Is Cloud Gaming & Google Stadia the Next Big Thing For Video Games?

| January 26, 2020

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Is Cloud Gaming & Google Stadia the future of video games? Earlier this week, I attended a Verizon event where they announced a new partnership with Google offering a free Stadia Premiere Edition with select FIOS Gigabit Plans.

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Jacob Entertainment

Jacob Entertainment provides strategic marketing, business development, audience insights, sales and programming consulting services, and specializes in next generation movie and "storytelling" platforms. In addition to developing cognitive media and advanced TV advertising applications, we excel at conceptualizing and launching new OTT, cable, satellite, and digital out-of-home platforms.

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Best game streaming services of 2020

Article | March 12, 2020

Game streaming services are all the rage at the moment, providing gamers with a way to instantly stream a library of games from PCs, Macs and mobile devices via the internet. But while the idea of streaming games to your phone sounds appealing, there’s more to it than that; not all game streaming services are created equal, and the offering can vary wildly between the various services. But that’s where we at Tech Advisor come in; we’ve already been using the various game streaming services available in 2020.

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UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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You Could Download Video Games From the Radio in the 1980s

Article | March 8, 2020

Nowadays, if you want to play a new video game, it means shelling out 60 bucks online or in-store. In the late 1970s and 1980s, you could just turn on your radio to get a brand new video game sent to your computer. This may seem like a fairly advanced capability for a time before wi-fi, but thanks to the ways that early computers were designed, it was commonplace. To understand how this was possible, we need to step back into the groovy 1970s. In 1977, the world's first microprocessor-driven PCs were released. These were the Apple II, the Commodore PET, and the TRS-80. All these machines had one thing in common – they used audio cassettes for storage.

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Spotlight

Jacob Entertainment

Jacob Entertainment provides strategic marketing, business development, audience insights, sales and programming consulting services, and specializes in next generation movie and "storytelling" platforms. In addition to developing cognitive media and advanced TV advertising applications, we excel at conceptualizing and launching new OTT, cable, satellite, and digital out-of-home platforms.

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