INTERNET OF THINGS AND ENTERTAINMENT - THE SMART ARENA

| December 13, 2017

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We all love our live entertainment. From sporting events to music concerts to monster truck rallies, arenas and stadiums entertain of tens of thousands of visitors day in and day out in an industry that has expanded to over $5 billion in North America alone. Yet visitor safety and customer experience are set to improve dramatically as venues begin to adopt new technology that allows a more connected experience.

Spotlight

TVbeat

TVbeat, a Real­-Time Advanced TV Audience Attribution company, empowers TV Distributors and Broadcasters to position their cross-screen TV-Video audience data as a core asset towards the emerging Advanced TV Advertising sector. TVbeat unlocks this potential with its real-time TV Audience Attribution platform to provide a holistic view of fragmented TV-Video audiences. This enriched TV audience attribution data enables broadcasters to offer media agencies and advertisers to make smarter decisions to plan, buy and reach the right audiences across Advanced TV properties, including traditional linear TV, where the majority of TV consumption today still takes place. Founded in 2013 and headquartered in London, TVbeat has offices in the USA and Croatia and clients in 8 countries.

OTHER ARTICLES

What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | April 20, 2020

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

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Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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Spotlight

TVbeat

TVbeat, a Real­-Time Advanced TV Audience Attribution company, empowers TV Distributors and Broadcasters to position their cross-screen TV-Video audience data as a core asset towards the emerging Advanced TV Advertising sector. TVbeat unlocks this potential with its real-time TV Audience Attribution platform to provide a holistic view of fragmented TV-Video audiences. This enriched TV audience attribution data enables broadcasters to offer media agencies and advertisers to make smarter decisions to plan, buy and reach the right audiences across Advanced TV properties, including traditional linear TV, where the majority of TV consumption today still takes place. Founded in 2013 and headquartered in London, TVbeat has offices in the USA and Croatia and clients in 8 countries.

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