It’s ON! Putting Next Gen in the Hands of Tens of Millions of Gamers

January 10, 2019

Gaming is thriving. An entire generation is growing up gaming. Two billion gamers and counting. They play at home, on the go and on multiple platforms, and by far the most vibrant, innovative and open is the PC.The forces driving PC gaming are staggering in scale.Take the battle royale genre — think Fortnite, Call of Duty Blackout and PlayerUnknown’s Battlegrounds. It’s had a meteoric rise from zero to a player base of 300 million across platforms in just two years, bringing many new players to PC gaming and GeForce.Consider the unstoppable rise of esports. It’s the fastest growing spectator sport and is on track to amass close to 600 million fans by 2020. That’s 2x in just three years. Worldwide prize money exceeded $150 million, also 2x in three years. Performance and fast response (frames per second and latency, respectively) are the top considerations for esports gamers, making GeForce the preferred GPU for top tournaments and pro gamers.

Spotlight

Above Average

Above Average is a multi-disciplinary entertainment company that creates original, premium programming for networks, brands, and fans spanning digital, TV, commercial, and social. Founded in 2012 as an independent subsidiary of Lorne Michaels’ Broadway Video, Above Average is a digital-first company with a 40-year television and film legacy. Above Average specializes in making smart comedy programming with today’s top talent and rising stars, and is best known for its popular series 7 Minutes in Heaven, Alec Baldwin’s Love Ride and Sound Advice starring SNL’s Vanessa Bayer.

OTHER ARTICLES

Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | April 17, 2020

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Spotlight

Above Average

Above Average is a multi-disciplinary entertainment company that creates original, premium programming for networks, brands, and fans spanning digital, TV, commercial, and social. Founded in 2012 as an independent subsidiary of Lorne Michaels’ Broadway Video, Above Average is a digital-first company with a 40-year television and film legacy. Above Average specializes in making smart comedy programming with today’s top talent and rising stars, and is best known for its popular series 7 Minutes in Heaven, Alec Baldwin’s Love Ride and Sound Advice starring SNL’s Vanessa Bayer.

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