IS DEEP VIRTUAL REALITY THE NEXT BIG MARKET DISRUPTER?

June 26, 2019

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In The Attention Merchants (2016), Columbia law professor Tim Wu argues that there are only two ways to gain share in an attention market. The first is to do something different; the second is to convince users to spend more of their time paying attention (p. 134). The pattern of new media since the 1800s—when media began to be shaped explicitly to gain attention—is that new media does something different until it reaches saturation by largely displacing existing media. Then it begins to find “edges” where increasing amounts of attention can be extracted from its audience.

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