VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

HANNA KAHLERT | June 30, 2021

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Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

Spotlight

TeVolution

Created in 2012, TeVolution is a French TV OTT Pay TV Enabler (TVNE) who is providing an end-to-end solution for retailers, operators and editors who wants to launch Pay TV operation on a SaaS basis. TeVolution provides a full service solution which includes content sourcing, video platform, CDN, User Interface, content promotion, Subscriber Management System, Customer Relation Management and sales. Within a simple DTT/OTT hybrid device TeVolution proposes DTT, Live OTT channels, Catch Up TV, SVOD, TVOD and EST ; TeVolution operates the OTT pay TV services of Numericable and of Leclerc and is also operating under its own brand in France. TeVolution is an independant company that is operated by plateform and TV specialists coming from all kind of universe (Pay TV, Free TV, Video Platform …).

OTHER ARTICLES

New Doom VR Mod Releasing Soon For Oculus Quest

Article | May 4, 2020

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | April 17, 2020

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | April 11, 2020

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Spotlight

TeVolution

Created in 2012, TeVolution is a French TV OTT Pay TV Enabler (TVNE) who is providing an end-to-end solution for retailers, operators and editors who wants to launch Pay TV operation on a SaaS basis. TeVolution provides a full service solution which includes content sourcing, video platform, CDN, User Interface, content promotion, Subscriber Management System, Customer Relation Management and sales. Within a simple DTT/OTT hybrid device TeVolution proposes DTT, Live OTT channels, Catch Up TV, SVOD, TVOD and EST ; TeVolution operates the OTT pay TV services of Numericable and of Leclerc and is also operating under its own brand in France. TeVolution is an independant company that is operated by plateform and TV specialists coming from all kind of universe (Pay TV, Free TV, Video Platform …).

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