INFOGRAPHIC: HOW NETFLIX USES BIG DATA TO DRIVE SUCCESS

| March 13, 2018

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Netflix estimates that its algorithms save $1 billion a year in value from customer retention – an eye-opening figure for one of the biggest household names in entertainment. The company’s algorithms are constantly evolving, but the aim is always to give Netflix users the best possible experience.

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Spectrecom Films

Spectrecom Films is a creative content agency with digital marketing and video production services in London. We love to work with brands, agencies, charities, corporate and higher education sectors. Our passionate in-house creatives, producers, directors, filmmakers and editors love delivering award-winning films, long and short-form video and TV/cinema ads tailored to marketing campaigns and social media platforms.

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Redbox enters the free, ad-supported streaming market

Article | February 17, 2020

Redbox has entered the ad-supported streaming market with the launch of Redbox Free Live TV. The company, best known for its DVD rental kiosks, has been dabbling with streaming for years as consumer demand for DVD rentals has simultaneously declined. But despite its name, Redbox’s new streaming service isn’t offering “live TV” similar to what you’d get on a TV streaming service like YouTube TV or Hulu with Live TV. Instead, the new service offers a curated set of ad-supported movies and TV shows, similar to The Roku Channel, IMDb TV or TiVo Plus, for example.

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How Apple's VR/AR Headset Compares to Current VR

Article | March 10, 2020

The current field of headsets is still full of iteration and innovation, but none of these devices have truly taken hold in the ways major investors, like Facebook, have probably hoped. Augmented reality, a technology that overlays graphics or video over the user's view of real life, has had its successes. The growing trend of Instagram filters and the absurdly popular Pokemon Go are great examples of ways smartphone users have organically adopted AR tech into their lives. Virtual Reality, which requires wearing a full screen, hasn't captured the public as successfully as AR, mostly due to its high entry costs.

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Patents Demonstrating PS5 Can Give Gamers Tips During Play

Article | March 31, 2020

We knew that Sony plans to develop interactive widgets for use in games to improve the PlayStation 5 experience. In order to play games on current consoles, you have to choose to play multiple games before installing a game and entering the match. It is said that this will change in new generation consoles and you can choose what you want to do directly from the user interface in the system without having to deal with in-game menus.

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Game On: These Entertainment Stocks Hit New Levels

Article | February 10, 2020

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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Spotlight

Spectrecom Films

Spectrecom Films is a creative content agency with digital marketing and video production services in London. We love to work with brands, agencies, charities, corporate and higher education sectors. Our passionate in-house creatives, producers, directors, filmmakers and editors love delivering award-winning films, long and short-form video and TV/cinema ads tailored to marketing campaigns and social media platforms.

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