their Instagram Story. The workaround is common, but cumbersome, potentially resulting in lower quality images and requiring more time overall to complete the process.Instagram Stories got support for directly sharing from third-party websites last year, and now Netflix is taking advantage of the feature. Users can open Netflix’s in-app sharing option — which has been around for a while and includes messaging platforms like WhatsApp — to find the new Stories option.

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Fortnite is so big even Netflix is feeling the heat

slashgear | January 18, 2019

When it comes to competition in the entertainment industry, you might be tempted to think that companies only consider similar services to be competitors. For instance, Netflix and Hulu obviously compete with one another, but what about Netflix and Fortnite? As it turns out, Netflix considers Fortnite a major competitor, and it often loses out to the popular game when it comes to winning screen time.On the heels of its freshly-announced price hike, Netflix has delivered a letter to investors in which it covers the state of the company. One section is that letter, titled “Competiton,” is particularly telling, as Netflix reveals that Fortnite is an even bigger competitor than one of its oldest rivals.“We earn consumer screen time, both mobile and television, away from a very broad set of competitors,” Netflix said. “We compete with (and lose to) Fortnite more than HBO.” The call out to Fortnite might seem a little weird at first, but the game attracts tens of millions of players a month, and time spent playing Fortnite means that time isn’t spent watching things on Netflix.

Read More

A Netflix for video games? Why a longtime dream is closer than ever to coming true

washingtonpost | January 28, 2019

When Cory Burdette awoke recently to learn that Winter Storm Gia had caused a two-hour school delay in Reston, Va., he seized the chance to do a little family bonding. Plopping down in front of the TV, Burdette and his 5-year-old daughter spent the morning together playing Minecraft, the Lego-like adventure game where players construct buildings out of virtual blocks.“We play all our games together on the Xbox,” he said. “In Minecraft, we both get to build a house together, find monsters and explore.”The first time he fired up the game, Burdette had to wait for Minecraft to download and install on his Xbox before launching it. But by the time his daughter is old enough to play more-adult games, that wait could be a thing of the past.Major companies including Microsoft and Verizon are exploring how to replace game downloads with Internet-based game services, hoping to do for video gaming what Netflix and Spotify have done with TV and music. Instead of being run directly from a device, high-quality games of the future could be streamed from a data center, with most of the computations and image rendering performed by powerful servers many miles away before being piped online to players' phones, PCs and consoles.

Read More

Netflix adds Instagram Stories support for directly sharing shows

slashgear | January 22, 2019

Netflix is just about everywhere, thanks in no small part to its vast and largely successful original content library, and as of today, it can now be found in yet another place: Instagram Stories. The new integration makes it possible for Netflix users to directly share their favorite content with followers, but not everyone has access to it.Before Facebook made it possible to directly share content from third-party apps, Instagram users had to take a screenshot from a different app and then share that image in their Instagram Story. The workaround is common, but cumbersome, potentially resulting in lower quality images and requiring more time overall to complete the process.Instagram Stories got support for directly sharing from third-party websites last year, and now Netflix is taking advantage of the feature. Users can open Netflix’s in-app sharing option — which has been around for a while and includes messaging platforms like WhatsApp — to find the new Stories option.

Read More

Fortnite is so big even Netflix is feeling the heat

slashgear | January 18, 2019

When it comes to competition in the entertainment industry, you might be tempted to think that companies only consider similar services to be competitors. For instance, Netflix and Hulu obviously compete with one another, but what about Netflix and Fortnite? As it turns out, Netflix considers Fortnite a major competitor, and it often loses out to the popular game when it comes to winning screen time.On the heels of its freshly-announced price hike, Netflix has delivered a letter to investors in which it covers the state of the company. One section is that letter, titled “Competiton,” is particularly telling, as Netflix reveals that Fortnite is an even bigger competitor than one of its oldest rivals.“We earn consumer screen time, both mobile and television, away from a very broad set of competitors,” Netflix said. “We compete with (and lose to) Fortnite more than HBO.” The call out to Fortnite might seem a little weird at first, but the game attracts tens of millions of players a month, and time spent playing Fortnite means that time isn’t spent watching things on Netflix.

Read More

Events