Home > Resources > Articles > IOA® Rolls Out the Red Carpet for Entertainment Media Cloud Ecosystem

IOA® Rolls Out the Red Carpet for Entertainment Media Cloud Ecosystem

April 30, 2021 | 348 views

Explore a new, interconnection-driven paradigm that helps media and entertainment companies improve media content creation, management and distribution workflows — all at reduced costs.

See how IOA®) 'shortens the distance' by placing IT and interconnection at the edge, closer to where media content is created and distributed.

Spotlight

Breakthrough Media

Breakthrough helps governments, communities, businesses, and NGOs succeed. We believe good story-telling and communications can strengthen society and inspire positive social change.We build campaigns and movements that address complex social challenges - including extremism, climate change and conflict resolution. From our offices in the UK and Australia we employ around 200 staff working across research, planning, strategy, design and production.

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MEDIA AND BROADCASTING

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | June 14, 2021

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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MEDIA AND BROADCASTING

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | June 17, 2021

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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MEDIA AND BROADCASTING, BUSINESS

Game On: These Entertainment Stocks Hit New Levels

Article | August 4, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

Read More
MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | June 17, 2021

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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MEDIA AND BROADCASTING, BUSINESS

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

Read More

The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

Read More
MORE ARTICLES

Spotlight

Breakthrough Media

Breakthrough helps governments, communities, businesses, and NGOs succeed. We believe good story-telling and communications can strengthen society and inspire positive social change.We build campaigns and movements that address complex social challenges - including extremism, climate change and conflict resolution. From our offices in the UK and Australia we employ around 200 staff working across research, planning, strategy, design and production.

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TECHNOLOGIES

Mysten Labs and BlueJay Games Announce Partnership for Launch of Arcade Champion on Sui

Mysten Labs | March 17, 2023

Mysten Labs, a web3 infrastructure company and initial developer of the Sui Layer 1 blockchain, today announced that it has partnered with BlueJay Games, a leading gaming studio. Through this partnership, BlueJay Games will launch Arcade Champion, a mobile Web3 arcade game, on Sui. Arcade Champion is a reinvention of classic arcade games, integrating NFTs and play-to-own elements with familiar single-player and multiplayer competition-based minigames. The game features a hero-based system that uses NFTs to represent each player's unique characters. These NFTs are upgradeable, tradable, and fusible, and play a critical role in solo and dual modes of play, enabling players to accumulate bonuses and coins and achieve arcade supremacy. The game will leverage Sui’s best-in-class technology and functionality, including its on-chain object and data storage, NFT-friendly infrastructure, and dynamic user-generated content support, providing a seamless and immersive gaming experience for players. "We are excited to announce that BlueJay Games will be joining our growing community and building Arcade Champion on Sui,” said Evan Cheng, Co-Founder and Chief Executive Officer of Mysten Labs. "By offering the Web3 space a reinvention of classic arcade games that mix in elements of NFTs and play-to-earn incentives, we believe Arcade Champion will effectively bridge Web2 and Web3 users and move the gaming industry forward. By combining this innovative game with Sui’s innovative gaming infrastructure, powered by the Move programming language, we look forward to providing a fun-first gameplay experience for players." "Arcade Champions seeks to expand the world of Web3 gaming to the mass market with Sui. Arcade Champion, a mobile-first, hybrid casual game with play-to-own elements and Hero based NFTs,” said Michel Mailhot, Chief Executive Officer of BlueJay Games. “Sui is purpose-built for gaming, speed, and efficiency with differentiated NFT editing, evolving and merging capabilities. We look forward to taking advantage of the massive opportunity ahead.” Arcade Champion will launch on the first day of Sui’s mainnet. Players will immediately have access to the game’s play-to-own elements and hero-based NFTs. About Mysten Labs Mysten Labs is a team of leading distributed systems, programming languages, and cryptography experts whose founders were senior executives of Meta’s Novi Research and lead architects of the Diem blockchain and Move programming language. The mission of Mysten Labs is to create foundational infrastructure for web3.

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TECHNOLOGIES

Wilson Sonsini Levels up its E-gaming Practice with NEST Start-up Program and New Gaming-Focused Initiatives

Wilson Sonsini | March 20, 2023

Wilson Sonsini Goodrich & Rosati’s Electronic Gaming Group (EGG) is excited to announce the launch of a series of initiatives to increase its support of the game industry: NEST – A suite of legal resources tailored to accelerate gaming start-ups through the critical early stages of their life cycles The Scramble – A yearly publication featuring legal news from the front lines of gaming and providing legal insights Electronic Gaming Group Hub A hub for all things gaming, including a complimentary legal roadmap for early-stage companies, podcasts and insights from Wilson Sonsini’s gaming experts, information about the NEST program, and much more NEST Start-Up Program Starting today, early-stage gaming companies can apply to be part of the first NEST cohort. Those accepted will receive special pricing for some of the most critical legal services gaming start-ups require to launch their business, build their teams, and raise capital. Participants will also receive access to Wilson Sonsini’s gaming sector specialists, who will provide coaching and pitch training, facilitate exposure to investors, and deliver a start-up 101 lecture series to kick off admission into NEST. The Scramble Get your copy of Wilson Sonsini’s first edition of The Scramble and learn about the gaming industry’s hottest legal news from the past year. Find out the sectors being funded, the state of intellectual property in gaming, statistics on past trends, and what EGG is looking forward to in 2023. The Scramble also features a collection of EGG’s industry-leading publications from the last year. Electronic Gaming Group (EGG) Website Wilson Sonsini is launching its brand-new Electronic Gaming Group website to act as a hub of resource tools to support developers, investors, publishers, and others in the gaming industry as they build the next generation of market-leading gaming experiences. In addition to learning more about NEST and downloading The Scramble, users can acquire a complimentary legal services roadmap outlining key needs for early-stage companies in the gaming industry. Users can also tune in to EGG podcasts featuring Wilson Sonsini’s gaming legal specialists. Series I of the EGG podcasts is live and covers hot topics for gaming start-ups, from intellectual property to open-source software, antitrust to NFTs. EGG at the Game Developers Conference (GDC) Wilson Sonsini is excited to be back in person at the Game Developers Conference in San Francisco from March 20-24. Wilson Sonsini is sponsoring the MIX’s Game Developers Showcase on March 20, where attorneys will be available to answer questions about NEST and the rest of EGG’s gaming initiatives. Wilson Sonsini attorneys John McGaraghan and Andrew Poling will be presenting at the prestigious Open Source Game Development Summit on March 21. About Wilson Sonsini’s Electronic Gaming Group (EGG) Wilson Sonsini has advised hundreds of clients throughout the digital gaming sector and is currently the No. 1 law firm for company-side gaming deals. Wilson Sonsini’s Electronic Gaming Group is comprised of attorneys with deep experience in the gaming industry, including former game fund executives, business development leads at gaming giants, and founders of their own gaming start-ups. Through EGG, clients can gain access to a global network of investors and industry relationships, practical advisors, and top-tier resources to scale through all stages of their business’s life cycle. About Wilson Sonsini For more than 60 years, Wilson Sonsini has offered a broad range of legal services, focused on solving challenges faced by the management and boards of directors of business enterprises. The firm is nationally recognized as a leading provider to growing and established clients seeking legal counsel to complete sophisticated corporate and technology transactions; manage governance and enterprise-scale matters; assist with intellectual property development, protection, and IP-driven transactions; represent them in contested disputes; and/or advise them on antitrust or other regulatory matters. With deep roots in Silicon Valley, Wilson Sonsini has 19 offices in technology and business hubs worldwide.

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SOLUTIONS, MEDIA AND BROADCASTING

Atmosphere's DOOH Streaming Platform Exclusively Partners with TMB

Atmosphere | February 06, 2023

Atmosphere, one of the leaders in TV entertainment streaming for business, has recently announced its exclusive content partnership with Trusted Media Brands (TMB), an entertainment company, to drive its long and short videos from brands like Weather Spy, People Are Awesome, The Pet Collective, and FailArmy and its content library into Atmosphere's digital out-of-home (DOOH) streaming platform. TMB has a wide variety of shows across all its brands. In the past year, about 11 billion minutes watch on free ad-supported streaming TV (FAST) platforms and tens of billions of views on different social media sites. Whereas the ad-supported streaming service provider, Atmosphere, has about 60 million monthly viewers across 45,000 platforms like medical waiting rooms, gyms, health clubs, and restaurants and bars. Its "content for free" feature allows streaming customers to run promotions with their captive customers through its self-service advertising portal. Chief Operating Officer at Atmosphere, Blake Sabatinelli, said, "TMB's content is some of the most compelling content online and plays spectacularly in businesses." He added, "We are elated to become the exclusive out-of-home destination for high-quality programming like FailArmy and People Are Awesome and to provide TMB with their largest out-of-home audience yet." (Source – Business Wire) Chief Business Officer at TMB, Cameron Saless, said, "We are thrilled to partner with Atmosphere to bring our brands and channels to businesses worldwide." He added, "As early movers in social and FAST, we've been working hard to find new and exciting distribution points. Our partnership with Atmosphere allows us to do just that by expanding our audience and finding new points of discovery with consumers while they dine, exercise, socialize, and more." (Source – Business Wire) About Atmosphere Atmosphere, one of the leading entertainment service providers, offers optional audio and original streaming TV channels for every business and mood. In addition, its ad portal allows companies to run their marketing promotions within their platforms and outside of them to new custom content. Its content is designed for public viewing and includes viral video compilations, lifestyle, news, sports coverage, adventure sports, the arts, and an effective business atmosphere. Headquartered in Austin, Texas, it has been revolutionizing TV streaming since 2019.

Read More

TECHNOLOGIES

Mysten Labs and BlueJay Games Announce Partnership for Launch of Arcade Champion on Sui

Mysten Labs | March 17, 2023

Mysten Labs, a web3 infrastructure company and initial developer of the Sui Layer 1 blockchain, today announced that it has partnered with BlueJay Games, a leading gaming studio. Through this partnership, BlueJay Games will launch Arcade Champion, a mobile Web3 arcade game, on Sui. Arcade Champion is a reinvention of classic arcade games, integrating NFTs and play-to-own elements with familiar single-player and multiplayer competition-based minigames. The game features a hero-based system that uses NFTs to represent each player's unique characters. These NFTs are upgradeable, tradable, and fusible, and play a critical role in solo and dual modes of play, enabling players to accumulate bonuses and coins and achieve arcade supremacy. The game will leverage Sui’s best-in-class technology and functionality, including its on-chain object and data storage, NFT-friendly infrastructure, and dynamic user-generated content support, providing a seamless and immersive gaming experience for players. "We are excited to announce that BlueJay Games will be joining our growing community and building Arcade Champion on Sui,” said Evan Cheng, Co-Founder and Chief Executive Officer of Mysten Labs. "By offering the Web3 space a reinvention of classic arcade games that mix in elements of NFTs and play-to-earn incentives, we believe Arcade Champion will effectively bridge Web2 and Web3 users and move the gaming industry forward. By combining this innovative game with Sui’s innovative gaming infrastructure, powered by the Move programming language, we look forward to providing a fun-first gameplay experience for players." "Arcade Champions seeks to expand the world of Web3 gaming to the mass market with Sui. Arcade Champion, a mobile-first, hybrid casual game with play-to-own elements and Hero based NFTs,” said Michel Mailhot, Chief Executive Officer of BlueJay Games. “Sui is purpose-built for gaming, speed, and efficiency with differentiated NFT editing, evolving and merging capabilities. We look forward to taking advantage of the massive opportunity ahead.” Arcade Champion will launch on the first day of Sui’s mainnet. Players will immediately have access to the game’s play-to-own elements and hero-based NFTs. About Mysten Labs Mysten Labs is a team of leading distributed systems, programming languages, and cryptography experts whose founders were senior executives of Meta’s Novi Research and lead architects of the Diem blockchain and Move programming language. The mission of Mysten Labs is to create foundational infrastructure for web3.

Read More

TECHNOLOGIES

Wilson Sonsini Levels up its E-gaming Practice with NEST Start-up Program and New Gaming-Focused Initiatives

Wilson Sonsini | March 20, 2023

Wilson Sonsini Goodrich & Rosati’s Electronic Gaming Group (EGG) is excited to announce the launch of a series of initiatives to increase its support of the game industry: NEST – A suite of legal resources tailored to accelerate gaming start-ups through the critical early stages of their life cycles The Scramble – A yearly publication featuring legal news from the front lines of gaming and providing legal insights Electronic Gaming Group Hub A hub for all things gaming, including a complimentary legal roadmap for early-stage companies, podcasts and insights from Wilson Sonsini’s gaming experts, information about the NEST program, and much more NEST Start-Up Program Starting today, early-stage gaming companies can apply to be part of the first NEST cohort. Those accepted will receive special pricing for some of the most critical legal services gaming start-ups require to launch their business, build their teams, and raise capital. Participants will also receive access to Wilson Sonsini’s gaming sector specialists, who will provide coaching and pitch training, facilitate exposure to investors, and deliver a start-up 101 lecture series to kick off admission into NEST. The Scramble Get your copy of Wilson Sonsini’s first edition of The Scramble and learn about the gaming industry’s hottest legal news from the past year. Find out the sectors being funded, the state of intellectual property in gaming, statistics on past trends, and what EGG is looking forward to in 2023. The Scramble also features a collection of EGG’s industry-leading publications from the last year. Electronic Gaming Group (EGG) Website Wilson Sonsini is launching its brand-new Electronic Gaming Group website to act as a hub of resource tools to support developers, investors, publishers, and others in the gaming industry as they build the next generation of market-leading gaming experiences. In addition to learning more about NEST and downloading The Scramble, users can acquire a complimentary legal services roadmap outlining key needs for early-stage companies in the gaming industry. Users can also tune in to EGG podcasts featuring Wilson Sonsini’s gaming legal specialists. Series I of the EGG podcasts is live and covers hot topics for gaming start-ups, from intellectual property to open-source software, antitrust to NFTs. EGG at the Game Developers Conference (GDC) Wilson Sonsini is excited to be back in person at the Game Developers Conference in San Francisco from March 20-24. Wilson Sonsini is sponsoring the MIX’s Game Developers Showcase on March 20, where attorneys will be available to answer questions about NEST and the rest of EGG’s gaming initiatives. Wilson Sonsini attorneys John McGaraghan and Andrew Poling will be presenting at the prestigious Open Source Game Development Summit on March 21. About Wilson Sonsini’s Electronic Gaming Group (EGG) Wilson Sonsini has advised hundreds of clients throughout the digital gaming sector and is currently the No. 1 law firm for company-side gaming deals. Wilson Sonsini’s Electronic Gaming Group is comprised of attorneys with deep experience in the gaming industry, including former game fund executives, business development leads at gaming giants, and founders of their own gaming start-ups. Through EGG, clients can gain access to a global network of investors and industry relationships, practical advisors, and top-tier resources to scale through all stages of their business’s life cycle. About Wilson Sonsini For more than 60 years, Wilson Sonsini has offered a broad range of legal services, focused on solving challenges faced by the management and boards of directors of business enterprises. The firm is nationally recognized as a leading provider to growing and established clients seeking legal counsel to complete sophisticated corporate and technology transactions; manage governance and enterprise-scale matters; assist with intellectual property development, protection, and IP-driven transactions; represent them in contested disputes; and/or advise them on antitrust or other regulatory matters. With deep roots in Silicon Valley, Wilson Sonsini has 19 offices in technology and business hubs worldwide.

Read More

SOLUTIONS, MEDIA AND BROADCASTING

Atmosphere's DOOH Streaming Platform Exclusively Partners with TMB

Atmosphere | February 06, 2023

Atmosphere, one of the leaders in TV entertainment streaming for business, has recently announced its exclusive content partnership with Trusted Media Brands (TMB), an entertainment company, to drive its long and short videos from brands like Weather Spy, People Are Awesome, The Pet Collective, and FailArmy and its content library into Atmosphere's digital out-of-home (DOOH) streaming platform. TMB has a wide variety of shows across all its brands. In the past year, about 11 billion minutes watch on free ad-supported streaming TV (FAST) platforms and tens of billions of views on different social media sites. Whereas the ad-supported streaming service provider, Atmosphere, has about 60 million monthly viewers across 45,000 platforms like medical waiting rooms, gyms, health clubs, and restaurants and bars. Its "content for free" feature allows streaming customers to run promotions with their captive customers through its self-service advertising portal. Chief Operating Officer at Atmosphere, Blake Sabatinelli, said, "TMB's content is some of the most compelling content online and plays spectacularly in businesses." He added, "We are elated to become the exclusive out-of-home destination for high-quality programming like FailArmy and People Are Awesome and to provide TMB with their largest out-of-home audience yet." (Source – Business Wire) Chief Business Officer at TMB, Cameron Saless, said, "We are thrilled to partner with Atmosphere to bring our brands and channels to businesses worldwide." He added, "As early movers in social and FAST, we've been working hard to find new and exciting distribution points. Our partnership with Atmosphere allows us to do just that by expanding our audience and finding new points of discovery with consumers while they dine, exercise, socialize, and more." (Source – Business Wire) About Atmosphere Atmosphere, one of the leading entertainment service providers, offers optional audio and original streaming TV channels for every business and mood. In addition, its ad portal allows companies to run their marketing promotions within their platforms and outside of them to new custom content. Its content is designed for public viewing and includes viral video compilations, lifestyle, news, sports coverage, adventure sports, the arts, and an effective business atmosphere. Headquartered in Austin, Texas, it has been revolutionizing TV streaming since 2019.

Read More

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