Jacob's Ladder | Official Trailer (HD) | Vertical Entertainment

| July 1, 2019

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After returning home from war, a veteran discovers that his brother, thought to be killed in action, is actually alive. This shocking revelation causes his life to spiral out of control as he desperately searches for the truth.

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Zappar

Zappar is the world’s leading augmented reality platform and creative studio for mobile and web apps. Zappar’s award-winning self-serve tools and creative consultancy, enable brands, agencies and license partners across the world to deploy innovative, customizable market-leading AR solutions to the mobile web and native apps. Partners include Rovio, UniversalNBC, Warner Bros., Nestle, 7-Eleven, Beiersdorf, PwC, Accenture, Minnesota Vikings, Shackleton Whiskey, Kelloggs, PEZ and Hasbro among others.

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Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | May 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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First Look At Sony PlayStation 5 UI

Article | June 8, 2020

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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Spotlight

Zappar

Zappar is the world’s leading augmented reality platform and creative studio for mobile and web apps. Zappar’s award-winning self-serve tools and creative consultancy, enable brands, agencies and license partners across the world to deploy innovative, customizable market-leading AR solutions to the mobile web and native apps. Partners include Rovio, UniversalNBC, Warner Bros., Nestle, 7-Eleven, Beiersdorf, PwC, Accenture, Minnesota Vikings, Shackleton Whiskey, Kelloggs, PEZ and Hasbro among others.

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