Is Sony Finally Realizing Its Global Cross-Media Potential?

| October 23, 2019

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If that phrase is news to you, allow me to enlighten: In a bid to differentiate itself from its key competition (Universal Music Group and Warner Music Group), Sony’s recorded music division has long tried to spin the idea that it is uniquely connected to Sony Corp’s other powerful owned-media divisions – most particularly Sony Pictures (movies and TV) and Sony Game & Network Services (including PlayStation). By and large, however, “One Sony” has wound up as a nice idea on paper – and a glitzy prospect to dangle in front of artists who might sign to Sony labels like Columbia, RCA or Epic – but has never meaningfully pushed the envelope.

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ONE+K, a subsidiary of the digital agency space150, is a full-service creative agency that helps companies engage and interact with customers. We develop campaigns, products and experiences that integrate the best of Film & TV, Game Console, Web, Mobile, Social, Live Event and other media channels.We are creatives, strategists, technologists and industry specialists who have come together to dream up and create the next big things.

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ONE+K

ONE+K, a subsidiary of the digital agency space150, is a full-service creative agency that helps companies engage and interact with customers. We develop campaigns, products and experiences that integrate the best of Film & TV, Game Console, Web, Mobile, Social, Live Event and other media channels.We are creatives, strategists, technologists and industry specialists who have come together to dream up and create the next big things.

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