Is VR the must have business tool? | Virtual Reality

| February 17, 2019

article image
Virtual, augmented and mixed reality: those terms are part of a spatial computing wave that's sweeping over the world. Originally devised to provide even more realistic and immersive gaming experiences, VR holds the promise of improved productivity and competitiveness for small business as well as bigger enterprises.

Spotlight

Bad Boy Entertainment

Bad Boy Entertainment is the award-winning, globally celebrated music, media and entertainment company founded by Sean "Diddy"​ Combs. Bad Boy was a pioneer in hip hop and, for more than 20 years, has been one of the music industry¹s premier production, distribution, publicity, promotions and marketing companies. Bad Boy helped to launch the careers of Hip-Hop and R&B heavyweights like Puff Daddy, Notorious B.I.G., Craig Mack, Ma$e, Faith Evans, 112, Mario Winans, Dream, Black Rob, The Lox, New Edition, Danity Kane, Carl Thomas, Yung Joc, Total, Cassie and dozens of others. Today, Bad Boy has record deals with Puff Daddy, French Montana, Cassie, Christian “King” Combs and Quincy Brown. Bad Boy artist MGK remains at Interscope under the Bad Boy imprint. And the Bad Boy catalog is distributed by Warner Music Group per the prior venture between WMG and Bad Boy. Parts of the Bad Boy catalog are also administered through Rhino.

OTHER ARTICLES

Facebook Continues Virtual-Reality Gaming Push With New Acquisition

Article | February 26, 2020

Facebook's Oculus division announced on Tuesday that it acquired Sanzaru Games, a video game company known for working on titles in the Sly Cooper and Spyro the Dragon franchises. Sanzaru also has experience developing virtual-reality (VR) games, having released titles exclusively for Facebook's Oculus platform including VR Sports Challenge and Ripcoil in 2016 and Asgard's Wrath in 2019. Sanzaru was the first developer to partner with Oculus in making games, so it's not surprising to see it become part of the broader Facebook family. Facebook hinted that it would buy additional VR development companies when it acquired Beat Games in November, and additional acquisitions could follow soon after the Sanzaru deal.

Read More

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

Read More

How to Watch Netflix in Virtual Reality

Article | April 20, 2021

Playing virtual reality video games is a blast—but it also takes work. If you simply want to kick back, relax, and experience some mind-bending visuals without thinking too much, why not try watching Netflix in VR? It's ridiculously easy to do, even if you don't have state-of-the-art equipment. There are three primary methods, depending on what kind of device you're working with: fire up the Netflix VR app on Android, set up mirroring with your iPhone, or simply download the Netflix app from your preferred Oculus device. Here's What You'll Need VR headset: No matter your budget, there's a virtual reality option for you. On the pricey end, there are sophisticated VR headsets like the Oculus Quest 2, which starts at $299, and the HTC Vive Pro Eye, which retails for $799. We've included a few other options in the gallery below, too. If you're looking for something less expensive, there's the $99 Google Daydream View system (discontinued, but you can still find them here and there), the Samsung Gear VR headset (which the manufacturer has also discontinued in the U.S., but you can find it on Amazon for $128), and the $25 Google Cardboard viewer (although you may want to purchase an additional head strap for it).

Read More

How Apple's VR/AR Headset Compares to Current VR

Article | March 10, 2020

The current field of headsets is still full of iteration and innovation, but none of these devices have truly taken hold in the ways major investors, like Facebook, have probably hoped. Augmented reality, a technology that overlays graphics or video over the user's view of real life, has had its successes. The growing trend of Instagram filters and the absurdly popular Pokemon Go are great examples of ways smartphone users have organically adopted AR tech into their lives. Virtual Reality, which requires wearing a full screen, hasn't captured the public as successfully as AR, mostly due to its high entry costs.

Read More

Spotlight

Bad Boy Entertainment

Bad Boy Entertainment is the award-winning, globally celebrated music, media and entertainment company founded by Sean "Diddy"​ Combs. Bad Boy was a pioneer in hip hop and, for more than 20 years, has been one of the music industry¹s premier production, distribution, publicity, promotions and marketing companies. Bad Boy helped to launch the careers of Hip-Hop and R&B heavyweights like Puff Daddy, Notorious B.I.G., Craig Mack, Ma$e, Faith Evans, 112, Mario Winans, Dream, Black Rob, The Lox, New Edition, Danity Kane, Carl Thomas, Yung Joc, Total, Cassie and dozens of others. Today, Bad Boy has record deals with Puff Daddy, French Montana, Cassie, Christian “King” Combs and Quincy Brown. Bad Boy artist MGK remains at Interscope under the Bad Boy imprint. And the Bad Boy catalog is distributed by Warner Music Group per the prior venture between WMG and Bad Boy. Parts of the Bad Boy catalog are also administered through Rhino.

Events