Jurassic World VR Is Dave & Buster’s Biggest Launch Ever

| September 17, 2018

article image
The location-based Jurassic World VR Expedition appears to have been a hit for arcade chain Dave & Buster’s.The installation, which is featured at over 100 locations worldwide, is now the biggest game launch in the company’s history according to CEO Brian Jenkins, as reported by Variety. During the company’s Q2 earnings call last week, in which it reported $319.2 million in revenue, Jenkins noted that response to the experience had been “strong”, which “bodes well for future game releases on this platform.”He also confirmed that the company plans to launch a second VR experience later this year as well as add second Jurassic World installations to pre-existing locations. “The plan is to build a library of VR content that allow us to capitalize on this opportunity for years to come,” he said.

Spotlight

Adconion Media Group

AMG is a technology company who has built one of the largest global multi-screen, multi-channel audience platforms. Our Digital Distribution Platform (DDP) enables content owners, app developers and device manufacturers to monetize their global audiences across multiple devices and screens. This is done by building proprietary data profiles and models on their consumers and then selling these profiles to the highest bidder in a real-time marketplace.

OTHER ARTICLES

Sony Will Be Revealing a Lot of New PlayStation 5 Info Very Soon

Article | March 17, 2020

Sony has announced it will be holding a special event for the PlayStation 5 tomorrow, March 18. The tech company took to Twitter today to share the news, stating that lead system architect Mark Cerny will be delving into the console’s system architecture and its influence on the future of gaming. News of the upcoming event comes as Microsoft shared the full specs for its new Xbox Series X just a day ago, and as Sony has already provided information on the power of the PlayStation 5 back in 2019. The PS5, with its eight-core CPU and custom GPU, will support 4K gaming at 120Hz, 8K resolutions, and 3D audio, while featuring a speedy SSD and lower power consumption option.

Read More

How Apple's VR/AR Headset Compares to Current VR

Article | March 10, 2020

The current field of headsets is still full of iteration and innovation, but none of these devices have truly taken hold in the ways major investors, like Facebook, have probably hoped. Augmented reality, a technology that overlays graphics or video over the user's view of real life, has had its successes. The growing trend of Instagram filters and the absurdly popular Pokemon Go are great examples of ways smartphone users have organically adopted AR tech into their lives. Virtual Reality, which requires wearing a full screen, hasn't captured the public as successfully as AR, mostly due to its high entry costs.

Read More

Six Things Blockchain Can Do For Gaming

Article | April 14, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

Read More

Why VR and AR Should Be Part of Your Audience Building Campaign

Article | April 6, 2020

Marketing is a high-priority concern for businesses of all shapes, sizes, and varieties. To get noticed, they need to optimize everything from the content they produce to the brand images they present — but they also need to target the right audiences (and know them completely). Because this can’t be achieved immediately, it must be worked on over time. You send out some types of content and see how they perform. How do the recipients react? How much interest do they show?

Read More

Spotlight

Adconion Media Group

AMG is a technology company who has built one of the largest global multi-screen, multi-channel audience platforms. Our Digital Distribution Platform (DDP) enables content owners, app developers and device manufacturers to monetize their global audiences across multiple devices and screens. This is done by building proprietary data profiles and models on their consumers and then selling these profiles to the highest bidder in a real-time marketplace.

Events