Home > Resources > Articles > Introducing Toshiba 4K Ultra HD - Fire TV Edition, a New Generation of Smart TVs

Introducing Toshiba 4K Ultra HD - Fire TV Edition, a New Generation of Smart TVs

Last month, we announced a multi-year collaboration with Best Buy to bring the next generation of Fire TV Edition smart TVs to customers in the United States and Canada. Today we are excited to announce the first one, the Toshiba 4K Ultra HD - Fire TV Edition 2018, is available for pre-order, exclusively at Best Buy retail locations, and online at BestBuy.com/FireTVEdition and Amazon.com/FireTVEdition.The Toshiba 4K Ultra HD - Fire TV Edition delivers stunning picture resolution with vibrant colors and detailed contrast in HD and 4K with High Dynamic Range, and is available in 43”, 50”, and 55” sizes. Combining true-to-life picture quality with the Fire TV experience built in, it seamlessly integrates your favorite content on the home screen, including live over-the-air TV broadcasts, and streaming apps and channels.

Spotlight

OFIVE

OFIVE is a Trendsetter and Alternative Media providing exclusive contents in various genres including Hip-Hop, Soul, Electro & Pop Rock. A specific positioning on urban, alternative and underground cultures allows OFIVE to target a young, connected and cutting-edge public. The Radio & The Magazine are intented to extend OFIVE trend forecaster status.

OTHER ARTICLES
Solutions, Business

This time Amazon really does have Bond in its sights

Article | July 7, 2022

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Technologies

B2B Movie Placements: What to Expect?

Article | February 14, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Virtualization

The rediscovered power of time-seasoned brand equity

Article | June 21, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

Read More
Technologies

Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

Read More
Solutions, Business

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

Read More
Technologies

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

Article | February 14, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
Virtualization

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

Read More
Technologies

Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

Read More
MORE ARTICLES

Spotlight

OFIVE

OFIVE is a Trendsetter and Alternative Media providing exclusive contents in various genres including Hip-Hop, Soul, Electro & Pop Rock. A specific positioning on urban, alternative and underground cultures allows OFIVE to target a young, connected and cutting-edge public. The Radio & The Magazine are intented to extend OFIVE trend forecaster status.

Related News

How to set up HDR gaming on your 4K HDR TV and PS4/PS4 Pro

Digital Trends | December 31, 2018

The advent of UHD 4K resolution has been a major boon to gaming, as it brought crisper resolutions and finer detail to graphics. However, while 4K is an appreciable upgrade, if you’re not playing with High Dynamic Range (HDR) enabled you’re not getting the full experience from your 4K TV or games. Both of Sony’s current consoles — the PlayStation 4 and the 4K-ready PlayStation 4 Pro support HDR, provided you have the proper display and the right setup. We’ve put together this guide on how to set up HDR gaming on your 4K/HDR TV and PS4 or PS4 Pro consoles for more colorful, vibrant games.Make sure your console is connected to an HDMI 2.0a/HDCP 2.2-compliant port on your TV. You might think that because you have a 4K/HDR TV, all ports would be usable, but in most cases only one or two ports are HDMI 2.0a/HDCP 2.2-enabled. What is more surprising is that the compatible HDMI port you need is not necessarily HDMI 1. Sometimes TV manufacturers label the ports so you know by looking, but even those labels can be misleading. To be absolutely sure, check out the specs section for your TV’s model at the manufacturer’s website to determine which HDMI ports support HDMI 2.0a, and use one of those for your console.

Read More

Amazon Fire HD tablets gain Drop In video calls and Announcements

Venturebeat | December 05, 2018

If you’ve ever felt the urge to ping an unsuspecting Fire HD tablet owner with a video call, good news: Now you can. Amazon today announced that starting this week Fire HD 8 and Fire HD 10 owners will be able to receive Drop In video calls from Alexa-enabled devices with displays and cameras, like the Echo Show and Echo Spot.The new features are coming in a software update that’ll begin rolling out today. Previously, only the current-generation Fire HD 8, 2017 Fire HD 8, and Fire HD 10 tablets have been supported.Drop In, you might recall, gives you a hands-free way to connect to Alexa devices instantly, without having to wait for the person on the other end to answer. It’s an optional feature and has to be enabled from the Settings menu — you’ll find it under Alexa > Hands-Free Mode, where you’ll also be able to specify which contacts and devices can use it.

Read More

Sony Unveils Netflix-Optimized 4K Ultra HD TVs Designed to Deliver on Filmmakers’ Vision

Variety | July 31, 2018

Sony teamed with Netflix to develop a new line of televisions the companies claim will reproduce video from the streaming-video service exactly how filmmakers intended.For the new TVs, Sony and Netflix collaborated on a new display mode that the companies say make them the optimal way to view Netflix streaming content. The new Bravia Master series of 4K Ultra HD TVs have a “Netflix Calibrated Mode,” which Sony claims delivers picture quality equivalent to a master monitor in a movie production studio.The Bravia Master A9F OLED display (available with 55- and 65-inch screens) and Z9F LED display (65- and 75-inch screens) models are slated to ship across North America in the fall of 2018, with pricing and retail availability yet to be announced.“Unique among all our device partnerships, both Sony and Netflix share a deep immersion in the studio world,” Scott Mirer, VP of device partner ecosystem at Netflix, said at Sony’s launch event in New York. “Preserving creative intent is important not only to the storytellers, but also to viewers.”

Read More

How to set up HDR gaming on your 4K HDR TV and PS4/PS4 Pro

Digital Trends | December 31, 2018

The advent of UHD 4K resolution has been a major boon to gaming, as it brought crisper resolutions and finer detail to graphics. However, while 4K is an appreciable upgrade, if you’re not playing with High Dynamic Range (HDR) enabled you’re not getting the full experience from your 4K TV or games. Both of Sony’s current consoles — the PlayStation 4 and the 4K-ready PlayStation 4 Pro support HDR, provided you have the proper display and the right setup. We’ve put together this guide on how to set up HDR gaming on your 4K/HDR TV and PS4 or PS4 Pro consoles for more colorful, vibrant games.Make sure your console is connected to an HDMI 2.0a/HDCP 2.2-compliant port on your TV. You might think that because you have a 4K/HDR TV, all ports would be usable, but in most cases only one or two ports are HDMI 2.0a/HDCP 2.2-enabled. What is more surprising is that the compatible HDMI port you need is not necessarily HDMI 1. Sometimes TV manufacturers label the ports so you know by looking, but even those labels can be misleading. To be absolutely sure, check out the specs section for your TV’s model at the manufacturer’s website to determine which HDMI ports support HDMI 2.0a, and use one of those for your console.

Read More

Amazon Fire HD tablets gain Drop In video calls and Announcements

Venturebeat | December 05, 2018

If you’ve ever felt the urge to ping an unsuspecting Fire HD tablet owner with a video call, good news: Now you can. Amazon today announced that starting this week Fire HD 8 and Fire HD 10 owners will be able to receive Drop In video calls from Alexa-enabled devices with displays and cameras, like the Echo Show and Echo Spot.The new features are coming in a software update that’ll begin rolling out today. Previously, only the current-generation Fire HD 8, 2017 Fire HD 8, and Fire HD 10 tablets have been supported.Drop In, you might recall, gives you a hands-free way to connect to Alexa devices instantly, without having to wait for the person on the other end to answer. It’s an optional feature and has to be enabled from the Settings menu — you’ll find it under Alexa > Hands-Free Mode, where you’ll also be able to specify which contacts and devices can use it.

Read More

Sony Unveils Netflix-Optimized 4K Ultra HD TVs Designed to Deliver on Filmmakers’ Vision

Variety | July 31, 2018

Sony teamed with Netflix to develop a new line of televisions the companies claim will reproduce video from the streaming-video service exactly how filmmakers intended.For the new TVs, Sony and Netflix collaborated on a new display mode that the companies say make them the optimal way to view Netflix streaming content. The new Bravia Master series of 4K Ultra HD TVs have a “Netflix Calibrated Mode,” which Sony claims delivers picture quality equivalent to a master monitor in a movie production studio.The Bravia Master A9F OLED display (available with 55- and 65-inch screens) and Z9F LED display (65- and 75-inch screens) models are slated to ship across North America in the fall of 2018, with pricing and retail availability yet to be announced.“Unique among all our device partnerships, both Sony and Netflix share a deep immersion in the studio world,” Scott Mirer, VP of device partner ecosystem at Netflix, said at Sony’s launch event in New York. “Preserving creative intent is important not only to the storytellers, but also to viewers.”

Read More

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