Home > Resources > Articles > Infographic : The Evolution of Video Game Storage

Infographic : The Evolution of Video Game Storage

December 17, 2017 | 56 views

In early video games, there was no need for storage, as these games usually had no actual plot to develop and were generally very short in length — meaning saved games were irrelevant. The fourth generation of consoles, also called the 16-bit generation, was the first to save your in-game progression and began in 1977.During this era, gaming storage was described in megabits instead of megabytes. Games were played through cartridges and saved games were held on the cartridges themselves. Most games only required a few megabytes of space.Cartridges were used between 1977 and 1996, ending with the Nintendo 64.

Spotlight

Entertainment Design Corporation

Entertainment Design Corporation (EDC) is an award-winning design and production entertainment firm located in Los Angeles, California.Using our cross-disciplinary experience in Film, Television, Theatre, Live Production, and Themed Entertainment, we take projects from concept through production as: Production Designers | Creative Directors | Illustrators | Writers | Producers.EDC works in a similar style to that of a commissioned artist– we collaborate, create, and produce projects in tandem with our clients; from blue sky development to grand opening.

OTHER ARTICLES
MEDIA AND BROADCASTING,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | August 4, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
TECHNOLOGIES,BUSINESS

B2B Movie Placements: What to Expect?

Article | July 20, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
TECHNOLOGIES,BUSINESS

Branded Entertainment in B2B: Why is it Important?

Article | August 3, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
MEDIA AND BROADCASTING,BUSINESS

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
TECHNOLOGIES,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
TECHNOLOGIES,BUSINESS

AR in B2B Sales: What to Expect

Article | August 3, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
MORE ARTICLES

Spotlight

Entertainment Design Corporation

Entertainment Design Corporation (EDC) is an award-winning design and production entertainment firm located in Los Angeles, California.Using our cross-disciplinary experience in Film, Television, Theatre, Live Production, and Themed Entertainment, we take projects from concept through production as: Production Designers | Creative Directors | Illustrators | Writers | Producers.EDC works in a similar style to that of a commissioned artist– we collaborate, create, and produce projects in tandem with our clients; from blue sky development to grand opening.

Related News

TECHNOLOGIES

Pier 4 of CommonWealth Partners becomes the first in Boston to deploy fire drills for virtual reality

businesswire | January 19, 2021

Pier 4 is the first multi-occupant place of business in the city to utilize computer generated reality to direct fire drills. With numerous individuals telecommuting because of the COVID-19 pandemic, CommonWeath Partners selected to send augmented reality innovation to help guarantee all inhabitants realize how to react in a crisis at whatever point they are in the workplace. Created by AK Preparedness, a Seattle-based crisis readiness and life security organization, the new SafetyNetVR arrangement includes making a photograph sensible 3D model of a structure's inside and afterward inserting data about flights of stairs and life wellbeing hardware. Web VR fire drills permit building tenants to utilize their cell phones, tablets or PCs to investigate their environmental factors, find flights of stairs and fire dousers, and leave the structure. As clients explore their structure all through the VR experience, they can figure out how to utilize a fire douser or crisis telephones, discover what happens when the structure goes into alert, and get video-based guidance from a fireman. They can likewise find out about reacting to a wide scope of different crises. The estimation of the VR fire drills will stretch out a long ways past the COVID-19 circumstance; it will empower building inhabitants to prepare their workers on crisis rehearses whenever, instead of sitting tight for intermittent in-person trainings which may just happen once every year. AK Preparedness is a main public supplier of crisis readiness arranging, preparing, and innovation arrangements, helping a huge number of business office properties, partnerships, government associations, and private structures diminish chances through more viable life wellbeing programs. Established in 1981, AK gives crisis reaction plan improvement, on the web and portable crisis reaction apparatuses, live preparing and penetrates, tabletop works out, life security preparing recordings, and different administrations. Ward Partners LLC is a vertically incorporated, exclusive land venture, improvement and the board association. Settled in Los Angeles, CWP has resources situated all through the United States, including Boston, New York, Washington DC, Seattle, San Francisco, Silicon Valley, Los Angeles and San Diego.

Read More

TECHNOLOGIES

YoYo Games Opera Acquires, Launches Opera Gaming

prnewswire | January 20, 2021

Drama , the program designer and shopper web brand, today reported its procurement of YoYo Games, maker of the world's driving 2D game motor, GameMaker Studio 2, for around $10 million. The wrap up securing speaks to the subsequent structure block in the establishment of Opera Gaming, another division inside Opera with worldwide aspirations and follows the creation and fast development of Opera's inventive Opera GX program, the world's first program constructed explicitly for gamers. Krystian Kolondra, EVP Browsers at Opera, said: "With Opera GX, Opera had adapted its proven, innovative browser tech platform to dramatically expand its footprint in gaming. We're at the brink of a shift, when more and more people start not only playing, but also creating and publishing games. GameMaker Studio2 is best-in-class game development software, and lowers the barrier to entry for anyone to start making their games and offer them across a wide range of web-supported platforms, from PCs, to, mobile iOS/Android devices, to consoles." Annette De Freitas, Head of Business Development & Strategic Partnerships, Opera Gaming, added: "Gaming is a growth area for Opera and the acquisition of YoYo Games reflects significant, sustained momentum across both of our businesses over the past year. Our new Opera GX browser hit 7 million MAUs in December, 2020, up 350% year over year, while YoYo Games' GameMaker engine achieved 400K new registered creators in 2020. We're tremendously excited by the opportunities the combination creates not only for our combined users, but also for the expansion of Opera's gaming community." Stuart Poole, GM at YoYo Games who will remain with the business alongside technical lead Russell Kay, stated, "For over twenty years, the vision behind the GameMaker engine was to not just create more games, but expand development within and beyond the game studio. We think the transaction with Opera - whose products are known, trusted and used worldwide by millions of people every month- represents a massive opportunity to accelerate fulfilment of that founding vision, during a period of exceptional growth for both companies." "We are very excited to start working with the team at YoYo Games," said Krystian Kolondra, EVP Browsers at Opera. "We see the Game Maker Studio platform as being an ideal acquisition to complement our global ambitions in gaming, and to help drive awareness and traffic to our Opera GX gaming browser." Opera GX, YoYo Games and GameMaker will unite under Opera Gaming, focusing on innovating across the gaming, game development, and browser experience. "We look forward to further growing Opera GX and driving the growth of GameMaker as part of a broader ecosystem, making it more accessible to novice users and developing it into the world's leading 2D game engine used by commercial studios," continued Krystian Kolondra. "Opera Gaming will be focusing on accelerating the growth of this emerging ecosystem, combining the 7+ million highly engaged gamers using Opera GX with millions of GameMaker creators. We are also thrilled to continue realizing synergies between YoYo Games' products and Opera GX." GameMakerStudio is a coordinated game advancement programming, execution tuned 2/2.5D motor that powers numerous games, including multi-million hits like Risk of Rain, Undertale, or Hyper Light Drifter on a broad scope of standard stages. Beginning to fabricate games with Game Maker Studio expects little to zero coding abilities. Because of its broad functionalities and convenience Game Maker Studio brings the hindrances down to section and enables an assortment of inventive individuals to make their games wake up and share them with the world. Kolondra explained further: "Performance is essential to even 2D gaming, and sustaining that performance across mobile devices and laptops as well as variable bandwidth and connectivity requires thinking outside of traditional application silos. The line between building good games and good browsers has been eroding for years - with gaming interactivity across internet connections ramping up and browsers growing more multi-function and sophisticated. Traditionally the two types of technology compete for hardware and bandwidth resources. But as Opera GX proved, there was a better way to address that competition and improve the experience across both functionalities. YoYo Games' team, development expertise and studio relationships lay the groundwork for turning the Opera GX vertical into a new kind of horizontal. This horizontal opportunity is why we're building Opera Gaming and its infrastructure - so that we can further integrate gaming and browsing in ways beneficial to both in terms of not only monetization, but also experience." About Opera and Opera GX Opera is a global web innovator. Opera's browsers, news products and fintech solutions are the trusted choice of more than 380 million people worldwide. Opera's PC browser has surpassed 80 M MAUs. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA). In 2019 Opera launched Opera GX, a browser built for gamers with features that include countless customization options, sound effects, background music, a gaming-inspired design, as well as CPU, RAM and Network Bandwidth limiters that make the browser less resource-hungry and leave more of the computer's resources for gaming. Opera GX has seen tremendous growth over the past year with a user base of more than 7 million highly engaged monthly active gamers. Opera GX's user base grew 350% between 2019 and December 2020 and it continues to grow at a fast pace. Opera GX continues to receive high ratings (4.84 out of 5.0). It also recently launched Discord server which quickly became number one in the Science & Tech community with more than 240K members. About YoYo Games YoYo Games is the home of GameMaker, the fastest and friendliest cross-platform game development technology out there. GameMaker Studio 2 has been completely redeveloped with usability and efficiency at its core, allowing developers to create games within a single code base and then publish them to run natively across multiple platforms including Android, iOS, HTML5, PS4, Xbox One, Nintendo Switch, Windows Desktop, OS X, Ubuntu, Windows UWP.

Read More

TECHNOLOGIES

Tencent Music Entertainment Group announces Lazy Audio Acquisition

prnewswire | January 15, 2021

Tencent Music Entertainment Group ("Tencent Music," "TME," or the "Organization") , the main creative online music amusement stage in China, today declared that it went into an authoritative consent to procure 100% value revenue of Shenzhen Lanren Online Technology Co, Ltd ("Lazy Audio", "Lanren tingshu"), a grounded sound stage in China, for an all out thought of RMB2.7 billion, essentially payable in real money, in addition to certain post-obtaining value settled honors to Lazy Audio's supervisory crew. The current investors of Lazy Audio incorporate China Literature Limited ("China Literature", stock code: 00772.HK), Lazy Audio's supervisory crew and other monetary financial specialists. The exchange is relied upon to shut in the primary portion of 2021 subject to standard shutting conditions. Established in 2012, Lazy Audio is an extensive sound stage giving amusement in the types of book recordings, Chinese parody, digital broadcasts and other public broadcasts to clients. It adapts by means of various channels, including pay per title, membership installment for substance, and promoting. Apathetic Audio has formed into a flourishing local area with solid client connections and commitment, giving better substance and administrations than sound clients across China. Languid Audio has an exceptionally adaptable client base, making it one of the main sound stages in China. "We are delighted to welcome the talented Lazy Audio team to the TME family, and expect this strategic acquisition to significantly deepen our presence in the fast growing long-form audio industry in China," said Mr. Cussion Pang, Chief Executive Officer of Tencent Music. "As a leading provider of audio entertainment, Lazy Audio can be seamlessly integrated into our existing long-form audio strategy, enabling us to further monetize the extensive library of high-quality literature IPs that we have access to through strategic partnerships with China Literature and others." "Lazy Audio's catalog is set to expand our audio content library, and its recording capacity will significantly boost our production of audiobooks. We believe this partnership will help us cater to the increasingly nuanced needs of our customers, strengthen our brand recognition in this segment, generate considerable operational synergies, and accelerate our journey to become a leading audio entertainment platform in China." Mr. Pang added. Mr. Bin Song, founder and Chief Executive Officer of Lazy Audio, said, "We share the same vision with TME that China's audio industry is a less-penetrated area with great potential. Merging with TME will benefit us to strengthen our competitiveness, establish a stronger connection with Tencent portfolio and bring Lazy Audio to the next level." Apathetic Audio will keep up its autonomous activities while being a fundamental part of TME's by and large long-structure sound procedure. Endless supply of securing, TME will combine the interest in Lazy Audio, and empower Lazy Audio to have full admittance to TME's mastery, driving innovation, and solid limited time capacities. About Tencent Music Entertainment Tencent Music Entertainment Group (NYSE: TME) is the leading online music entertainment platform in China, operating the country's highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. Tencent Music's mission is to use technology to elevate the role of music in people's lives by enabling them to create, enjoy, share and interact with music. Tencent Music's platform comprises online music, online karaoke and music-centric live streaming services, enabling music fans to discover, listen, sing, watch, perform and socialize around music.

Read More

TECHNOLOGIES

Pier 4 of CommonWealth Partners becomes the first in Boston to deploy fire drills for virtual reality

businesswire | January 19, 2021

Pier 4 is the first multi-occupant place of business in the city to utilize computer generated reality to direct fire drills. With numerous individuals telecommuting because of the COVID-19 pandemic, CommonWeath Partners selected to send augmented reality innovation to help guarantee all inhabitants realize how to react in a crisis at whatever point they are in the workplace. Created by AK Preparedness, a Seattle-based crisis readiness and life security organization, the new SafetyNetVR arrangement includes making a photograph sensible 3D model of a structure's inside and afterward inserting data about flights of stairs and life wellbeing hardware. Web VR fire drills permit building tenants to utilize their cell phones, tablets or PCs to investigate their environmental factors, find flights of stairs and fire dousers, and leave the structure. As clients explore their structure all through the VR experience, they can figure out how to utilize a fire douser or crisis telephones, discover what happens when the structure goes into alert, and get video-based guidance from a fireman. They can likewise find out about reacting to a wide scope of different crises. The estimation of the VR fire drills will stretch out a long ways past the COVID-19 circumstance; it will empower building inhabitants to prepare their workers on crisis rehearses whenever, instead of sitting tight for intermittent in-person trainings which may just happen once every year. AK Preparedness is a main public supplier of crisis readiness arranging, preparing, and innovation arrangements, helping a huge number of business office properties, partnerships, government associations, and private structures diminish chances through more viable life wellbeing programs. Established in 1981, AK gives crisis reaction plan improvement, on the web and portable crisis reaction apparatuses, live preparing and penetrates, tabletop works out, life security preparing recordings, and different administrations. Ward Partners LLC is a vertically incorporated, exclusive land venture, improvement and the board association. Settled in Los Angeles, CWP has resources situated all through the United States, including Boston, New York, Washington DC, Seattle, San Francisco, Silicon Valley, Los Angeles and San Diego.

Read More

TECHNOLOGIES

YoYo Games Opera Acquires, Launches Opera Gaming

prnewswire | January 20, 2021

Drama , the program designer and shopper web brand, today reported its procurement of YoYo Games, maker of the world's driving 2D game motor, GameMaker Studio 2, for around $10 million. The wrap up securing speaks to the subsequent structure block in the establishment of Opera Gaming, another division inside Opera with worldwide aspirations and follows the creation and fast development of Opera's inventive Opera GX program, the world's first program constructed explicitly for gamers. Krystian Kolondra, EVP Browsers at Opera, said: "With Opera GX, Opera had adapted its proven, innovative browser tech platform to dramatically expand its footprint in gaming. We're at the brink of a shift, when more and more people start not only playing, but also creating and publishing games. GameMaker Studio2 is best-in-class game development software, and lowers the barrier to entry for anyone to start making their games and offer them across a wide range of web-supported platforms, from PCs, to, mobile iOS/Android devices, to consoles." Annette De Freitas, Head of Business Development & Strategic Partnerships, Opera Gaming, added: "Gaming is a growth area for Opera and the acquisition of YoYo Games reflects significant, sustained momentum across both of our businesses over the past year. Our new Opera GX browser hit 7 million MAUs in December, 2020, up 350% year over year, while YoYo Games' GameMaker engine achieved 400K new registered creators in 2020. We're tremendously excited by the opportunities the combination creates not only for our combined users, but also for the expansion of Opera's gaming community." Stuart Poole, GM at YoYo Games who will remain with the business alongside technical lead Russell Kay, stated, "For over twenty years, the vision behind the GameMaker engine was to not just create more games, but expand development within and beyond the game studio. We think the transaction with Opera - whose products are known, trusted and used worldwide by millions of people every month- represents a massive opportunity to accelerate fulfilment of that founding vision, during a period of exceptional growth for both companies." "We are very excited to start working with the team at YoYo Games," said Krystian Kolondra, EVP Browsers at Opera. "We see the Game Maker Studio platform as being an ideal acquisition to complement our global ambitions in gaming, and to help drive awareness and traffic to our Opera GX gaming browser." Opera GX, YoYo Games and GameMaker will unite under Opera Gaming, focusing on innovating across the gaming, game development, and browser experience. "We look forward to further growing Opera GX and driving the growth of GameMaker as part of a broader ecosystem, making it more accessible to novice users and developing it into the world's leading 2D game engine used by commercial studios," continued Krystian Kolondra. "Opera Gaming will be focusing on accelerating the growth of this emerging ecosystem, combining the 7+ million highly engaged gamers using Opera GX with millions of GameMaker creators. We are also thrilled to continue realizing synergies between YoYo Games' products and Opera GX." GameMakerStudio is a coordinated game advancement programming, execution tuned 2/2.5D motor that powers numerous games, including multi-million hits like Risk of Rain, Undertale, or Hyper Light Drifter on a broad scope of standard stages. Beginning to fabricate games with Game Maker Studio expects little to zero coding abilities. Because of its broad functionalities and convenience Game Maker Studio brings the hindrances down to section and enables an assortment of inventive individuals to make their games wake up and share them with the world. Kolondra explained further: "Performance is essential to even 2D gaming, and sustaining that performance across mobile devices and laptops as well as variable bandwidth and connectivity requires thinking outside of traditional application silos. The line between building good games and good browsers has been eroding for years - with gaming interactivity across internet connections ramping up and browsers growing more multi-function and sophisticated. Traditionally the two types of technology compete for hardware and bandwidth resources. But as Opera GX proved, there was a better way to address that competition and improve the experience across both functionalities. YoYo Games' team, development expertise and studio relationships lay the groundwork for turning the Opera GX vertical into a new kind of horizontal. This horizontal opportunity is why we're building Opera Gaming and its infrastructure - so that we can further integrate gaming and browsing in ways beneficial to both in terms of not only monetization, but also experience." About Opera and Opera GX Opera is a global web innovator. Opera's browsers, news products and fintech solutions are the trusted choice of more than 380 million people worldwide. Opera's PC browser has surpassed 80 M MAUs. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA). In 2019 Opera launched Opera GX, a browser built for gamers with features that include countless customization options, sound effects, background music, a gaming-inspired design, as well as CPU, RAM and Network Bandwidth limiters that make the browser less resource-hungry and leave more of the computer's resources for gaming. Opera GX has seen tremendous growth over the past year with a user base of more than 7 million highly engaged monthly active gamers. Opera GX's user base grew 350% between 2019 and December 2020 and it continues to grow at a fast pace. Opera GX continues to receive high ratings (4.84 out of 5.0). It also recently launched Discord server which quickly became number one in the Science & Tech community with more than 240K members. About YoYo Games YoYo Games is the home of GameMaker, the fastest and friendliest cross-platform game development technology out there. GameMaker Studio 2 has been completely redeveloped with usability and efficiency at its core, allowing developers to create games within a single code base and then publish them to run natively across multiple platforms including Android, iOS, HTML5, PS4, Xbox One, Nintendo Switch, Windows Desktop, OS X, Ubuntu, Windows UWP.

Read More

TECHNOLOGIES

Tencent Music Entertainment Group announces Lazy Audio Acquisition

prnewswire | January 15, 2021

Tencent Music Entertainment Group ("Tencent Music," "TME," or the "Organization") , the main creative online music amusement stage in China, today declared that it went into an authoritative consent to procure 100% value revenue of Shenzhen Lanren Online Technology Co, Ltd ("Lazy Audio", "Lanren tingshu"), a grounded sound stage in China, for an all out thought of RMB2.7 billion, essentially payable in real money, in addition to certain post-obtaining value settled honors to Lazy Audio's supervisory crew. The current investors of Lazy Audio incorporate China Literature Limited ("China Literature", stock code: 00772.HK), Lazy Audio's supervisory crew and other monetary financial specialists. The exchange is relied upon to shut in the primary portion of 2021 subject to standard shutting conditions. Established in 2012, Lazy Audio is an extensive sound stage giving amusement in the types of book recordings, Chinese parody, digital broadcasts and other public broadcasts to clients. It adapts by means of various channels, including pay per title, membership installment for substance, and promoting. Apathetic Audio has formed into a flourishing local area with solid client connections and commitment, giving better substance and administrations than sound clients across China. Languid Audio has an exceptionally adaptable client base, making it one of the main sound stages in China. "We are delighted to welcome the talented Lazy Audio team to the TME family, and expect this strategic acquisition to significantly deepen our presence in the fast growing long-form audio industry in China," said Mr. Cussion Pang, Chief Executive Officer of Tencent Music. "As a leading provider of audio entertainment, Lazy Audio can be seamlessly integrated into our existing long-form audio strategy, enabling us to further monetize the extensive library of high-quality literature IPs that we have access to through strategic partnerships with China Literature and others." "Lazy Audio's catalog is set to expand our audio content library, and its recording capacity will significantly boost our production of audiobooks. We believe this partnership will help us cater to the increasingly nuanced needs of our customers, strengthen our brand recognition in this segment, generate considerable operational synergies, and accelerate our journey to become a leading audio entertainment platform in China." Mr. Pang added. Mr. Bin Song, founder and Chief Executive Officer of Lazy Audio, said, "We share the same vision with TME that China's audio industry is a less-penetrated area with great potential. Merging with TME will benefit us to strengthen our competitiveness, establish a stronger connection with Tencent portfolio and bring Lazy Audio to the next level." Apathetic Audio will keep up its autonomous activities while being a fundamental part of TME's by and large long-structure sound procedure. Endless supply of securing, TME will combine the interest in Lazy Audio, and empower Lazy Audio to have full admittance to TME's mastery, driving innovation, and solid limited time capacities. About Tencent Music Entertainment Tencent Music Entertainment Group (NYSE: TME) is the leading online music entertainment platform in China, operating the country's highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. Tencent Music's mission is to use technology to elevate the role of music in people's lives by enabling them to create, enjoy, share and interact with music. Tencent Music's platform comprises online music, online karaoke and music-centric live streaming services, enabling music fans to discover, listen, sing, watch, perform and socialize around music.

Read More

Events

G2E 2022

Conference

G2E 2022

Conference