Insider Tips to Unleash Multimedia in E-learning

Can you create an engaging and effective e-learning course using only words? No. Words are useful, but in a self-paced learning environment, multimedia elements play a critical role in engaging the attention of learners. Studies by Miller (2009) show that the effective use of multimedia goes a long way in creating learner interest in the subject-matter of the online course. Studies also revealed multimedia plays a key role in conveying the intended message.

Spotlight

44 Blue Productions

Founded by Rasha Drachkovitch and Stephanie Noonan Drachkovitch, unscripted powerhouse 44 Blue Productions is an award-winning producer of non-fiction and unscripted content whose series have aired on more than 20 domestic television networks and in more than 120 countries worldwide. As influencers of this storied generation of unscripted programming, 44 Blue’s creativity and sensibilities have made their mark on the nonfiction television landscape for decades.

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Technologies, Business

Applications of Virtual Reality in Healthcare

Article | August 3, 2022

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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Media and Broadcasting, Business

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | August 4, 2022

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Technologies, Virtualization

Discord: A Novel Medium for B2B Marketing

Article | July 27, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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Technologies, Virtualization

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

The advent of artificial intelligence (AI) in the entertainment industry has automated time-consuming mundane tasks and increased proficiency in delivering winning content to drive engagement. Production businesses can make informed decisions on marketing and advertising because AI can examine critical data and provide important insights into consumer behavior. Let us look at three other important applications of AI in the entertainment industry: Content Personalization Made Easy Streaming websites like Spotify and Netflix contribute content that attracts a diverse audience with different tastes and choices. They are adopting AI and machine learning algorithms to analyze individual user performance and demographics to promote content that users are interested in. Such personalized content recommendations create audience engagement. AI also helps optimize video quality based on how fast the internet is in a certain place so that streaming works without buffering. Streamlined Movie Production Processes The movie production process is time-consuming and complex. Using AI can help automate processes like sound production, storyboarding, scheduling, and pre-production tasks. It can also automatically sync and group filmed clips. Machine learning has graphics and visual effects that can be used to make fictional characters look better. Subtitle Generation for International Communications Content publishing businesses need to cater to an audience from various regions. Multilingual subtitles make this interaction easier. Manual transcription is time-consuming and requires expensive human resources that businesses cannot afford. Also, human error and variable efficiency are issues that can tamper with customer experience. Any kind of delay in presenting subtitles can put the audio-video-subtitles out of sync. AI prevents such mishaps through speech and vocabulary integration in conversations using neural interfaces. Last Words Apart from the implementation of AI in entertainment, the development of Augmented Reality (AR) and Virtual Reality (VR) apps will make the customer experience immersive and captivating. Moreover, AI-based chatbots can be used for promotional operations for books, films, artists, and TV shows. Platforms in the entertainment sector involve AI to efficiently enhance user engagement and production rates.

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Spotlight

44 Blue Productions

Founded by Rasha Drachkovitch and Stephanie Noonan Drachkovitch, unscripted powerhouse 44 Blue Productions is an award-winning producer of non-fiction and unscripted content whose series have aired on more than 20 domestic television networks and in more than 120 countries worldwide. As influencers of this storied generation of unscripted programming, 44 Blue’s creativity and sensibilities have made their mark on the nonfiction television landscape for decades.

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Technologies

Pier 4 of CommonWealth Partners becomes the first in Boston to deploy fire drills for virtual reality

businesswire | January 19, 2021

Pier 4 is the first multi-occupant place of business in the city to utilize computer generated reality to direct fire drills. With numerous individuals telecommuting because of the COVID-19 pandemic, CommonWeath Partners selected to send augmented reality innovation to help guarantee all inhabitants realize how to react in a crisis at whatever point they are in the workplace. Created by AK Preparedness, a Seattle-based crisis readiness and life security organization, the new SafetyNetVR arrangement includes making a photograph sensible 3D model of a structure's inside and afterward inserting data about flights of stairs and life wellbeing hardware. Web VR fire drills permit building tenants to utilize their cell phones, tablets or PCs to investigate their environmental factors, find flights of stairs and fire dousers, and leave the structure. As clients explore their structure all through the VR experience, they can figure out how to utilize a fire douser or crisis telephones, discover what happens when the structure goes into alert, and get video-based guidance from a fireman. They can likewise find out about reacting to a wide scope of different crises. The estimation of the VR fire drills will stretch out a long ways past the COVID-19 circumstance; it will empower building inhabitants to prepare their workers on crisis rehearses whenever, instead of sitting tight for intermittent in-person trainings which may just happen once every year. AK Preparedness is a main public supplier of crisis readiness arranging, preparing, and innovation arrangements, helping a huge number of business office properties, partnerships, government associations, and private structures diminish chances through more viable life wellbeing programs. Established in 1981, AK gives crisis reaction plan improvement, on the web and portable crisis reaction apparatuses, live preparing and penetrates, tabletop works out, life security preparing recordings, and different administrations. Ward Partners LLC is a vertically incorporated, exclusive land venture, improvement and the board association. Settled in Los Angeles, CWP has resources situated all through the United States, including Boston, New York, Washington DC, Seattle, San Francisco, Silicon Valley, Los Angeles and San Diego.

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Technologies

YoYo Games Opera Acquires, Launches Opera Gaming

prnewswire | January 20, 2021

Drama , the program designer and shopper web brand, today reported its procurement of YoYo Games, maker of the world's driving 2D game motor, GameMaker Studio 2, for around $10 million. The wrap up securing speaks to the subsequent structure block in the establishment of Opera Gaming, another division inside Opera with worldwide aspirations and follows the creation and fast development of Opera's inventive Opera GX program, the world's first program constructed explicitly for gamers. Krystian Kolondra, EVP Browsers at Opera, said: "With Opera GX, Opera had adapted its proven, innovative browser tech platform to dramatically expand its footprint in gaming. We're at the brink of a shift, when more and more people start not only playing, but also creating and publishing games. GameMaker Studio2 is best-in-class game development software, and lowers the barrier to entry for anyone to start making their games and offer them across a wide range of web-supported platforms, from PCs, to, mobile iOS/Android devices, to consoles." Annette De Freitas, Head of Business Development & Strategic Partnerships, Opera Gaming, added: "Gaming is a growth area for Opera and the acquisition of YoYo Games reflects significant, sustained momentum across both of our businesses over the past year. Our new Opera GX browser hit 7 million MAUs in December, 2020, up 350% year over year, while YoYo Games' GameMaker engine achieved 400K new registered creators in 2020. We're tremendously excited by the opportunities the combination creates not only for our combined users, but also for the expansion of Opera's gaming community." Stuart Poole, GM at YoYo Games who will remain with the business alongside technical lead Russell Kay, stated, "For over twenty years, the vision behind the GameMaker engine was to not just create more games, but expand development within and beyond the game studio. We think the transaction with Opera - whose products are known, trusted and used worldwide by millions of people every month- represents a massive opportunity to accelerate fulfilment of that founding vision, during a period of exceptional growth for both companies." "We are very excited to start working with the team at YoYo Games," said Krystian Kolondra, EVP Browsers at Opera. "We see the Game Maker Studio platform as being an ideal acquisition to complement our global ambitions in gaming, and to help drive awareness and traffic to our Opera GX gaming browser." Opera GX, YoYo Games and GameMaker will unite under Opera Gaming, focusing on innovating across the gaming, game development, and browser experience. "We look forward to further growing Opera GX and driving the growth of GameMaker as part of a broader ecosystem, making it more accessible to novice users and developing it into the world's leading 2D game engine used by commercial studios," continued Krystian Kolondra. "Opera Gaming will be focusing on accelerating the growth of this emerging ecosystem, combining the 7+ million highly engaged gamers using Opera GX with millions of GameMaker creators. We are also thrilled to continue realizing synergies between YoYo Games' products and Opera GX." GameMakerStudio is a coordinated game advancement programming, execution tuned 2/2.5D motor that powers numerous games, including multi-million hits like Risk of Rain, Undertale, or Hyper Light Drifter on a broad scope of standard stages. Beginning to fabricate games with Game Maker Studio expects little to zero coding abilities. Because of its broad functionalities and convenience Game Maker Studio brings the hindrances down to section and enables an assortment of inventive individuals to make their games wake up and share them with the world. Kolondra explained further: "Performance is essential to even 2D gaming, and sustaining that performance across mobile devices and laptops as well as variable bandwidth and connectivity requires thinking outside of traditional application silos. The line between building good games and good browsers has been eroding for years - with gaming interactivity across internet connections ramping up and browsers growing more multi-function and sophisticated. Traditionally the two types of technology compete for hardware and bandwidth resources. But as Opera GX proved, there was a better way to address that competition and improve the experience across both functionalities. YoYo Games' team, development expertise and studio relationships lay the groundwork for turning the Opera GX vertical into a new kind of horizontal. This horizontal opportunity is why we're building Opera Gaming and its infrastructure - so that we can further integrate gaming and browsing in ways beneficial to both in terms of not only monetization, but also experience." About Opera and Opera GX Opera is a global web innovator. Opera's browsers, news products and fintech solutions are the trusted choice of more than 380 million people worldwide. Opera's PC browser has surpassed 80 M MAUs. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA). In 2019 Opera launched Opera GX, a browser built for gamers with features that include countless customization options, sound effects, background music, a gaming-inspired design, as well as CPU, RAM and Network Bandwidth limiters that make the browser less resource-hungry and leave more of the computer's resources for gaming. Opera GX has seen tremendous growth over the past year with a user base of more than 7 million highly engaged monthly active gamers. Opera GX's user base grew 350% between 2019 and December 2020 and it continues to grow at a fast pace. Opera GX continues to receive high ratings (4.84 out of 5.0). It also recently launched Discord server which quickly became number one in the Science & Tech community with more than 240K members. About YoYo Games YoYo Games is the home of GameMaker, the fastest and friendliest cross-platform game development technology out there. GameMaker Studio 2 has been completely redeveloped with usability and efficiency at its core, allowing developers to create games within a single code base and then publish them to run natively across multiple platforms including Android, iOS, HTML5, PS4, Xbox One, Nintendo Switch, Windows Desktop, OS X, Ubuntu, Windows UWP.

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Technologies

Tencent Music Entertainment Group announces Lazy Audio Acquisition

prnewswire | January 15, 2021

Tencent Music Entertainment Group ("Tencent Music," "TME," or the "Organization") , the main creative online music amusement stage in China, today declared that it went into an authoritative consent to procure 100% value revenue of Shenzhen Lanren Online Technology Co, Ltd ("Lazy Audio", "Lanren tingshu"), a grounded sound stage in China, for an all out thought of RMB2.7 billion, essentially payable in real money, in addition to certain post-obtaining value settled honors to Lazy Audio's supervisory crew. The current investors of Lazy Audio incorporate China Literature Limited ("China Literature", stock code: 00772.HK), Lazy Audio's supervisory crew and other monetary financial specialists. The exchange is relied upon to shut in the primary portion of 2021 subject to standard shutting conditions. Established in 2012, Lazy Audio is an extensive sound stage giving amusement in the types of book recordings, Chinese parody, digital broadcasts and other public broadcasts to clients. It adapts by means of various channels, including pay per title, membership installment for substance, and promoting. Apathetic Audio has formed into a flourishing local area with solid client connections and commitment, giving better substance and administrations than sound clients across China. Languid Audio has an exceptionally adaptable client base, making it one of the main sound stages in China. "We are delighted to welcome the talented Lazy Audio team to the TME family, and expect this strategic acquisition to significantly deepen our presence in the fast growing long-form audio industry in China," said Mr. Cussion Pang, Chief Executive Officer of Tencent Music. "As a leading provider of audio entertainment, Lazy Audio can be seamlessly integrated into our existing long-form audio strategy, enabling us to further monetize the extensive library of high-quality literature IPs that we have access to through strategic partnerships with China Literature and others." "Lazy Audio's catalog is set to expand our audio content library, and its recording capacity will significantly boost our production of audiobooks. We believe this partnership will help us cater to the increasingly nuanced needs of our customers, strengthen our brand recognition in this segment, generate considerable operational synergies, and accelerate our journey to become a leading audio entertainment platform in China." Mr. Pang added. Mr. Bin Song, founder and Chief Executive Officer of Lazy Audio, said, "We share the same vision with TME that China's audio industry is a less-penetrated area with great potential. Merging with TME will benefit us to strengthen our competitiveness, establish a stronger connection with Tencent portfolio and bring Lazy Audio to the next level." Apathetic Audio will keep up its autonomous activities while being a fundamental part of TME's by and large long-structure sound procedure. Endless supply of securing, TME will combine the interest in Lazy Audio, and empower Lazy Audio to have full admittance to TME's mastery, driving innovation, and solid limited time capacities. About Tencent Music Entertainment Tencent Music Entertainment Group (NYSE: TME) is the leading online music entertainment platform in China, operating the country's highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. Tencent Music's mission is to use technology to elevate the role of music in people's lives by enabling them to create, enjoy, share and interact with music. Tencent Music's platform comprises online music, online karaoke and music-centric live streaming services, enabling music fans to discover, listen, sing, watch, perform and socialize around music.

Read More

Technologies

Pier 4 of CommonWealth Partners becomes the first in Boston to deploy fire drills for virtual reality

businesswire | January 19, 2021

Pier 4 is the first multi-occupant place of business in the city to utilize computer generated reality to direct fire drills. With numerous individuals telecommuting because of the COVID-19 pandemic, CommonWeath Partners selected to send augmented reality innovation to help guarantee all inhabitants realize how to react in a crisis at whatever point they are in the workplace. Created by AK Preparedness, a Seattle-based crisis readiness and life security organization, the new SafetyNetVR arrangement includes making a photograph sensible 3D model of a structure's inside and afterward inserting data about flights of stairs and life wellbeing hardware. Web VR fire drills permit building tenants to utilize their cell phones, tablets or PCs to investigate their environmental factors, find flights of stairs and fire dousers, and leave the structure. As clients explore their structure all through the VR experience, they can figure out how to utilize a fire douser or crisis telephones, discover what happens when the structure goes into alert, and get video-based guidance from a fireman. They can likewise find out about reacting to a wide scope of different crises. The estimation of the VR fire drills will stretch out a long ways past the COVID-19 circumstance; it will empower building inhabitants to prepare their workers on crisis rehearses whenever, instead of sitting tight for intermittent in-person trainings which may just happen once every year. AK Preparedness is a main public supplier of crisis readiness arranging, preparing, and innovation arrangements, helping a huge number of business office properties, partnerships, government associations, and private structures diminish chances through more viable life wellbeing programs. Established in 1981, AK gives crisis reaction plan improvement, on the web and portable crisis reaction apparatuses, live preparing and penetrates, tabletop works out, life security preparing recordings, and different administrations. Ward Partners LLC is a vertically incorporated, exclusive land venture, improvement and the board association. Settled in Los Angeles, CWP has resources situated all through the United States, including Boston, New York, Washington DC, Seattle, San Francisco, Silicon Valley, Los Angeles and San Diego.

Read More

Technologies

YoYo Games Opera Acquires, Launches Opera Gaming

prnewswire | January 20, 2021

Drama , the program designer and shopper web brand, today reported its procurement of YoYo Games, maker of the world's driving 2D game motor, GameMaker Studio 2, for around $10 million. The wrap up securing speaks to the subsequent structure block in the establishment of Opera Gaming, another division inside Opera with worldwide aspirations and follows the creation and fast development of Opera's inventive Opera GX program, the world's first program constructed explicitly for gamers. Krystian Kolondra, EVP Browsers at Opera, said: "With Opera GX, Opera had adapted its proven, innovative browser tech platform to dramatically expand its footprint in gaming. We're at the brink of a shift, when more and more people start not only playing, but also creating and publishing games. GameMaker Studio2 is best-in-class game development software, and lowers the barrier to entry for anyone to start making their games and offer them across a wide range of web-supported platforms, from PCs, to, mobile iOS/Android devices, to consoles." Annette De Freitas, Head of Business Development & Strategic Partnerships, Opera Gaming, added: "Gaming is a growth area for Opera and the acquisition of YoYo Games reflects significant, sustained momentum across both of our businesses over the past year. Our new Opera GX browser hit 7 million MAUs in December, 2020, up 350% year over year, while YoYo Games' GameMaker engine achieved 400K new registered creators in 2020. We're tremendously excited by the opportunities the combination creates not only for our combined users, but also for the expansion of Opera's gaming community." Stuart Poole, GM at YoYo Games who will remain with the business alongside technical lead Russell Kay, stated, "For over twenty years, the vision behind the GameMaker engine was to not just create more games, but expand development within and beyond the game studio. We think the transaction with Opera - whose products are known, trusted and used worldwide by millions of people every month- represents a massive opportunity to accelerate fulfilment of that founding vision, during a period of exceptional growth for both companies." "We are very excited to start working with the team at YoYo Games," said Krystian Kolondra, EVP Browsers at Opera. "We see the Game Maker Studio platform as being an ideal acquisition to complement our global ambitions in gaming, and to help drive awareness and traffic to our Opera GX gaming browser." Opera GX, YoYo Games and GameMaker will unite under Opera Gaming, focusing on innovating across the gaming, game development, and browser experience. "We look forward to further growing Opera GX and driving the growth of GameMaker as part of a broader ecosystem, making it more accessible to novice users and developing it into the world's leading 2D game engine used by commercial studios," continued Krystian Kolondra. "Opera Gaming will be focusing on accelerating the growth of this emerging ecosystem, combining the 7+ million highly engaged gamers using Opera GX with millions of GameMaker creators. We are also thrilled to continue realizing synergies between YoYo Games' products and Opera GX." GameMakerStudio is a coordinated game advancement programming, execution tuned 2/2.5D motor that powers numerous games, including multi-million hits like Risk of Rain, Undertale, or Hyper Light Drifter on a broad scope of standard stages. Beginning to fabricate games with Game Maker Studio expects little to zero coding abilities. Because of its broad functionalities and convenience Game Maker Studio brings the hindrances down to section and enables an assortment of inventive individuals to make their games wake up and share them with the world. Kolondra explained further: "Performance is essential to even 2D gaming, and sustaining that performance across mobile devices and laptops as well as variable bandwidth and connectivity requires thinking outside of traditional application silos. The line between building good games and good browsers has been eroding for years - with gaming interactivity across internet connections ramping up and browsers growing more multi-function and sophisticated. Traditionally the two types of technology compete for hardware and bandwidth resources. But as Opera GX proved, there was a better way to address that competition and improve the experience across both functionalities. YoYo Games' team, development expertise and studio relationships lay the groundwork for turning the Opera GX vertical into a new kind of horizontal. This horizontal opportunity is why we're building Opera Gaming and its infrastructure - so that we can further integrate gaming and browsing in ways beneficial to both in terms of not only monetization, but also experience." About Opera and Opera GX Opera is a global web innovator. Opera's browsers, news products and fintech solutions are the trusted choice of more than 380 million people worldwide. Opera's PC browser has surpassed 80 M MAUs. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA). In 2019 Opera launched Opera GX, a browser built for gamers with features that include countless customization options, sound effects, background music, a gaming-inspired design, as well as CPU, RAM and Network Bandwidth limiters that make the browser less resource-hungry and leave more of the computer's resources for gaming. Opera GX has seen tremendous growth over the past year with a user base of more than 7 million highly engaged monthly active gamers. Opera GX's user base grew 350% between 2019 and December 2020 and it continues to grow at a fast pace. Opera GX continues to receive high ratings (4.84 out of 5.0). It also recently launched Discord server which quickly became number one in the Science & Tech community with more than 240K members. About YoYo Games YoYo Games is the home of GameMaker, the fastest and friendliest cross-platform game development technology out there. GameMaker Studio 2 has been completely redeveloped with usability and efficiency at its core, allowing developers to create games within a single code base and then publish them to run natively across multiple platforms including Android, iOS, HTML5, PS4, Xbox One, Nintendo Switch, Windows Desktop, OS X, Ubuntu, Windows UWP.

Read More

Technologies

Tencent Music Entertainment Group announces Lazy Audio Acquisition

prnewswire | January 15, 2021

Tencent Music Entertainment Group ("Tencent Music," "TME," or the "Organization") , the main creative online music amusement stage in China, today declared that it went into an authoritative consent to procure 100% value revenue of Shenzhen Lanren Online Technology Co, Ltd ("Lazy Audio", "Lanren tingshu"), a grounded sound stage in China, for an all out thought of RMB2.7 billion, essentially payable in real money, in addition to certain post-obtaining value settled honors to Lazy Audio's supervisory crew. The current investors of Lazy Audio incorporate China Literature Limited ("China Literature", stock code: 00772.HK), Lazy Audio's supervisory crew and other monetary financial specialists. The exchange is relied upon to shut in the primary portion of 2021 subject to standard shutting conditions. Established in 2012, Lazy Audio is an extensive sound stage giving amusement in the types of book recordings, Chinese parody, digital broadcasts and other public broadcasts to clients. It adapts by means of various channels, including pay per title, membership installment for substance, and promoting. Apathetic Audio has formed into a flourishing local area with solid client connections and commitment, giving better substance and administrations than sound clients across China. Languid Audio has an exceptionally adaptable client base, making it one of the main sound stages in China. "We are delighted to welcome the talented Lazy Audio team to the TME family, and expect this strategic acquisition to significantly deepen our presence in the fast growing long-form audio industry in China," said Mr. Cussion Pang, Chief Executive Officer of Tencent Music. "As a leading provider of audio entertainment, Lazy Audio can be seamlessly integrated into our existing long-form audio strategy, enabling us to further monetize the extensive library of high-quality literature IPs that we have access to through strategic partnerships with China Literature and others." "Lazy Audio's catalog is set to expand our audio content library, and its recording capacity will significantly boost our production of audiobooks. We believe this partnership will help us cater to the increasingly nuanced needs of our customers, strengthen our brand recognition in this segment, generate considerable operational synergies, and accelerate our journey to become a leading audio entertainment platform in China." Mr. Pang added. Mr. Bin Song, founder and Chief Executive Officer of Lazy Audio, said, "We share the same vision with TME that China's audio industry is a less-penetrated area with great potential. Merging with TME will benefit us to strengthen our competitiveness, establish a stronger connection with Tencent portfolio and bring Lazy Audio to the next level." Apathetic Audio will keep up its autonomous activities while being a fundamental part of TME's by and large long-structure sound procedure. Endless supply of securing, TME will combine the interest in Lazy Audio, and empower Lazy Audio to have full admittance to TME's mastery, driving innovation, and solid limited time capacities. About Tencent Music Entertainment Tencent Music Entertainment Group (NYSE: TME) is the leading online music entertainment platform in China, operating the country's highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. Tencent Music's mission is to use technology to elevate the role of music in people's lives by enabling them to create, enjoy, share and interact with music. Tencent Music's platform comprises online music, online karaoke and music-centric live streaming services, enabling music fans to discover, listen, sing, watch, perform and socialize around music.

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