Infographic: Streaming TV’s Formula for Success

June 8, 2017

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Take video games. Between 2012 and 2017, video games expanded faster than any other major content sector: music, film, newspapers, magazines, books, and pay-TV. The sector is projected to grow 28 percent between 2018 and 2022, according to PwC’s Global Entertainment & Media Outlook 2018–2022. Game publishers such as Electronic Arts (EA), Activision, and Take-Two Interactive have moved from a single stream — the one-time sales of packaged media — to a multiple-stream revenue model. Games are now marketed as digital live services, which offer the potential for content updates and in-game micropurchases of items that enhance player performance and personalize game play. At EA, 35 percent of the players of Madden and FIFA, the company’s two most valuable franchises, spend money on in-game purchases associated with its Ultimate Team game mode, where players manage a fantasy team and improve their squad by purchasing better players. Live services accounted for about 40 percent of EA’s US$5 billion in FY 2018 revenue, and were up 30 percent for the year. The trajectory is similar for both Activision and Take-Two Interactive.

Spotlight

MediaHub Australia

MediaHub Australia is a constantly expanding, 'new technology' driven playout and content delivery company. Currently the largest broadcaster in the southern hemisphere, MediaHub was originally designed and created as a fit for purpose multi-tenant large scale playout facility, initially catering to the broadcast needs of the Australian Broadcasting Corporation (ABC) and the WIN Television Network (WIN).In the short years since inception, MediaHub has evolved into being a provider of multiple cloud based services, now broadcasting over 400 Terrestrial TV, Subscription TV and on-line Streaming TV and Radio services to audiences locally, nationally and internationally.

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