SOLUTIONS, INDUSTRY MARKET
Brandlive | February 01, 2023
One of the top video-led marketing events companies, Brandlive, recently announced two new solutions for event professionals and marketers. The two new solutions include Greenroom for iOS and Greenroom Recording Studio. Brandlive is a company that makes video-based webinars and events more interesting. It is already empowering presenters with its suite of event and creator platforms. The company's newest solutions expand on its video production studio in the cloud, Greenroom.
Brandlive's integrated production software Greenroom now brings cinematic power into the presenter's pocket. One of the two new solutions added, the Greenroom app for iOS takes advantage of the world's most well-known and powerful camera, the iPhone. Before, the native Greenroom iOS app, the solution was only available on desktop browsers. It has better video quality than webcams, and presenters can use it whenever convenient. Greenroom for iOS takes away the fear that speakers will mess up their technology and gives them more confidence so they can focus on providing a powerful and impactful message. Using iPhone's cinematic mode, Dolby Vision technology and ProRes, the solution supports 24-frames-per-second, 4K resolution, live streaming, recordings, and multi-cam setup.
Greenroom's new cloud-based Recording Studio feature set by Brandlive helps marketers easily make agency-quality content for webinars, events, and important work moments. The Recording Studio helps to streamline the recording process and make it easy to mix recorded and live content for the perfect show creation on a shot-by-shot and segment-by-segment basis. The solution simplifies with the help of powerful presenter tools, including a teleprompter, scripts, and visual cues. The presenters can now present at their best and deliver the right message without flaws. The solution eliminates the upload and downloads and makes it a simple drag and drop in a click. Organizers can layer graphics, overlays, titles, animations, and music to transform boring webinars, product launches, and marketing events into something memorable for the people.
An enterprise software platform and service provider, Brandlive helps marketing events that bring elevated engagement with the help of high-quality video, which is from webinars to customer summits to internal town halls. Brandlive is a highly preferred platform for many Fortune 500 customers and has supported over 25000 events reaching 20+ million viewers since 2020. In addition, Fast Company magazine puts Brandlive at the top of the list of the 10 Most Innovative Live Events Companies of 2021 because of the launch of its easy-to-use video-making tool, Greenroom.
Jagex | January 03, 2023
Runescape’s publisher, Jagex, maintains sturdy growth by acquiring Gamepires, a community-driven developer that designed the extremely popular SCUM.
Jagex, the leading creator and publisher of community-driven games, announced the purchase of Gamepires, an incredibly successful game production studio of experienced developers. It is known best for its open-world survival game; SCUM achieved critical and communal success in 2018. Both Gamepires and Jagex are community-driven, which means that SCUM can reach its full potential and a multi-platform 1.0 will be released in the future.
Jagex, renowned for the success of its RuneScape franchise, will collaborate with Gamepires to leverage its extensive knowledge of community-driven games and its position as a global publisher to propel SCUM to the forefront of open-world survivor games. Acquisitions and publishing by third parties are part of Jagex's plan to build a family of community-driven studios and live-service games that are the best in the business.
"Partnering with Jagex provides us the opportunity to take SCUM to the next level,"
-Tomislav Pongrac, creative director and co-founder of Gamepires.
The terms of the transaction were not made public. The shareholders of Gamepires relied on IMAP and Ostermann & Partners, respectively, for financial and legal advice during the company's formation. Jagex relied on KPMG for advice regarding its finances and taxes, and Wolf Theiss served as the company's legal advisor.
Jagex's flagship MMORPG, RuneScape, has more than 300 million player accounts and has made over $1 billion in lifetime revenue. In addition, it is a leader in making deep and engaging live games for PC and mobile. The Cambridge headquarters of Jagex is home to more than 450 people who work there.Jagex Partners is the third-party publishing arm of Jagex and focuses on working with game developers who create games with a strong community focus. Jagex acquired Pipeworks to propel its community-focused game studios earlier in 2022.
TECHNOLOGIES, MEDIA AND BROADCASTING
VIZIO | January 27, 2023
On January 26, 2023, VIZIO launched a suite of updated features in its TV and mobile app interfaces to make them more user-friendly.
VIZIO's Auto-update 2023 offers easy navigation, shortcuts to the Quick Menu, recent apps, and WatchFree+ Mini Guide for selected VIZIO TV owners. Similarly, the new VIZIO mobile app, accessible over Android and iOS, provides a time-saving feature with quick access to simple content discovery, voice control, WatchFree+, and subscription-management tools.
Kaitlyn Collins, Vice President of Product Marketing for VIZIO, stated, "At VIZIO, the customer experience has been and always will remain the primary focus of everything we do." She adds, "We are dedicated to providing exceptional value with our products, even beyond the original purchase. By delivering new features and capabilities to VIZIO users with our free AutoUpdates, we amplify the value of our TV lineup."
(Source – Business Wire)
Steve Yum, Vice President of Product Management at VIZIO, remarked, "The redesign of our highly rated VIZIO Mobile app is a direct reflection of our commitment to deliver the best user experience for millions of users who start their entertainment journey with VIZIO on their smartphones." He added, "VIZIO Mobile has everything you need to control your VIZIO TV, plus additional features that extend the value of VIZIO products across the board."
(Source – Business Wire)
Headquartered in Orange County (California), VIZIO has been one of America's leading TV and sound bar companies since 2002. The company's goal is to provide consumers with products that serve as the nerve center of the connected home through its ability to deliver exciting lifestyle enhancements and immersive entertainment. With its innovative Smart TVs and robust SmartCastTM operating system, the company is shaping the future of television. It also has a variety of cutting-edge sound bars available to provide its customers with a more immersive listening experience.